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🔥 ​Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. Google Shopping Loyalty Programs: A Strategic Asset for Black Friday Success [14 Votes]​
​Wordlift / Ecommerce Guide / Submitted by Valentina Izzo​
​Creating a loyalty program in the Google Merchant Center is a straightforward process with this comprehensive guide by Doreid.

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​No 2. MyDomain.dev: Access Google Search Console data in a different way [8 Votes]​
​MyDomain.dev / SEO Tool / Submitted by Aleyda Solis​
​A new enhanced version of a Free Google Search Console Reporting tool featuring Search and Discover Multi-domain reports, keyword and page clustering, keyword opportunities, cluster comparisons, full data export without limits, and more.

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​No 3. Opportunity Scores: How to Scale Keyword Governance [6 Votes]
​Seer Interactive / Keyword Research Guide / Submitted by Ian Lurie​
​Learn how to execute effective keyword governance across brands, channels, and strategies, enabling streamlined decision-making and optimized resource allocation in competitive search environments.

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​Top SEOFOMO News Contributors of the week​

Thanks to the SEOFOMOers who have engaged the most this week in the SEOFOMO News, with the highest number of upvotes:

• ​Preeti Gupta (34 Upvotes)
• ​Shaikat Ray (14 Upvotes)
• ​Chris Green (14 Upvotes)

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The most upvoted stories as well as top rated SEOFOMOers can expect 🔥 SEO rewards at the end of this year, start submitting and engaging now!

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🗞️ Search Updates and News from Search Engines

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​Google Search Console recommendations now fully live​
​Barry Schwartz / Google Product Updates​
​Google has fully rolled out its recommendations section within Google Search Console. Note that you still may not see it if Google does not have recommendations for you.

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​Google Sitelinks Search Box Now Really Gone​
​Barry Schwartz / Google Product Updates​
​Google informed Sitelinks search box would stop working within Google Search on November 21st, although Barry shares how they finally stopped working a week later, on November 27th.

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​DOJ Says Google Controls 91% Of Ad Market; Google Says 10%​
​Matt G. Southern / Google Search Trends​
​The US Department of Justice and Google present closing arguments in the antitrust case regarding the alleged monopoly of the digital ad market.

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​Google On Giving Prior Notice To Search Penalties​
​Barry Schwartz / Google Search Q&A​
​John Mueller said he was generally in favor of the idea of giving prior notice to receiving a manual action, but he said: "it's challenging".

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​ChatGPT Search Fails Attribution Test, Misquotes News Sources​
​Matt G. Southern / ChatGPT Search Trends​
​OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions, raising concerns among publishers about brand visibility and control over their content.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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SEO Black Friday News & Trends:

• ​Google has taken its next step to become a shopping hub with its Black Friday Shopping Experience in the USA by Aleyda Solis​
• ​Who's winning the Black Friday SERPs? by Aleyda Solis​
• ​+50 SEO Black Friday and Cyber Monday Deals for 2024 Aggregated by SEOFOMO​

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​Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study​
​Mateusz Makosiewicz, Tim Soulo / Search Trends​
​Mateusz and Tim analyzed 2.3M keywords and found that 37.9% of advertised websites already ranked in the top 10 organically for the same queries. This indicates that a significant portion of businesses are paying for ads when they already have visibility for that term.

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​Decoding LLMs: How to be visible in generative AI search results​
​Olaf Kopp / AI Search​
​Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and learn about the ways to position your brand as a trusted reference.

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​How to monitor brand visibility across AI search channels​
​Garrett Sussman / AI Search​
​Garrett goes through the challenges of tracking brand performance in AI-powered search platforms, and shares insights to adapt your SEO and digital PR efforts.

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​How to Use User Behavior Data to Create a Better Search Experience
​Celeste Gonzalez / General SEO ​
​Celeste shares why you need to focus on Search Experience Optimization (SXO), real-life examples, and best practices for using user behavior data in this guide.

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​International SEO Forecasting: How to Determine the Investment Needed and the Potential Returns When Entering New Markets (w/ Free Template)​
​James Brockbank / International SEO​
​Learn how to do international SEO forecasting to help you determine the investment needed and potential returns when entering new markets.

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​Are you an E-commerce going through an Organic Search traffic Erosion? Then this is a must read
​Aleyda Solis / Ecommerce SEO
​Aleyda goes through 6 reasons why your ecommerce is losing organic search traffic despite rankings improvements.

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​How to Deliver Technical SEO Recommendations
​Sara Taher / Technical SEO
​Sara shares different models for delivering technical SEO audits. Each serves a specific purpose and is best suited for particular scenarios.

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​Top 10 Mistakes and Myths with Hreflang
​Gerry White / International SEO
​A must-read guide by Gerry when implementing hreflang annotations in an international SEO process, sharing how to avoid common hreflang pitfalls.

