๐Ÿ† SEO Updates & News with SEOFOMO [July 14, 2024]


July 14, 2024
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๐Ÿ—ž๏ธ Search Updates and News from Search Engines

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โ€‹Google Search Now Supports Labeling AI-Generated Or Manipulated Images
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Roger Montti / Google Search Guidelines
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Google updated its documentation to reflect full support for an "AI-generated" label and identifying AI-manipulated images.

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โ€‹Google: You can configure your shipping and returns directly in Search Console
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Google Search Central / Google Product Updates
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Google announces an easier way to add your shipping or return information directly in the Search Console. These settings take precedence over configuration on your website, including product-level merchant listing markup.

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โ€‹Google URL Best Practices Updated: Don't Use Fragments To Change Page Content
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Barry Schwartz / Google Search Guidelines
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Google has updated its URL structure best practices to not use URL fragments to change the content on that page. "Don't use fragments to change the content of a page, as Google generally doesn't support fragment URLsโ€.

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โ€‹Googleโ€™s Now Translating SERPs Into More Languages
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Roger Montti / Google Search Updates
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Google announced they're translating search results into 8 more languages, giving publishers an opportunity to increase traffic globally.

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โ€‹Google AI Overviews only show for 7% of queries, a new low
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Danny Goodwin / Google Search Trends
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Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.

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โ€‹Google Tests Country Label In Search Result Snippets
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Barry Schwartz / Google Search Updates
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Google may be testing showing which country the site operates in with a country label attached to the search result snippet.

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โ€‹Googleโ€™s Response To Experts Outranked By Redditors
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Roger Montti / Google Search Q&A
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An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Googleโ€™s answer gives a peek at whatโ€™s going on with search rankings and why Reddit can outrank expert articles.

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โ€‹Google Is No Longer Claiming to Be Carbon Neutral
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Akshat Rathi / Google Search Updates
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The tech giant, which has seen its planet-warming emissions rise because of artificial intelligence, aims to reach net-zero carbon by 2030.

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โ€‹Rendering JavaScript for Google Search [Podcast]
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โ€‹โ€‹Google Search Central / Search off the Record
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โ€‹In this episode of Search Off the Record, Martin Splitt, John Mueller, and Zoe Clifford discuss how Google Search deals with JavaScript sites, how rendering works, what's the DOM and more.

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โ€‹โ€‹Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channelโ€‹

[Sponsor / Affiliate]โ€‹
โ€‹
โšก NYC digital marketing meetup: Better branding to attract quality clients

Brand marketing can create the momentum your digital marketing agency or consultancy needs to attract quality leads and grow. Mingle with other brilliant digital marketers and learn how to build and leverage your brand during this in-person meetup.

This event is brought to you by Wix Studio and Search Engine Journal, featuring a lineup of some of the worldโ€™s most prominent digital marketers, ready to help you take your agencyโ€™s or consultancyโ€™s brand to new heights.

Get actionable insights into:

  • Leveraging personal branding effectively for your agency or consultancy
  • Harnessing the power of community to elevate your brand
  • Building a brand in the AI-era with timely and relevant content
  • Converting branding efforts into tangible leads and revenue

Join us as we go deep into how brand marketing can help grow your digital marketing business.

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๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹Detailed Q4: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
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Glen Allsopp / Search Trends
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Glen shares 45 insights on what big brands are doing to win in organic search results: "One Year After Launch, NextDoorโ€™s AI-Generated Pages Hit Record Search Traffic Numbers."

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โ€‹A Brief Meeting With Google After The Apocalypse
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Brandon Saltalamacchia / Search Trends
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Brandon met with Danny Sullivan to talk about the current state of search results: โ€œGoogle needs to find a way to better build trust with the publishers that make search greatโ€.

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โ€‹Google AI Overviews: Do Ranking Studies Tell the Whole Story?
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Rich Sanger / Search Trends
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Why AI Overviews might cite sources outside the top 50 and the implications for SEO. Rich explains it in this guide.

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โ€‹How To Use Python To Test SEO Theories (And Why You Should)
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Andreas Voniatis / Technical SEO
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Learn how to test your SEO theories using Python. Discover the steps required to pre-test search features and validate implementation sitewide.

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โ€‹Tracking Rankings on LLMs (AI Chatbots)
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Chris Green / AI Search Trends
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Chris tested five questions across four LLMs to see how often the businesses mentioned were consistent. Take a look at the results.

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โ€‹Ecommerce Content Optimization: A Guide to Outranking the Competition
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Sam Taylor / Ecommerce SEO
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Sam has written a comprehensive guide to outranking your ecommerce competition with content optimization. Check it out.

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โ€‹Internal linking for bloggers: 9 mistakes to fix immediately
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Casey Markee / Technical SEO
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Non-descriptive anchor texts. Anchor text cannibalization. Footer link spamming. Learn about these and other internal linking mistakes in this guide by Casey.

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โ€‹I Disavowed Every Link To My Website. Hereโ€™s What Happened
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Cyrus Shepard / Search Trends
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Cyrus disavowed every link to his website listed in Google Search Console and Ahrefs. He goes through the findings of the experiment.

