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SEOFOMO: The Newsletter to Keep up with SEO

๐Ÿฅ Search Updates, SEO News & More [SEOFOMO, Jan 19, 2025]


January 19, 2025
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๐Ÿ”ฅ โ€‹Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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โ€‹No 1. SEO Trends 2025: Emerging Strategies to Stay Ahead in Search [12 Votes]โ€‹
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Doreid Haddad / Search Trends / Submitted by Valentina Izzoโ€‹
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Doreid shares the top SEO trends to watch in 2025 and how to optimize your strategy taking them into account.
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โ€‹No 2. Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues [8 Votes]
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Barry Schwartz / General SEO / Submitted by Andrew Optimiseyโ€‹
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โ€œFor the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. The reason may be that Google has been deploying new and more advanced blocking mechanismsโ€.

Related:

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โ€‹No 3. Live Ecommerce SEO Auditing Series with Women in Tech SEO and Sitebulb [6 votes]
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Sitebulb / SEO Events / Submitted by Jo Furnivalโ€‹
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This free training, delivered by 4 expert members of the Women in Tech SEO community, will cover essential aspects of auditing ecommerce sites for SEO.

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๐Ÿ—ž๏ธ Search Updates and News from Search Engines

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โ€‹Google inks deal with The Associated Press to bring more real-time info to Geminiโ€‹
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Kyle Wiggers / Google Search Updatesโ€‹
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Google says it's working with The Associated Press to build "a feed of real-time information" into its Gemini chatbot app.

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โ€‹Google Rejects EUโ€™s Call For Fact-Checking In Search & YouTubeโ€‹
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Matt G. Southern / Google Search Trendsโ€‹
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Google rejects EU's fact-checking requirements for search and YouTube, defying new disinformation rules. Google claims its current moderation tools are already effective enough.

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โ€‹Google Manual Actions For News & Discover Policy Violations Updatedโ€‹
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Barry Schwartz / Google Search Guidelinesโ€‹
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Google quietly updated the manual action policy violations list for News and Discover policy violations. Google removed the adult-theme and artificial freshening sections and then added a slew of deceptive practices sections.

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โ€‹Google Retires Web Vitals Extension, Moves Everything to DevToolsโ€‹
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Matt G. Southern / Google Product Updatesโ€‹
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Google retires Web Vitals extension, integrates Core Web Vitals monitoring into DevTools' Performance panel.

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โ€‹Google Pushes For Ratings With Comments In Review Snippetsโ€‹
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Matt G. Southern / Google Search Guidelinesโ€‹
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Google updates review snippet guidelines, recommending ratings include written reviews and author names.

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โ€‹Evidence That Google Detects AI-Generated Content
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Roger Montti / Google Search Trendsโ€‹
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Evidence surfaces indicating that Google detects AI-generated content within a specific context for search quality.

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โ€‹Google Adds Data Collection Period To PageSpeed Insights (PSI)
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Matt G. Southern / Google Product Updatesโ€‹
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Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics.

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โ€‹The Current State of SEO, Revamped Search Console Emails, and more! (January โ€˜25) [Video]โ€‹
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Google Search Central / SEO Search Newsโ€‹
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Catch up on the latest Google Search news with John Mueller. Learn about the current state of SEO in the Web Almanac, updates to the Search Console Performance report, Project Mariner for Chrome, and more.

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โ€‹โ€‹Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

[Sponsor]โ€‹
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โšก State of SEO: What 2024 was like and predictions for 2025

Gain actionable insights and predictions to optimize your SEO strategies for 2025 and beyond.

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๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹25 tips for 2025 by SEO Expertsโ€‹
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George Nguyen / Search Trendsโ€‹
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To help you overcome the main current SEO challenges, George asked 25 of the SEO industryโ€™s top experts to tell you about the approaches and tactics that are top-of-mind as we start the year.

