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🗞️ Search Updates and News from Search Engines

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​What web creators should know about our March 2024 core update and new spam policies
​Google Search Central / Google Search Update
​On March 5th Google announced the March 2024 core update and spam update, as well as new spam policies. Take a look at what they're about and the official announcement here.

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​New helpful content and Google Search results FAQ
​Google Search Central / Google Search Update
​This new FAQ page from Google answers to questions about how core systems work to show helpful content in search results.

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​Google Unleashes Manual Actions Galore After Search Spam Policy Updates
​Barry Schwartz / Google Search Update
​Manual actions started to be distributed on Wednesday, March 6th, a day after Google announced the new spam policy changes.

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​Google Updates Search Quality Evaluator Guidelines
​Matt G. Southern / Google Search Guidelines
​Google updates Search Quality Evaluator Guidelines with details and examples to identify untrustworthy websites.

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​Google To Remove “Add Me To Search” People Cards In April
​Matt G. Southern / Google Search Guidelines
​Google to discontinue its "Add Me To Search" people cards feature, citing limited helpfulness for users since its launch.

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​Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
​​Barry Schwartz / Bing Product Update
​Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows your top SEO issues.

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​Google Search Console Recipe Rich Results Report Updated
​​Barry Schwartz / Google Product Update
​Google has updated the recipe rich results report within Google Search Console and also cleaned up some of its recipe structured data documentation.

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​Search Console: Google Search Changes How Event Rich Results Appear
​​Barry Schwartz / Google Product Update
​Google posted a notice in the Google Search Console data anomalies section saying that "Google Search has changed the way event rich results appear in Search results."

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🙋🏻‍♀️ This week's Aleyda's SEO Thoughts and Advice

These updates were needed...

Although in general, I dislike seeing overlapping Google's updates as it can make analysis harder in some scenarios, I understand the urgency of these releases given the state of the SERPs and how vocal not only the community but the media had been about the level of quality in Google's SERPs.

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I expect that we look back at them in the future as we do now to the Panda and Penguin updates, and is the end of many tactics that have worked for way too long to the detriment of users' experience and Websites that actually prioritize on delivering value and quality.

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If your content is helpful and high quality, you shouldn't worry...

No. your site is not going to be affected by Google's current updates "just because" you're leveraging "AI" for its content. If you're doing it with care and focusing on a high quality, helpful outcome, it shouldn't be the case. Google is targeting spammy, unhelpful, with little to no value content here.

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How the content is produced is not the issue. The issue is the quality and helpfulness of the content. This has been clearly specified in Google content quality guidelines, here and here.
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If you make substantial use of AI for your content, besides ensuring their quality, originality and helpfulness with expert human edition, it's also important to disclose its use.

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Finally, if you want to ensure the quality of your content here are a couple of resources I've created that can help:

• ​A list of Google's Content Quality [E-EAT], Helpfulness and Page Experience Questions to assess your content [Sheet]​
• ​The Content Helpfulness and Quality SEO Analyzer GPT​

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👌 This week's SEO Awesomeness

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​The 2024 Google Core and Spam Update Breakdown
​Garrett Sussman / SEO Trends
​What do you need to know about Google's 2024 March Core Update and Spam Update? Garrett goes through it all.

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​(An Analysis of) Google's March 2024 Core Update
​Barry Adams / Search Trends
​The latest Google core update could be a game-changer and give Google back control over the search quality narrative. Barry share a few insights here.

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​Google March 2024 AI Content Manual Action Update - List of Deindexed Sites
​Jonathan Gillham / Search Trends
​On March 5th Google announced a massive update. This update started with a significant round of manual actions being applied to sites and having them completely deindexed. The Originality.ai team performed two studied in record time to identify a list and patterns of deindexed sites. Check it out.

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​E-E-A-T Quick Wins — Whiteboard Friday [Video]
​Itamar Blauer / Content Optimization
​Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.

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​What are the most frequent mistakes made by SEO professionals?​
​Sara Fernández Carmona / General SEO
​Sara shares the 8 common mistakes that SEOs make, from strategic to technical missteps, and how to avoid them.

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​Programmatic SEO: How to get started
​Lazarina Stoy / Content Optimization
​Lazarina discusses programmatic SEO, myths, successful implementation examples, and a step-by-step guide on how to correctly execute a programmatic SEO project.

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​How 16 Companies are Dominating the World’s Google Search Results (2024 Edition)
​Glen Allsopp / Search Trends
​Glen shares how the seemingly diverse list of websites in Google search results is owned by 16 companies. He also dives deep into the revenue they're generating, the results they dominate, the niches they operate in, and many more insights.

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​Ink to Code: Technical SEO Considerations for News Publishers
​Emina Demiri-Watson / News SEO
​Implement the correct structured data. Ensure JavaScript is used correctly. Create a dedicated news sitemap. Emina explores 6 core technical SEO considerations every publisher should pay attention to.

