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🗞️ Search Updates and News from Search Engines

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​Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned​
​Barry Schwartz / Google Search Q&A​
​John Mueller responded to complaints about image thumbnails not showing up for some publishers in the search results. He said, "the next one [core update] isn't extremely far away now, so I'd recommend waiting for that".

• Related: August 1st & 2nd show the highest Google's rankings volatility in the last 6 months​

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​Google Clarifies Autocomplete Functionality Amid User Concerns
​Matt G. Southern / Google Search Q&A
​Google acknowledged two specific problems that had sparked user concerns, explaining these happened due to outdated protections and bugs.

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​Google updates deepfakes search algorithms, controls and expands About this image
​Barry Schwartz / Google Product Updates
​Learn how Google updated its ranking system to help ensure deepfake content does not rank highly in Google Search, is making it easier to remove deepfakes from Google Search, and more.

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​Perplexity is cutting checks to publishers following plagiarism accusations
​Kylie Robison / Perplexity Product Updates
​Perplexity is launching a program to share ad revenue with publishing partners following weeks of plagiarism accusations. Time, Der Spiegel, and Fortune are among the first batch of publications in Perplexity’s new publisher’s program.

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​Google: Don't Make Your M-Dot URLs The Canonical
​Barry Schwartz / Google Search Updates
​John Mueller explained you should not switch your m-dot URLs to be the canonical URL, even though Google has fully switched over to mobile-first indexing.

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​Reddit CEO says Microsoft needs to pay to search the site
​Alex Heath / Reddit Search Updates
​In an interview, Steve Huffman calls out Microsoft’s Bing, Anthropic, and Perplexity for scraping Reddit’s data without permission. ‘It has been a real pain in the ass to block these companies’.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🙋🏻‍♀️ The SEOFOMO Poll

Just a week after OpenAI announced its SearchGPT prototype -for which you could request to join the waitlist here-, highlighting "its fast and timely answers" as well as "clear and relevant sources", SEOs have already started to receive access to it, going through it while showing its detailed answers for different popular queries with clearer source citations than Google's AI Overview.

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Although some major sites are already blocking its web crawler, OpenAI has been making licensing deals with major publishers too, and even if its eventual adoption is never as high as Google -Similarweb shows it attracted 187.4M visits in June vs 81.4B from Google-, as Brian Morrissey says in its future of search analysis: "Search is too good of a business model to remain relegated to an all-in-one search engine. LLMs will provide the opportunity to provide differentiated search experiences". Even Microsoft says OpenAI is now a competitor in AI and search too.

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But what do you think from what we've seen so far? What should we expect as SEO practitioners? Do you expect SearchGPT to have a positive or negative impact on SEO? Answer the latest SEOFOMO Poll below!

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​Do you want me to answer your SEO questions with an SEOFOMO AMA Video? Ask it here!​

👌 This week's SEO Awesomeness

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​A First Look at SearchGPT [Video]
​Chris Long / Search Trends
​How will SearchGPT compete with Google? Here are the top takeaways by Chris Long after getting access to SearchGPT: An extremely simple interface, more friendly at giving citations than Google's AI Overviews, and more! Watch now.

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​How to Optimize for LLMs and Get Cited in AI Outputs
​Malte Landwehr / Search Trends
​Foundational models vs RAG, how to optimize your site for foundational models, and how to optimize for RAG. Malte shares practical tips you can apply to get cited in AI outputs in this guide.

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​How ChatGPT Search Results Work
​Dan Petrovic / Search Trends
​When a user requests information, ChatGPT can utilize a browser tool to fetch real-time data from the web. Dan explains how it works.

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​Thought You Had Figured Out Local SEO – Apple Maps Hits Google SERPs
​Andrew Shotland / Local SEO
​100M people in the US use Apple Maps and over 1B worldwide. So what’s the big deal about the Web version and what's its impact to local SEO? Andrew goes through it.

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​An Analysis of AI Overview Visibility in Google Search for Trending News
​John Shehata / Search Trends
​A comprehensive study sharing how often AI Overviews appear for the most current and sought-after stories. “Only 3.9% of trending news searches resulted in AI Overviews”.

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​Topical authority 101: When it’s important and who needs it for better SEO
​Maeva Cifuentes / Content Optimization
​Maeva explains when topical authority is right for your brand (or clients’ brands) and how you can measure and build your own topical authority to succeed in search.

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​How Google handles JavaScript throughout the indexing process
​Giacomo Zecchini, Alice Alexandra Moore, Ryan Siddle, Malte Ubl / Technical SEO
​Vercel partnered with MERJ to conduct experiments on Google’s JS crawling behavior. They analyzed over 100,000 Googlebot fetches across various sites to test and validate Google’s JS rendering capabilities.

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​"I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One"​
​Joshua Hardwick / SEO Careers​
​What do SEO managers do? What skills do SEO managers need? Do SEO managers need any qualifications? Joshua analyzed 52 SEO manager job listings on LinkedIn and asked SEO managers to find out.

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​How to Conduct an SEO Content Audit for Your Website: Step-by-step Guide​
​Minnie Mururi / Content Optimization
​Learn how to conduct content audits and level up your content with this free audit template & step-by-step guide by Minnie Mururi.

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​Reddit’s SEO Growth: A Deep Dive into Reddit’s Recent Surge in SEO Visibility
​Lily Ray, Silvia Gituto / Search Trends
​Lily and Silvia dive deep into various categories where Reddit and other forum sites have earned visibility in 2024, and which types of sites previously held those top positions.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel​

💸 Latest SEO Jobs

• ​Senior Specialist, SEO at SHRM​
• ​SEO Director at Ayima​
• ​SEO Technical & Content Analyst at Times Higher Education​
• ​Digital marketing & SEO Intern at GreenTomatoMedia​
• ​Senior SEO Strategist at Re:signal​
• ​SEO Manager at Newfold Digital​
• ​Sr SEO strategist at Webify Inc​
• ​SEO strategist at Avalanche Creative​
• ​SEO Marketing Manager at Fictiv​
• ​SEO Associate Manager at HLM​
• ​SEO Analyst at Highwire​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Agital - Google Search Console Calculations
​Go Fish Digital
​Calculates and displays percentage changes for clicks, impressions, CTR, and position in Google Search Console.

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​Localo - Reach new customers in your area
​Localo
​A comprehensive local SEO tool for your Google Business Profile. Enhance your business profile's rankings and visibility, and reach new customers with AI-powered tasks and tools.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​SEO for Paws 2024 Charity Live Stream
​Anton Shulke / Online / September 25, 2024
​​Join John Mueller, Aleyda Solis, Bibi Raven, and more to support Ukrainian animal shelters while diving deep into SEO and digital marketing topics.

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​OMG IRL BSEO- A FREE Meet Up​
​The OMG Center / Brighton, UK / Free / October 3, 2024
​Join The OMG Center for a live podcast and exciting evening with fellow digital enthusiasts and OMG partners discussing agency topics.

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​See more upcoming SEO events in the new SEOFOMO Events Section​