SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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πͺ SEO Updates & News with SEOFOMO [Mar 10 2024]
Published 9 months agoΒ β’Β 9 min read
The March 10, 2024, SEOFOMO edition βSubscribe and join +31,900 SEOs and Marketers
Today's SEOFOMO is brought by sponsors Wix, Ahrefs, and BrightLocal. Check them out π Want to advertise? Ask here!
ποΈ Search Updates and News from Search Engines
βNew helpful content and Google Search results FAQ βGoogle Search Central / Google Search Update βThis new FAQ page from Google answers to questions about how core systems work to show helpful content in search results.
βBing Webmaster Tools gains new IndexNow Insights & top SEO insights report ββBarry Schwartz / Bing Product Update βBing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows your top SEO issues.
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βGoogle Search Console Recipe Rich Results Report Updated ββBarry Schwartz / Google Product Update βGoogle has updated the recipe rich results report within Google Search Console and also cleaned up some of its recipe structured data documentation.
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βSearch Console: Google Search Changes How Event Rich Results Appear ββBarry Schwartz / Google Product Update βGoogle posted a notice in the Google Search Console data anomalies section saying that "Google Search has changed the way event rich results appear in Search results."
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ππ»ββοΈ This week's Aleyda's SEO Thoughts and Advice
These updates were needed...
Although in general, I dislike seeing overlapping Google's updates as it can make analysis harder in some scenarios, I understand the urgency of these releases given the state of the SERPs and how vocal not only the community but the media had been about the level of quality in Google's SERPs.
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I expect that we look back at them in the future as we do now to the Panda and Penguin updates, and is the end of many tactics that have worked for way too long to the detriment of users' experience and Websites that actually prioritize on delivering value and quality.
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If your content is helpful and high quality, you shouldn't worry...
No. your site is not going to be affected by Google's current updates "just because" you're leveraging "AI" for its content. If you're doing it with care and focusing on a high quality, helpful outcome, it shouldn't be the case. Google is targeting spammy, unhelpful, with little to no value content here.
β How the content is produced is not the issue. The issue is the quality and helpfulness of the content. This has been clearly specified in Google content quality guidelines, here and here. β If you make substantial use of AI for your content, besides ensuring their quality, originality and helpfulness with expert human edition, it's also important to disclose its use.
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Finally, if you want to ensure the quality of your content here are a couple of resources I've created that can help:
[Sponsor / Affiliate]β ββ‘ New from Wix: SEO resource center
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This new addition to Wixβs SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.
These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityβon any project.
Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.
β(An Analysis of) Google's March 2024 Core Update βBarry Adams / Search Trends βThe latest Google core update could be a game-changer and give Google back control over the search quality narrative. Barry share a few insights here.
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βGoogle March 2024 AI Content Manual Action Update - List of Deindexed Sites βJonathan Gillham / Search Trends βOn March 5th Google announced a massive update. This update started with a significant round of manual actions being applied to sites and having them completely deindexed. The Originality.ai team performed two studied in record time to identify a list and patterns of deindexed sites. Check it out.
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βE-E-A-T Quick Wins β Whiteboard Friday [Video] βItamar Blauer / Content Optimization βItamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.
βProgrammatic SEO: How to get started βLazarina Stoy / Content Optimization βLazarina discusses programmatic SEO, myths, successful implementation examples, and a step-by-step guide on how to correctly execute a programmatic SEO project.
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βHow 16 Companies are Dominating the Worldβs Google Search Results (2024 Edition) βGlen Allsopp / Search Trends βGlen shares how the seemingly diverse list of websites in Google search results is owned by 16 companies. He also dives deep into the revenue they're generating, the results they dominate, the niches they operate in, and many more insights.
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βInk to Code: Technical SEO Considerations for News Publishers βEmina Demiri-Watson / News SEO βImplement the correct structured data. Ensure JavaScript is used correctly. Create a dedicated news sitemap. Emina explores 6 core technical SEO considerations every publisher should pay attention to.
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βSEO for Government Websites βVeniz Maja V Guzman / General SEO βVeniz talks about the major differences between SEO for governmental vs commercial business clients and shares practical insights into enhancing your strategy, communication, and analytical skills.