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​SEO for Government Websites
​Veniz Maja V Guzman / General SEO
​Veniz talks about the major differences between SEO for governmental vs commercial business clients and shares practical insights into enhancing your strategy, communication, and analytical skills.

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​26 Women and Nonbinary SEO Pros Who Inspire Me
​Despina Gavoyannis / General SEO
​Despina shares 26 women and nonbinary folks whose expertise, results, and insights she greatly admires and who continuously inspire her in her career.

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​Climate change SEO survey: Making the web more sustainable
​Matt Tutt / Search Trends
​Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.

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​See more SEO Conversations in the SEOFOMO Forum​

💸 Latest SEO Jobs

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• ​Associate Newsroom SEO Editor (Remote) at The Athletic ​
• ​Technical SEO Team Lead at Better Collective​
• ​Senior SEO Executive - News at The Telegraph​
• ​SEO Lead at Bitpanda​
• ​SEO Content Manager (Editorial) - 12 month fixed term contract at Trainline​
• ​Principle SEO Specialist at Gen​
• ​Senior SEO Specialist at Esri​
• ​Senior SEO Success Manager at Botify​
• ​Associate Strategist, SEO at Amsive​
• ​SEO Specialist Bilingual (English/Spanish) at IKEA​
• ​Director of Commerce at Outside​
• ​Associate SEO & Testing - Tommy Hilfiger at PVH​
• ​SEO Lead (Individual Contributor) at Motive​
• ​Senior SEO and Content Manager at Newfold Digital​

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Do you want your SEO job to be featured here for free? Just send it over here!​

🛠 Free(mium) SEO Tools

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​The Google Page Quality Rating Scorecard
​Cyrus Shepard
​A useful Google Page Quality Rating Scorecard for site owners to easily evaluate their pages against Google’s quality guidelines.

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​Privacy Sandbox Analysis Tool
​Alberto Medina
​Understand the cookie usage and guidance on new privacy-preserving Chrome APIs with this tool.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

🎙️ Upcoming SEO Events

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​Search ‘n Stuff London Meetup – in partnership with Semrush
​Search ‘n Stuff / London, UK / March 18, 2024
​A new edition of Search ‘n Stuff is here with insightful talks on SEO, content, and all things digital marketing from top industry experts.
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​2024 Google SERP Features: New Strategies To Gain Visibility Webinar
​Search Engine Journal / Online / March 20, 2024
​Join Tom Capper and Loren Baker for a deep dive into all things SERP features, what they are, and why they’re important in this free webinar.

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​Search Central Live Romania 2024
​Google Search Central / Bucharest, Romania / April 4, 2024​
​Google Search Central Live is going to Romania on April 4. Registration will be open until March 18, and confirmations will be sent on March 25, including the address and more details of the event.

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​Berlin SEO & Content Club #4
​Giuseppe Colucci, Ciara Serrano / Berlin, Germany / April 10, 2024
​The fourth edition of the Berlin SEO & Content Club is here. Dedicated to talks related to SEO forecasting, enterprise SEO, and SEO and Product. Check it out.

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

🫡 This week's "Open for Work" SEO Specialist Spotlight

A section dedicated to giving visibility to SEO specialists looking for a new SEO role.

Meet Jeremy Rivera, a Technical SEO and SEO Product Manager with 17+ years of experience in audits, SEO strategy, building SEO SaaS tools and quarterbacking SEO implementation for enterprise to mom n' pop size businesses.

• Jeremy has developed hundreds of SEO audits for dozens of industries, consulted for dozens of enterprise level companies like Captain Ds, Logan’s Roadhouse, Smile Direct Club, Lumosity.com and more. He can also deliver keyword research, forecast SEO outcomes, craft outreach campaigns and design content marketing campaigns.
• He can also help guide and develop SEO software and tools for in-house use that can maximize productivity and outcomes for your SEO efforts.
• He loves doing interviews, writing SEO content, building onboarding content or training in the SEO niche.
• He's adaptable, versatile and have a deep consulting history across dozens of industries.

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Jeremy is looking both for freelance consulting opportunities, but also a full-time position at an SEO Saas, in-house brand or digital marketing agency. Find him on Linkedin, read his Resume, or review his personal site here.

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Are you an SEO looking for a new job and want to get featured? Just send a message over here!​

🙌 SEOs & Digital Marketers to Follow

To celebrate International Women's Day, this week's SEOFOMO awesome SEOs to follow features a list of amazing SEO women from our community who continuously inspire SEOFOMO's author, Aleyda Solis, check it out. ​
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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

👀 Do you have Feedback?

I'm always looking for feedback to improve SEOFOMO! What would you like to see more or less of in the newsletter? Just reply to this email and let mw know. If I end up implementing the change you recommend, I'll do a 30-min 1:1 video call with you. Until next week :)

Aleyda Solis, SEO Consultant & Founder​
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​