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โ€‹IndexWatch US: SEO Winners in Google US Search 2024โ€‹
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Lily Ray / Search Trendsโ€‹
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Lily goes through the SISTRIX annual winners list and analyzes some of the more interesting gains throughout 2024. โ€œSuccessful strategies occasionally involved programmatic SEO leveraging AI, along with successful site consolidations and migrations, and an emphasis on comprehensive, authoritative contentโ€.

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โ€‹Does CTR Manipulation Work Long-Term?โ€‹
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Joy Hawkins / General SEOโ€‹
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Joy ran an experiment to find out if click-through rate (CTR) manipulation still works and for how long. โ€œRankings go up as long as the fake clicks continue. The moment the campaign ends, the rankings drop back to their original positionโ€.

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โ€‹AI Overviews: Are They Affecting Your Search Results? โ€” Whiteboard Friday [Video]โ€‹
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Tom Capper / Search Trendsโ€‹
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Tom analyzed 46,000 keywords to reveal where AI Overviews appear in search results, which industries are most affected, and what this means for your SEO strategy in this edition of Whiteboard Friday.

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โ€‹Are you an SEO looking for a new job? Watch this where I share my tips to get hired fast [Video]โ€‹
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Aleyda Solis / SEO Careersโ€‹
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I explain why sharing what you know and start building your personal brand is key, because people will hire those who they trust.

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โ€‹How to Integrate LLMs into Your SEO Workflowโ€‹
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Aleyda Solis / AI Searchโ€‹
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Struggling to integrate LLMs into your SEO workflow? I go through how to harness AIโ€™s potential while ensuring originality with effective validation systems in this guide.

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โ€‹Entity SEO: The Guide to Understandingโ€‹
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Ginny Jones / General SEOโ€‹
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See how targeting the right entities can attract the right audience, drive conversions, and boost your revenue.

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โ€‹"Why I Recommend My Clients To Expand From SEO To YouTube"โ€‹
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Kevin Indig / Search Trendsโ€‹
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Once you have traction or maturity in SEO, there are five strong reasons to invest in YouTube. Kevin goes through them in this guide.

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โ€‹The One Thing SEO Agencies Need To Know About Winning Enterprise Clientsโ€‹
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Daniel K Cheung / SEO Consultingโ€‹
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Winning enterprise SEO clients isnโ€™t just about technical brilliance. When you speak the language of enterprise SEO, you waste less time and win more. Daniel explains how.

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โ€‹Using Gemini to get insight into Your E-E-A-Tโ€‹
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Marie Haynes / Content Optimizationโ€‹
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Marie goes through using LLMs to learn more about your E-E-A-T and shares inspiration on how to improve upon it in this guide.

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โ€‹The Battle Against Index Bloat: What You Need to Knowโ€‹
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Jahnelle Pittman-Seaman / Technical SEOโ€‹
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Jahnelle explains what index bloat is, why it matters, and how to fix it with crawl budget optimization in this step-by-step guide.

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โ€‹The Role of JavaScript in E-Commerce SEO
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Shafqat Abbas / Technical SEOโ€‹
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Shafqat shares the essentials of JS in e-commerce SEO, common challenges, and actionable optimization tactics to use JavaScript's full potential while ensuring strong SEO performance.

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โ€‹โ€‹Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

[Sponsor]โ€‹
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โšก Ahrefs Web Analytics: A Simple Google Analytics Alternative

A better way to track website traffic: focused insights, GDPR-friendly, cookie-free, and lightning-fast:

  • Zero complexity: Get essential traffic reports, like your top pages, audience countries, and devices used.
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Sign up for free for an Ahrefs Webmaster Tools account. Web Analytics is one of the free tools included, along with the Site Explorer and Site Audit.

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹SEO DOM Monitor [Chrome Extension]โ€‹
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Jonathan Clarkโ€‹
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Monitor and detect dynamically added content on web pages for SEO analysis and identify hidden content search engines might miss.