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β26 Women and Nonbinary SEO Pros Who Inspire Me βDespina Gavoyannis / General SEO βDespina shares 26 women and nonbinary folks whose expertise, results, and insights she greatly admires and who continuously inspire her in her career.
[Sponsor / Affiliate]β ββ‘ Ahrefs Keyword Explorer now with AI Assistant
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Ahrefs' Keyword Explorer always made the job of searching for new keywords easy.
With Ahrefs anyone can find thousands of relevant keywords with accurate and useful metrics like Keyword Difficulty and Traffic Potential.
But at some point you may run out of ideas as to what seed keywords to use. This is where the new AI Assistant comes into play.
With the new AI Assistant you can generate new keyword and event topic ideas in just a few clicks. This way your keyword research process will become faster and provide better results.
βThe Google Page Quality Rating Scorecard βCyrus Shepard βA useful Google Page Quality Rating Scorecard for site owners to easily evaluate their pages against Googleβs quality guidelines.
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βPrivacy Sandbox Analysis Tool βAlberto Medina βUnderstand the cookie usage and guidance on new privacy-preserving Chrome APIs with this tool.
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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!
ποΈ Upcoming SEO Events
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βSearch βn Stuff London Meetup β in partnership with Semrush βSearch βn Stuff / London, UK / March 18, 2024 βA new edition of Search βn Stuff is here with insightful talks on SEO, content, and all things digital marketing from top industry experts. β
βSearch Central Live Romania 2024 βGoogle Search Central / Bucharest, Romania / April 4, 2024β βGoogle Search Central Live is going to Romania on April 4. Registration will be open until March 18, and confirmations will be sent on March 25, including the address and more details of the event.
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βBerlin SEO & Content Club #4 βGiuseppe Colucci, Ciara Serrano / Berlin, Germany / April 10, 2024 βThe fourth edition of the Berlin SEO & Content Club is here. Dedicated to talks related to SEO forecasting, enterprise SEO, and SEO and Product. Check it out.
[Sponsor / Affiliate]β ββ‘ Join BrightLocalβs Live Masterclass for Multi-location Marketing Success
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BrightLocal is bringing you the ultimate lesson on multi-location marketing, perfect for big brands, and agencies doing local SEO for businesses with 100+ locations.
Youβll learn from industry-leading experts who have successfully navigated the complexities of multi-location SEO. Theyβll share actionable advice and best practices needed to elevate your brandβs local visibility.
π«‘ This week's "Open for Work" SEO Specialist Spotlight
A section dedicated to giving visibility to SEO specialists looking for a new SEO role.
Meet Jeremy Rivera, a Technical SEO and SEO Product Manager with 17+ years of experience in audits, SEO strategy, building SEO SaaS tools and quarterbacking SEO implementation for enterprise to mom n' pop size businesses.
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Jeremy has developed hundreds of SEO audits for dozens of industries, consulted for dozens of enterprise level companies like Captain Ds, Loganβs Roadhouse, Smile Direct Club, Lumosity.com and more. He can also deliver keyword research, forecast SEO outcomes, craft outreach campaigns and design content marketing campaigns.
He can also help guide and develop SEO software and tools for in-house use that can maximize productivity and outcomes for your SEO efforts.
He loves doing interviews, writing SEO content, building onboarding content or training in the SEO niche.
He's adaptable, versatile and have a deep consulting history across dozens of industries.
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Jeremy is looking both for freelance consulting opportunities, but also a full-time position at an SEO Saas, in-house brand or digital marketing agency. Find him on Linkedin, read his Resume, or review his personal site here.
To celebrate International Women's Day, this week's SEOFOMO awesome SEOs to follow features a list of amazing SEO women from our community who continuously inspire SEOFOMO's author, Aleyda Solis, check it out. β β
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know overX/Twitter, Threads, or LinkedIn.
β βπ Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
β Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
π Do you have Feedback?
I'm always looking for feedback to improve SEOFOMO! What would you like to see more or less of in the newsletter? Just reply to this email and let mw know. If I end up implementing the change you recommend, I'll do a 30-min 1:1 video call with you. Until next week :)
SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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