The February 18, 2024, edition of SEOFOMO is here! Now with +31.5K Subscribers 📮

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🗞️ Search Updates and News from Search Engines

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​Google: Timing For Recovery For Helpful Content Update
​Barry Schwartz / Google Search Q&A
​Danny Sullivan talks about the timing for recovery after a Google helpful content update. He says the classifier is always running, and recovery can happen between updates but it takes months to prove your content is helpful.

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​Google Search Recipe Carousel Dropped Many Recipe Sites This Week
​Barry Schwartz / Google Search Updates
​It seems many recipe sites that had their content (recipes) ranking well in the Google search recipe carousels are no longer seeing their recipes in the carousel. In its place are a lot of recipes from Pinterest or duplicative recipes from the same site.

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​Google Updates Rel=Canonical Documentation
​Roger Montti / Google Search Guidelines
​The rel=canonical documentation was updated to better reflect how they're used by Google

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​Google: You Won't Get Your Rankings Back By Disavowing Toxic Links
​Barry Schwartz / Google Search Q&As
​John Mueller answered on Reddit that you won't get your Google search rankings back by simply disavowing toxic links.

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​Google’s Danny Sullivan Provides 5-Step Plan To Diagnose Ranking Drops
​Matt G. Southern / Google Search Q&As
​Danny Sullivan provided SEO diagnosis tips to a website owner who experienced a traffic drop, advising that ranking volatility is expected as algorithms evolve.

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​How machine learning keeps contributed content helpful
​Dan Pritchett / Google Product Update
​Google shares the progress they made in 2023 that contributed to keeping content helpful for everyone, including a new machine learning algorithm that helps catch more fake reviews.

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​Design updates to the Google Search Console Performance report
​Google Search Central / Google Product Update
​This week Google made some design changes to Search Console to improve accessibility and standardize its look and feel. Check the filters in the Performance reports!

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​New Search experiences in EEA: Rich results, aggregator units, and refinement chips
​Google Search Central / Google Product Update
​Google Announces New Search Experiences in Europe: Rich Results, Aggregator Units, and Refinement Chips: "Users in EEA countries searching for queries like "hotels near me" may notice more visual and entity-focused results."

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​Introducing How Search Works [Video]
​Google Search Central / Google Search Guidelines
​Gary Illyes demystifies the world of Google Search and explains what crawling, indexing, and serving are in this new video series.

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​Introducing Sora: Open AI’s text-to-video model
​OpenAI / OpenAI Product Update
​OpenAI announced Sora, an AI model that can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions.

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👌 This week's SEO Awesomeness

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​The Discussion Forums Dominating 10,000 Product Review Search Results
​Glen Allsopp / Search Trends
​In an analysis of 10K terms where product reviews rank highly, Glen found that the 'Discussions and forums' SERP feature was present in 7,702 of SERPs, with Reddit being the most dominant brand in the results by far. Learn more about the findings here.

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​Mastering NLP for modern SEO: Techniques, tools, and strategies
​Jess Peck / General SEO
​Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.

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​Get Started With GSC Queries In BigQuery
​Myriam Jessier / SEO Measurment
​BigQuery has several advantages not found with other tools when it comes to analyzing large volumes of Google Search Console (GSC) data. Myriam shares how to start using it.

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​Keyword Diversification: Cannibalization’s Good Twin (SEO Study)​
​Mateusz Makosiewicz / Content Optimization​
​It’s time to rethink the classic SEO theory on cannibalization. Multiple rankings can bring both bad and good results for your site. Mateusz explains why in this guide.

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​The Anatomy of Addictive Content​
​Sarah Sal / Content Optimization​
​Sarah shares the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion.

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​Using generative AI to improve existing content: Top tips + sample prompts
​Julia McCoy / Content Optimization
​Looking to refresh your old content with AI? Julia shares steps to identify outdated pages, rewrite sections, enhance readability, and more.

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​Why Building Links with Digital PR Is Hard — And That’s OK!
​Jo O'Reilly / Link Building
​Jo explains why building links with digital PR is so hard and guides you on what to do to take the pressure off.

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​Claire's Guide to UTM Tagging for Google Business Profile (GBP)
​Claire Carlile / Local SEO
​Looking to understand more about the value that Google Business Profile provides? Claire’s handy guide and updated Google sheet will show you!

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​How Cognism Generated $441k in Revenue With Money Keywords
​Joe Barron / General SEO
​B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.

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​eCommerce link building: Strategies for your homepage, category & product pages, and blog posts
​Sophie Brannon / Ecommerce SEO
​Enhance your eCommerce site's visibility and rankings with effective link-building strategies for homepages, category pages, product listings, and blog posts. Sophie explains how!

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​How To Do A Content Audit Using Free Tools [With Template]
​Preeti Gupta / Content Optimization
​Learn how you can do a content audit step-by-step by only using the free tools. This involves gathering data from GSC, GA4, AWT, and more.

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​When and how to prune or refresh your content for SEO
​​The Learning SEO Accelerator / Content Optimization
​Learn when and how to prune or refresh your content for search, with a new LearningSEO Q&A accelerator video with Itamar Blauer, a flowchart, and tips from experienced SEO specialists in the revamped LearningSEO section.

