SEOFOMO is brought by Conductor, Ahrefs, Advanced Web Ranking 🙌
Would you like to advertise? Ask here!​

🔥 ​Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
​
​No 1. Navigating Agentic AI in the World of SEO [25 Votes]​
​Gianluca Fiorelli / AI Search / Submitted by Gianluca Fiorelli​
​Join Andrea Volpini and Gianluca Fiorelli to explore the evolution of AI-powered SEO, structured data's critical role, and how AI agents are reshaping search.
​

​No 2. Product Reviews SEO: Integration & Optimization Advanced Guide [22 Votes]​
​Doreid Haddad / Ecommerce SEO / Submitted by Valentina Izzo​
​Doreid goes through how to integrate and optimize reviews for better rankings, trust, and conversions with this advanced guide to product reviews optimization.

​

​No 3. Powerful SEO Bookmarklet for Instant Website Analysis | Devaka Tools [16 Votes]​
​Serhii Koksharov / SEO Tools / Submitted by Serhii Koksharov​
​A javascript bookmarklet developed for SEOs to help auditing websites: analyze page metadata, inspect heading structure, Google SERP audit and more.

​

​

🗞️ Search Updates and News from Search Engines

​

​Google Search Faster By About 60 Milliseconds​
​Barry Schwartz / Google Search Updates​
​Google announced that is testing new pre-fetching methods that increase the speed (Largest Contentful Paint) of the first two results by 67 milliseconds and for the results after those by about 9.5 milliseconds.

​

​GBP Reviews Outage Is Over​
​Roger Montti / Google Bugs​
​Google announced that Business Profile Reviews are largely back. Sites still experiencing an outage should return to normal soon.

​

​Google Updates Product Markup To Support Member Pricing & Sales​
​Matt G. Southern / Google Search Guidelines​
​Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results.

​

​Google Reassures That #Anchor URLs In GSC Are Okay​
​Roger Montti / Google Search Q&A​
​John Mueller explains why it's fine if a Search Console report shows URLs with hashtags in them.

​

​Google: How To Tell If Google Sees Tabbed Navigation​
​Barry Schwartz / Google Search Q&A​
​Do you want to check if Google can see your tabbed (hidden in a tab) navigation or content? John Mueller listed some ideas on how to do so.

​

​Google Publisher Center Changes: Automatically Generated Publication Pages​
​Barry Schwartz / Google Product Updates​
​Google is making more changes to the Google Publisher Center, in March Google News will fully transition to automatically generated publication pages. This comes after Google stopped accepting publications in Google Publisher Center.

​

​Is Google Image Search Down Ranking AI Images?​
​Barry Schwartz / Google Search Trends​
​There is some chatter in the SEO community that Google Image Search may be downranking, lowering the rankings, of AI-generated images, in favor of non-AI-generated images within the Google Image search results.

​

​Reddit Blames Google Algorithm Change For Weaker Than Expected Growth​
​Barry Schwartz / Google Search Trends​
​Reddit blamed Google's search algorithm during its earnings call for not hitting its expected user growth.

• Related: OpenAI may pay Reddit $70M for licensing deal by Barry Schwartz​

​

​Yahoo Search AI Answers Now Showing Link Sources​
​Barry Schwartz / Yahoo Search Updates​
​When Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding "Learn more" links to these AI answer boxes in Yahoo Search.

​

​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

​

​How to get ROAS for Ecommerce SEO using Google Analytics​
​Luke Carthy / Ecommerce SEO​
​Have you ever considered measuring SEO in the same way that paid ads and paid social are measured? Luke explains how you can do just that.

​

​The Zero/Low Search Volume Dilemma​
​Sara Taher / Keyword Research​
​“Don't create separate pieces of content for those as from a business standpoint you may no be able to justify the investment, however you can always target those keywords along side other related higher search volume keywords.”

​

​Does your ecommerce suffer from an excess of "Crawled Not Indexed" PDPs?​
​Aleyda Solis / Ecommerce SEO ​
​They're indexable, submitted through XML sitemaps and internally linked but somehow, not indexed? Then read this to go through fundamental configurations to check.

​

​Generate JSON-LD Schema at Scale With JavaScript Snippets​
​Ziggy Shtrosberg / Technical SEO​
​Ziggy explains how to leverage the Screaming Frog SEO Spider’s custom JavaScript functionality to create JSON-LD schema markup at scale in this guide.

​

​Organic Traffic and Drops: Reflections Based on Aleyda Solis’ Article​
​Liz Voronina / General SEO​
​Liz goes through Aleyda Solis’ seven essential questions, her real-world SEO experience, and how to analyze traffic drops effectively in this actionable guide.

​

​Google’s Helpful Content Update Wasn’t About Content Quality—It Was About Site Quality​
​Kasra Dash / Search Trends​
​Kasra shares the outcome of an analysis of 12,000 websites offering links and 500 websites hit by HCU to learn what the Helpful Content Update was about. “Websites with a higher percentage of backlinks from link farms were consistently hit the hardest”.