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โ€‹How to use Screaming Frog + ChatGPT to map related pages at scale
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Gus Pelogia / SEO Automation
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Gus explains how to map related pages at scale using Screaming Frog and ChatGPT in this step-by-step guide.

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โ€‹How I Develop Successful Link Building Strategies for My Clients
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Itamar Blauer / Link Building
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Itamar shares the roadmap he used to simplify the process and create effective link-building strategies that exceed expectations.

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โ€‹Critical SERP Features Of Googleโ€™s Shopping Marketplace
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Kevin Indig / Ecommerce SEO
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Kevin shares how Google shows the shopping experience with SERP features and the impact on ecommerce queries.

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โ€‹Catering to User Behavior Shifts During Times of Economic Turbulence โ€” Whiteboard Friday [Video]
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Emma Russell / General SEO
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Emma explains the different strategies for catering to changing user behavior during times of economic turbulence in this insightful Whiteboard Friday.

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โ€‹โ€‹See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channelโ€‹

[Announcement]โ€‹
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โšก Blue Arrayโ€™s SEO Summer School is here with 10 Scholarship Places Available

Blue Arrayโ€™s SEO Summer School is back!

Until September 2nd you can get ยฃ100 off of their SEO Managers Certification and I also have 10 scholarship places for the SEO Summer School.

Successful applicants will be offered a free place on the CPD Certified Blue Array Academy SEO Manager Certification. If you would like to benefit from a free place, you can apply before 11:59 pm on 31 July.

๐Ÿ›  Free(mium) SEO Tools

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โ€‹Updated: Ecommerce Product Page Optimization Checklist, Templates & Cheat Sheet
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Aleyda Solis
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Optimize your ecommerce product content with the help of this ecommerce PDP content benchmark template and ecommerce pages cheat sheet.

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โ€‹SEO ROI Projection Calculatorโ€‹
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Darwin Santosโ€‹
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Project the SEO ROI by inputting parameters like traffic, average order value, conversion rate, and more.

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โ€‹Request Access to Service Area Business (SAB) on Googleโ€‹
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Saijo George
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A bookmarklet to quickly request access to any Google Business Profile from SERPs and Google Maps.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxโ€‹

๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹Mastering SEO & Content: Q&A with Leading Women in the Industry Webinarโ€‹
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Clearscope / Online / July 18, 2024โ€‹
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Join Tory Gray, Jess Joyce, Chima Mmeje, Amanda Natividad, and Louise Persson to discuss everything SEO and content.

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โ€‹Webinar: 101 Different Ways I'm Using AI for SEOโ€‹
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Moz / Online / July 31, 2024โ€‹
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Join Mike King for an insightful talk on key aspects of modern search and how you can harness its power with AI.

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โ€‹โ€‹โ€‹Local SEO For Good 2024โ€‹
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โ€‹โ€‹BrightLocal / Online / September 12, 2024
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โ€‹โ€‹A new edition of Local SEO for Good is here! Dedicated to user behavior, cognitive science, Google Business Profile, link-building, and more.

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โ€‹โ€‹The SEOFOMO Meetup - Amsterdam Edition with Digital Olympusโ€‹
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โ€‹โ€‹SEOFOMO, Digital Olympus / Amsterdam, The Netherlands / September 13, 2024
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Join The Free SEOFOMO Meetup in Amsterdam with Digital Olympus, on September 13 featuring two roundtables about the latest SEO trends and Google Docs Leaks findings, fun SEO quizzes, networking and drinks.

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โ€‹See more upcoming SEO events in the new SEOFOMO Events Sectionโ€‹

[Sponsor / Affiliate]

โšก Join WTSFest USA 2024: Back in Philadelphia on September 19th

Women in Tech SEO are back with their full-day conference, WTSFest, in Philadelphia on September 19th.

With a line-up of 10 brilliant speakers, including Krystal Taing, Purna Virji, Navah Hopkins, and more, there are only 34 tickets left before itโ€™s sold out.

In-person tickets start from $299, and recording tickets are priced at $99.

๐Ÿ™Œ SEOs and Digital Marketers to Follow

This week's SEOs and digital marketing specialists to follow are:

  • Brenda Mejia (X, LinkedIn), SEO Consultant, Blogger and Editor at Traveleira
  • Nina Clapperton (X, LinkedIn), CEO of She Knows SEO
  • Ashley Segura (X, LinkedIn), Co-Founder at ContentYum
  • Jesse McDonald (X, LinkedIn), Senior SEO Director at Siege Media
  • Saurav Rimal (X, LinkedIn), Senior Manager at Ovative Group

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!โ€‹

๐Ÿ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com
* Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year
* Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year
* Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year
* Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug

[RH_REFLINK GOES HERE]

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.


Thanks for reading, until next week!

Aleyda Solisโ€‹
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
โ€‹Follow me on โ€‹X/Twitterโ€‹ / โ€‹YouTubeโ€‹ / โ€‹LinkedInโ€‹ / โ€‹Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

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