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​Conversion Optimization for SEOs - Challenges, Do's and Dont's and Tools [Video]
​Crawling Mondays / General SEO
​Learn about Conversion Optimization for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: How do they align together, top mistakes, recommended steps, dealing with dark patterns, tools and more.

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​See more SEO Conversations in the SEOFOMO Forum​

[Sponsor / Affiliate]​
​⚡ New episode of the SE Ranking SEO Agency Rollercoaster with Kevin Gibbons of Re:signal

Join Chris Simmance of The OMG Center and our expert guest Kevin Gibbons of Re:signal for another dynamic episode of ‘The SEO Agency Rollercoaster’.

This time around, we’re taking you on an in-depth, exciting tour through the world of digital SEO agencies who work with e-commerce businesses. Kevin breaks down the unique challenges involved in his line of work, such as managing client expectations, adapting to rapid market changes, and more.

Tune in to find out how to navigate these complexities while getting a close-up view of agency life.

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💸 Latest SEO Jobs

• ​Associate Strategist, SEO at Amsive​
• ​Director of Content Marketing at Stacker​
• ​SEO Manager at Koozai ​
• ​Freelance Community Manager at Traffic Think Tank​
• ​Assistant Manager, SEO Content at Adidas​
• ​Senior Data Analyst - Marketing at Remitly​
• ​SEO Lead at Busuu​
• ​SEO Manager, Education at Forbes​
• ​SEO Consultant at BlueGlass​
• ​SEO Specialist at Liip​
• ​Analytics Specialist at Liip​
• ​Marketing Manager at Scalable​
• ​SEO Content and Link Building Specialist at Keychain​
• ​SEO Senior Associate | AllConnect, The Points Guy, CNET, BestColleges at Red Ventures​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​SEOvigil: SEO Monitoring Made Simple
​SEOvigil
​Monitor your key page’s status and most important SEO configurations.

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​Ecommerce Product Page Optimization Checklist V2
​Aleyda Solis
​Optimize your ecommerce product pages easily with this checklist aggregating technical, content, and page experience recommendations to make.
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​A bookmarklet to check the percentage change in Google Search Console Performance Report
​Natzir Turrado
​See the percentage difference in your search metrics compared to previous periods with this bookmarklet.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​Sydney SEO Collective - Regan McGregor (E-E-A-T)
​SEO Collective / Sydney, Australia / February 27, 2024
​​A new edition of Sydney SEO Collective is here. Dedicated to EEAT and how you can build trust.

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​​SEO for Paws Charity Live Stream​
​Anton Shulke / Online / February 29, 2024​
​Join the live stream dedicated to supporting Ukrainian cat and dog shelters while diving deep into the world of SEO and digital marketing with insightful talks from top SEO specialists.

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​Sydney SEO Conference 2024
​Prosperity Media / Sydney, Australia / March 1, 2024
​A new edition of the Sydney SEO conference is here with insightful talks from top industry experts! Take a look at the agenda and register now.

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​WTSFest USA 2024
​Women in Tech SEO / Philadelphia, USA / September 19, 2024
​The Women in Tech SEO Festival is back! 10 brilliant talks by 10 brilliant speakers in one day on topics like EEAT, BigQuery, SEO testing, and more. Check it out.

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⚡ Register Now for the SEOFOMO NYC Meetup with Wix Studio for Free

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Do you want your SEO event to be featured here for free? Just send it over here!​

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📊 SEOFOMO Poll: The Most Cost-Effective Link Building Tactics in 2024​
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This week's SEOFOMO poll is dedicated to identifying the most cost-effective (white hat) link building tactics at the moment. Answer the poll here.​

Remember you can reply just by clicking on the poll, you don't need to be registered on the SEOFOMO forum and is anonymous.

🫡 This week's "Open for Work" SEO Specialist Spotlight ​
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​A section dedicated to giving visibility to SEO specialists looking for a new SEO role.

​Ana Pérez is a US-based seasoned SEO specialist focusing on technical SEO and strategy. With a proven track record, she has collaborated with reputable agencies and contributed significantly to in-house teams across various industries. Holding a Bachelor's degree in Business and a Master's in SEO, Ana is well-equipped with the knowledge and skills to drive impactful results. ​ Ana is bilingual in English and Spanish and boasts international experience. Her professional journey includes working for prestigious brands such as LOEWE, Samsung, and L'Oreal, where she has consistently delivered exceptional outcomes. ​ Ana is ideal if you're seeking a dedicated professional who can elevate your SEO efforts and contribute to your organizational success. Contact her through LinkedIn or her website. Ana is open to full-time employment opportunities in the US.

Are you an SEO looking for a new job and want to get featured? Just send a message over here!​

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these amazing fellow SEOs who have recently shared awesomeness:

• Celeste Gonzalez (Twitter/X, LinkedIn), SEO Strategist at RicketyRoo
• Sophie Brannon (Twitter/X, LinkedIn), Director of SEO RushOrderTees
• Kayle Larkin (Twitter/X, LinkedIn), Head of Marketing at Elevar
• Natasha Burtenshaw-deVries (Twitter/X, LinkedIn), Associate Director, Organic Growth at Flywheel Digital
• Zoe Ashbridge (Twitter/X, LinkedIn), Co-Founder & Senior SEO Strategist at forank

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​

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