​

​What is the 'perfectly optimized' article for SEO?​
​Barry Adams / Content Optimization​
​Article headline, freshness, and copy. Barry goes through the seven most valuable optimization elements for your news articles.

​

​How to Strengthen Your Brand's Authority — Whiteboard Friday [Video]​
​Chima Mmeje / General SEO​
​Chima goes through proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence to customer service mastery, learn how successful brands maintain their edge.

​

​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

💸 Latest SEO Jobs

• ​SEO Team Lead at Lexigate​
• ​Head of SEO and Owned Media at Study.com​
• ​SEO Specialist at Blue Array​
• ​Head of SEO (Rome2Rio) Australia at Rome2Rio​
• ​Sr. SEO Specialist at North Star Network​
• ​SEO Team Lead at Private​
• ​SEO Link-Building Specialist​
• ​SEO Strategist at Smartbug Media​
• ​SEO Manager at Cars.com​

​

​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

​

​AI Brand and Product Visibility in ChatGPT​
​Aleyda Solis​
​Identify your brand visibility and opportunities in ChatGPT answers with this GPT based app.

​

​SEO Migrator: Automated URL Mapping Tool For SEO Migrations​
​SEO Migrator​
​Automatically map the old to new URLs for your website during migrations with this free tool.

​

​AI Detector Plugin for WordPress​
​Andy Drinkwater​
​A WordPress AI content scanner plugin that will help you to identify AI use within your content.

​

Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

​

​Search Central Live NYC 2025​
​Google Search Central / New York, USA / Free / March 20, 2025​
​Google Search Central Live is going to New York City for the first time on March 20. Registration will be open until February 26, and confirmations will be sent on March 3.

​

​Sydney SEO Conference 2025​
​Prosperity Media / Sydney, Australia / $399 AUD / March 20 - 21, 2025​
​The 6th edition of the Sydney SEO Conference is here! Join Aleyda Solis, Cyrus Shepard, Tim Soulo, and more to gain insights into advanced SEO tactics, digital PR, AI applications, and more.

​

​SEO Week 2025​
​iPullRank / NYC, USA / +1199 USD / April 28 - May 2, 2025​
​Join SEO Week 2025 in New York City for a week of expert insights, actionable strategies, and networking with industry leaders. Be part of SEO’s next chapter!

​

​The Digital PR Summit ​
​Digitaloft / Manchester, UK / £99+VAT / May 8, 2025​
​The Digital PR Summit is the go-to event for digital PR professionals, offering two dedicated tracks with 20+ speakers, extensive networking opportunities, and more.

​

​See All SEO Events in the SEOFOMO Events Section​

🤖 More about AI in Marketing

​

​Transactional AI Traffic: A Study Of Over 7 Million Sessions​
​Kevin Indig​
Data shows AI chatbot traffic engages more and converts better than traditional search. What does it mean for your SEO strategy? Kevin goes through it.

​

​How to optimize your 2025 content strategy for AI-powered SERPs and LLMs​
​Kelsey Libert​
The future of SEO is about mentions, authority, and relevance. Kelsey goes through how to secure brand visibility in AI-generated search results in this guide.

​

​Can ChatGPT Deep Research Do An SEO Audit?​
​Andrew Shotland​
The results, while kind of generic, were not really bad, and could be a decent starting point for a small business.

​

​How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity​
​Garrett Sussman​
Garrett analyzes which 2025 Super Bowl Ads ended up influencing conversational search results across ChatGPT, AI Overviews, Perplexity, and Copilot.

​

​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

🥁 Other Digital Marketing News

​

​Search plays almost no role in YouTube's massive viewership, Google claims​
​Ryan McNeal ​
​A lawyer representing Google in federal court claims that Search links are responsible for roughly less than 1% of YouTube's viewership.

​
​How the LinkedIn algorithm works in 2025​
​Christina Newberry, Colleen Christison​
​Here’s what you need to know to make the LinkedIn algorithm work for your content in 2025.

​

​Reddit will lock some content behind a paywall this year, CEO says​
​Scharon Harding​
​Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Feb 13.

​

​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Judith Lewis, Founder of Decabbit Consultancy, digital marketing specialist and MC, who has been working actively in the online environment since 1996. Her expertise spans audience development, SEO, SMO, PPC, communities, and other digital marketing channels.

​

Judith is a prolific contributor in the SEO industry: instructor of the SEO reporting free online course by Wix, and speaker at events like BrightonSEO (Stop making me fix this over and over), SEOnthebeach (SEO for Web Migrations), SERP Conf, Google Search Central Live Event in Zurich, The SEOFOMO Meetup, among many others, as well as guest in SEO podcasts like SEO Unplugged or Crawling Mondays, going through "The New Era of Link Building" and "Keyword Research for SEO Tactics and Tools".

​

An experienced Search Awards Judge (UK, Europe, US, etc.) she's also passionate about the Wine and Chocolate industries, where she has in-depth know-how as a digital marketing specialist and awards judge too.

​

Follow Judith on LinkedIn and Bluesky now, and read more about her in her site.