SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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๐ช๏ธ SEO News and Updates with SEOFOMO [Feb 18 2024]
Published 10 months agoย โขย 9 min read
The February 18, 2024, edition of SEOFOMO is here! Now with +31.5K Subscribers ๐ฎ
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๐๏ธ Search Updates and News from Search Engines
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โGoogle: Timing For Recovery For Helpful Content Update โBarry Schwartz / Google Search Q&A โDanny Sullivan talks about the timing for recovery after a Google helpful content update. He says the classifier is always running, and recovery can happen between updates but it takes months to prove your content is helpful.
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โGoogle Search Recipe Carousel Dropped Many Recipe Sites This Week โBarry Schwartz / Google Search Updates โIt seems many recipe sites that had their content (recipes) ranking well in the Google search recipe carousels are no longer seeing their recipes in the carousel. In its place are a lot of recipes from Pinterest or duplicative recipes from the same site.
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โGoogle Updates Rel=Canonical Documentation โRoger Montti / Google Search Guidelines โThe rel=canonical documentation was updated to better reflect how they're used by Google
โHow machine learning keeps contributed content helpful โDan Pritchett / Google Product Update โGoogle shares the progress they made in 2023 that contributed to keeping content helpful for everyone, including a new machine learning algorithm that helps catch more fake reviews.
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โDesign updates to the Google Search Console Performance report โGoogle Search Central / Google Product Update โThis week Google made some design changes to Search Console to improve accessibility and standardize its look and feel. Check the filters in the Performance reports!
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โNew Search experiences in EEA: Rich results, aggregator units, and refinement chips โGoogle Search Central / Google Product Update โGoogle Announces New Search Experiences in Europe: Rich Results, Aggregator Units, and Refinement Chips: "Users in EEA countries searching for queries like "hotels near me" may notice more visual and entity-focused results."
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โIntroducing How Search Works [Video] โGoogle Search Central / Google Search Guidelines โGary Illyes demystifies the world of Google Search and explains what crawling, indexing, and serving are in this new video series.
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โIntroducing Sora: Open AIโs text-to-video model โOpenAI / OpenAI Product Update โOpenAI announced Sora, an AI model that can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions.
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[Sponsor / Affiliate]โ โโก The Blueprint for SEO Team Excellence
Say goodbye to SEO team chaos. Explore effective team structures to find the perfect fit for your organization. No more SEO snafus!
โThe Discussion Forums Dominating 10,000 Product Review Search Results โGlen Allsopp / Search Trends โIn an analysis of 10K terms where product reviews rank highly, Glen found that the 'Discussions and forums' SERP feature was present in 7,702 of SERPs, with Reddit being the most dominant brand in the results by far. Learn more about the findings here.
โGet Started With GSC Queries In BigQuery โMyriam Jessier / SEO Measurment โBigQuery has several advantages not found with other tools when it comes to analyzing large volumes of Google Search Console (GSC) data. Myriam shares how to start using it.
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โKeyword Diversification: Cannibalizationโs Good Twin (SEO Study)โ โMateusz Makosiewicz / Content Optimizationโ โItโs time to rethink the classic SEO theory on cannibalization. Multiple rankings can bring both bad and good results for your site. Mateusz explains why in this guide.
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โThe Anatomy of Addictive Contentโ โSarah Sal / Content Optimizationโ โSarah shares the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion.
โWhen and how to prune or refresh your content for SEO โโThe Learning SEO Accelerator / Content Optimization โLearn when and how to prune or refresh your content for search, with a new LearningSEO Q&A accelerator video with Itamar Blauer, a flowchart, and tips from experienced SEO specialists in the revamped LearningSEO section.
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โConversion Optimization for SEOs - Challenges, Do's and Dont's and Tools [Video] โCrawling Mondays / General SEO โLearn about Conversion Optimization for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: How do they align together, top mistakes, recommended steps, dealing with dark patterns, tools and more.
[Sponsor / Affiliate]โ โโก New episode of the SE Ranking SEO Agency Rollercoaster with Kevin Gibbons of Re:signal
Join Chris Simmance of The OMG Center and our expert guest Kevin Gibbons of Re:signal for another dynamic episode of โThe SEO Agency Rollercoasterโ.
This time around, weโre taking you on an in-depth, exciting tour through the world of digital SEO agencies who work with e-commerce businesses. Kevin breaks down the unique challenges involved in his line of work, such as managing client expectations, adapting to rapid market changes, and more.
Tune in to find out how to navigate these complexities while getting a close-up view of agency life.
โEcommerce Product Page Optimization Checklist V2 โAleyda Solis โOptimize your ecommerce product pages easily with this checklist aggregating technical, content, and page experience recommendations to make. โ
Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!
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๐๏ธ Upcoming SEO Events
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โSydney SEO Collective - Regan McGregor (E-E-A-T) โSEO Collective / Sydney, Australia / February 27, 2024 โโA new edition of Sydney SEO Collective is here. Dedicated to EEAT and how you can build trust.
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โโSEO for Paws Charity Live Streamโ โAnton Shulke / Online / February 29, 2024โ โJoin the live stream dedicated to supporting Ukrainian cat and dog shelters while diving deep into the world of SEO and digital marketing with insightful talks from top SEO specialists.
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โSydney SEO Conference 2024 โProsperity Media / Sydney, Australia / March 1, 2024 โA new edition of the Sydney SEO conference is here with insightful talks from top industry experts! Take a look at the agenda and register now.
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โWTSFest USA 2024 โWomen in Tech SEO / Philadelphia, USA / September 19, 2024 โThe Women in Tech SEO Festival is back! 10 brilliant talks by 10 brilliant speakers in one day on topics like EEAT, BigQuery, SEO testing, and more. Check it out.
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โก Register Now for the SEOFOMO NYC Meetup with Wix Studio for Free
๐ SEOFOMO Poll: The Most Cost-Effective Link Building Tactics in 2024โ โ This week's SEOFOMO poll is dedicated to identifying the most cost-effective (white hat) link building tactics at the moment. Answer the poll here.โ
Remember you can reply just by clicking on the poll, you don't need to be registered on the SEOFOMO forum and is anonymous.
๐ซก This week's "Open for Work" SEO Specialist Spotlight โ โ โA section dedicated to giving visibility to SEO specialists looking for a new SEO role.
โAna Pรฉrez is a US-based seasoned SEO specialist focusing on technical SEO and strategy. With a proven track record, she has collaborated with reputable agencies and contributed significantly to in-house teams across various industries. Holding a Bachelor's degree in Business and a Master's in SEO, Ana is well-equipped with the knowledge and skills to drive impactful results. โ Ana is bilingual in English and Spanish and boasts international experience. Her professional journey includes working for prestigious brands such as LOEWE, Samsung, and L'Oreal, where she has consistently delivered exceptional outcomes. โ Ana is ideal if you're seeking a dedicated professional who can elevate your SEO efforts and contribute to your organizational success. Contact her through LinkedIn or her website. Ana is open to full-time employment opportunities in the US.
Natasha Burtenshaw-deVries (Twitter/X, LinkedIn), Associate Director, Organic Growth at Flywheel Digital
Zoe Ashbridge (Twitter/X, LinkedIn), Co-Founder & Senior SEO Strategist at forank
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know overX/Twitter, Threads, or LinkedIn.
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๐ Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
โ Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
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๐ Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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