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​SEO for Shopify Collection Pages: Your biggest SEO opportunity​
​Freddie Chatt / Ecommerce SEO​
​For Shopify stores selling more than a handful of products, collection pages are by far the biggest commercial traffic opportunity for SEO. Freddie shares the steps to optimize collection pages in this guide.

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​The Complete Guide to Programmatic SEO​
​Thenuka Karunaratne, Branko Kral / SEO Automation​
​A comprehensive guide covering frameworks, case studies, execution, and best practices used by the best specialists in the field of programmatic content.

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​Should you apply to speak? A self-assessment guide for aspiring SEO speakers [+ Free tool]​
​Sara Fernández Carmona / General SEO​
​Sara explains how to evaluate your readiness to speak at SEO conferences with this practical self-assessment guide.

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​​The SEOFOMO Community Top SEO Predictions & Tips for 2025: Submit Yours Now and Get Featured [Survey]​
​​SEOFOMO / SEO Trends​
​What are your top SEO predictions and tips to win SEO in 2025? Get the chance to share them and get featured -with a quote and a link back to your site- in the Special SEOFOMO 2025 Predictions & Tips Edition to be published in the SEOFOMO Hub and distributed in early December through the SEOFOMO Newsletter.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

📊 ​This Week's SEOFOMO Poll

The Google November 2024 Core Update began rolling out on November 11 and is still ongoing on December 1st! How has it impacted your sites so far? Let's assess the early results by taking the SEOFOMO anonymous poll now.

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So far, the answers to the question "Have your sites been affected by the November Google Core Update so Far?" are:
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• Yes, mostly a positive impact [44%]
• Yes, mostly a negative impact [15%]
• No impact [25%]
• I'm unsure [10%]
• I haven't checked [6%]

💸 Latest SEO Jobs

• ​Manager, Growth Content (SEO) at Shutterstock​
• ​Senior Specialist, Technical SEO at Shutterstock​
• ​Senior Marketing Manager, Demand Generation at Newfold Digital (Yoast)​
• ​Senior Marketing Operations Manager at Newfold Digital (Yoast)​
• ​Head of SEO – Affiliate Marketing at Legend​
• ​Sr. Manager, SEO at NinjaOne​
• ​SEO specialist for solar panel startup at team&tonic​
• ​Marketing Manager - SEO, Amazon Web Services (AWS) Search Experience​
• ​Senior Technical Search Engine Optimization (SEO) Manager at Microsoft​
• ​SEO Consultant at Botify​
• ​SEO Manager at Thumbtack​
• ​SEO Specialist at Access Corp​
• ​Digital Strategy & SEO Lead at Dentsu ​
• ​SEO Specialist at Geek Powered Studios​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Schema.org Analysis Tool​
​JR Oakes​
​Analyze your website's schema markup implementation, compare it against competitors, and get recommendations for improvements.

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​AI-Powered Content Embedding Analysis & Cosine Score Relationship Explorer​
​Metehan​
​Discover relationships between articles through AI-powered analysis and topic clustering.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Come Together: Search 'n Stuff Community Christmas Dinner​
​Search 'n Stuff / London, UK / £88 / December 12, 2024​
​Join Search 'n Stuff Community Christmas dinner where everyone is welcome, connections are genuine, and conversations flow naturally.

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​Search 'n Stuff x Podcast Growth: Insights, Strategies, and Real Stories​
​Search 'n Stuff / London, UK / £25 / January 15, 2025​
​Join Search 'n Stuff x Podcast Growth Edition, learn from podcast professionals, Emina Demiri-Watson, Jo Cameron, and more for insights, strategies, and real-life success stories about podcasting.

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​HIVEMCR '25​
​Whitworth SEO / Manchester, UK / Free / May 15, 2025​
​​HIVE MCR is a new kind of SEO conference that lets the attendees set the agenda. Bringing the very best SEO, Digital PR & UX experts to Manchester.

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​See more upcoming SEO events in the new SEOFOMO Events Section​

[Announcement]​
​⚡ The SEOFOMO Free SEO Auditing Bundle

Get the following free SEO auditing resources as well as tools by SEOFOMO partners... just for SEOFOMO subscribers like you:

1. A Minimum Viable SEO Validation Checklist
2. A Blog's SEO Configuration Checklist
3. Ecommerce Product Page Optimization Checklist
4. Google's Content Quality [E-EAT], Helpfulness and Page Experience Questions
5. SEO Recommendations Prioritization and Presentation Template
6. Extended 60 day free trial of Sitebulb, website auditing tool for professional SEOs.
7. Extended 60 day free trial of SEOTesting.com, SEO testing and experimentation tool.
8. ... much more!

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