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β€οΈβπ₯ SEO News This Week with SEOFOMO [April 13, 2025]
Published 11 days agoΒ β’Β 8 min read
April 13, 2025 βSubscribe and join +37.1K SEOs and Marketers
ποΈ Search Updates and News from Search Engines
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βGoogle: The Search Analytics API now supports hourly dataβ βTali Pruss, Daniel Waisberg / Google Product Updatesβ βGoogle is adding hourly data to the API with a wider scope than the product interface: while the product displays hourly data only for the past 24 hours, the API will return data for up to 10 days with an hourly breakdown.
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βGoogle: Hreflang Tags With 301 Redirects Are Probably Okayβ βBarry Schwartz / Google Seach Q&Aβ β"If they 301 it's probably ok, but ... it sounds like it might be worth figuring out how to automate it so that you don't need to manually track & tweak these."
βGoogle quality raters now assess whether content is AI-generatedβ βDanny Goodwin / Google Search Updatesβ βGoogle is directing its quality raters to watch out for pages with main content created with automated or generative AI tools and rate them as the lowest quality, according to John Mueller, speaking at Search Central Live in Madrid.
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βGoogle Search Console updates its Merchant opportunities reportβ βBarry Schwartz / Google Product Updatesβ βGoogle announced it has refreshed and renamed the Search Console report now known as the Merchant opportunities report. Previously, this report was named the Search Console Shopping tab listings report, when it was introduced in November 2022.
βHow to Close the Gap Between SEO Recommendation and Executionβ βAlexandre Hoffmann / SEO Managementβ βStruggling to turn SEO recommendations into results? Alexandre goes through how clear communication and smart prioritization can bridge the gap and drive real impact.
βDecoding Stock Options: A No-BS Guide for SEO Professionalsβ βNick LeRoy / SEO Careersβ βNick goes through what stock options are, the difference between stock options and RSUs, and shares 3 easy-to-miss stock option mistakes in this insightful guide.
βThe Best Published Decks from this week's BrightonSEOβ βSEOFOMO Hub / SEO Eventsβ βThe April 2025 edition of BrightonSEO took place earlier this week in Brighton. If you werenβt able to attend β or if you did but couldnβt catch all the presentations β here are some of the published decks for you to check out.
βAI, AIOs and the Future of Search for Publishersβ βHarry Clarkson-Bennettβ βA deep dive into whether everything is really is bad as it seems in Google-land and what you and you can do about it
β3 ways to optimize for AI search botsβ βTim Resnikβ βTim goes through how AI bots find, index, and use your content β and what steps to take to stay visible across generative platforms.
[Sponsor]β ββ‘ Backlinks in 2025: Dead or Still Critical?
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Googleβs John Mueller says not to obsess over links. But PageRank is still mentioned in their official docs. Soβ¦ what gives?
We dig into conflicting signals, AI Overviews, and what the data tells us about backlinks right now. If youβre rethinking your link-building strategy, this is the read you need before you do.
βBrand AI Sentiment Analysis βDEJANβ βBrand perception mining through synthetic review sentiment analysis and keyword extraction. β
βAI Tracking Toolsβ βSEOFOMO Hubβ Discover the best AI tracking tools that provide helpful functionalities to monitor your queries visibility in LLMs and AI Search answers.
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βAI SEO Agentsβ βSEOFOMO Hubβ Discover the best AI SEO Agents to automate your SEO workflows and accelerate the analysis and implementation process of your SEO tasks. β
βMozCon 2025: London and New York βMoz / London- UK, New York- USA / + Β£499 / August 12, November 6, 2025 βJoin and get actionable advice from some of the world's most knowledgeable SEO experts at MozCon, a conference for SEOs and digital marketers.
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βDigital Olympus Conferenceβ βDigital Olympus / Amsterdam, Netherlands / + β¬149 / September 11, 2025β βJoin Aleyda Solis, Kevin Indig, Mark Williams-Cook, and more to learn all about SEO and connect with top global experts.
βReddit Business Manager Expands with New Partners Page βNiland Dalyβ βLearn about the new Partners page in Reddit Business Manager. Explore how to simplify collaboration, share business assets, and more with your partners.
With over 27 years of experience in SEO, web development, and digital strategy, Brian Harnish has led transformative SEO campaigns across industries including e-commerce, law firms, real estate, healthcare, home services, and many others.
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His career spans both agency and in-house roles, where he has consistently delivered measurable organic growth through advanced SEO strategy, hands-on implementation, and data-driven decision-making.
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From managing large-scale content production at iloveseo.com and Bruce Clay, Inc. to conducting technical SEO audits for Fortune 500 brands like Microsoft, and SEO for United Healthcare, Brianβs work has consistently resulted in significant increases in search visibility, traffic, and user engagement. β Brianβs strength lies in his deep expertise across all facets of SEO - from granular technical audits and on-page optimization to Schema implementation and site architecture restructuring. His ability to identify and resolve complex issues with crawlability, rendering, canonicalization, internal linking, and JavaScript has made him a go-to resource for improving site health and search performance. β In addition to SEO, Brian is skilled in full-stack web design and development, often building websites from the ground up with a strong focus on speed, UX, and search engine best practices. He has collaborated cross-functionally with engineers, editorial teams, and leadership to align development with SEO goals.
β Brian is looking for remote based, full-time senior-level SEO roles (Senior SEO Analyst, Senior SEO Account Manager, Senior SEO Manager, Senior SEO Director, etc.).
This week's SEOFOMOer to follow is Yordan Dimitrov, SEO Manager at Reflect Digital, a creative and commercially-focused SEO Account Manager with over five years of experience delivering high-performance digital marketing strategies across various sectors including but not limited to leisure, e-commerce and automotive.
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Yordan was previously an SEO Account Manager at Search Seven, and Digital Account Manager at A Collective and has a proven track record in managing enterprise-level SEO campaigns that drive significant ROI.
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Besides building strong client relationships by providing clear, actionable insights that align SEO efforts with business goals, Yordan manages technical audits, content optimisation, and link-building strategies to promote sustainable organic growth, as well as mentors and supports members of the SEO team, ensuring they stay up to date with industry trends, algorithm changes, and best practices.
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!