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โ€‹Google Search Query Classificationโ€‹
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DEJANโ€‹
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A tool to get leak-based Google search query classification by intent.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxโ€‹

๐ŸŽ™๏ธ Upcoming SEO Events

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Search Central Live Brazil 2025: Sรฃo Paulo and Recifeโ€‹
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Google Search Central / Sรฃo Paulo, Recife - Brazil / Free / February 18 - 20, 2025โ€‹
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โ€‹Google Search Central Live is going to Sรฃo Paulo and Recife on February 18 and 20. Registration will be open until January 23, and confirmations will be sent on January 30.
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โ€‹SEO Week 2025โ€‹
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iPullrank / NYC, USA / +1099 USD / April 28, 2025โ€‹
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Join SEO Week 2025 in New York City for a week of expert insights, actionable strategies, and networking with industry leaders. Be part of SEOโ€™s next chapter.

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โ€‹Search โ€˜n Stuff Antalya Global Digital Marketing Conference 2025โ€‹
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Search 'n Stuff / Antalya, Turkey / 480 โ‚ฌ / October 9-12, 2025โ€‹
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Get a 70% discount code for a Super Uber Early Bird โ€œBlind Dateโ€ tickets for the Antalya Conference, including 3-night single stay at Baia Lara Hotel, All-Inclusive Dining and Drinks, Conference and Workshops participation, and more! Promo code: SEOFOMO70. You can redeem it by the end of January.

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โ€‹See All SEO Events from January to May 2025 in the SEOFOMO Events Sectionโ€‹

[Sponsor]

โšก Boost your productivity with AWR's flexible and scalable reporting solutions

Discover how Search Influence, the Gulf Coast's leading digital marketing company, drives client success across industries through measurable optimization strategies powered by AWR.

  • Streamlined API data retrieval for efficient reporting
  • Custom search engine configurations via API for any location
  • Tailored SERP analytics and rankings to meet each clientโ€™s unique needs
  • Scalable user access for large teams

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๐Ÿ† SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Anthony Barone, Co-Founder and Managing Director of StudioHawk UK, the Agency Social Club and the Dreamland conferences, who's also the next SEOFOMO London Meetup co-host, taking place in just a few days.

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Anthony runs the day to day operations of StudioHawk London as the leader and SEO specialist on the ground. He's also co-founder of Dreamland, a retail, ecommerce and DTC brand growth conference.

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As an experienced SEO director, Anthony has shared his experience of running an agency and SEO strategy in the past at events and podcasts, like BrightonSEO, where he spoke about "How to future-proof your SEO Strategy for SMEs" or in the SE Ranking podcast, about the "Challenges of Starting and Running an SEO Agency in a Competitive Market".

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Follow Anthony on LinkedIn and read more about him on his Studio Hawk UK profile page.โ€‹

๐Ÿฅ Other Digital Marketing News

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โ€‹Perplexity AI bids to merge with TikTok US, source saysโ€‹
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Reutersโ€‹
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U.S. search engine startup Perplexity AI submitted a bid on Saturday to TikTok's Chinese parent ByteDance for Perplexity to merge with TikTok U.S.

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โ€‹Metaโ€™s Community Notes Wonโ€™t Apply to Paid Ads. Marketers Still Have Questionsโ€‹
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Patrick Coffeeโ€‹
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Meta assured advertisers that its โ€œCommunity Notes,โ€ which will let users crowdsource annotations on posts that they believe are false or need context, wonโ€™t apply to paid ads when they arrive later this year, according to people with direct knowledge of the conversations.

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โ€‹Instagram profile grids are going to feature rectangles instead of squaresโ€‹
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Jay Petersโ€‹
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Instagramโ€™s profile grids will display content as rectangles instead of squares as part of a change rolling out โ€œover the weekend,โ€ Instagram chief Adam Mosseri said in an Instagram Story.

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โ€‹See More PPC, Social, Influencer & Content Marketing News in MarketingFOMOโ€‹


Thanks for reading, until next week!

Aleyda Solisโ€‹
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
โ€‹Follow me on โ€‹Xโ€‹ / Bluesky / โ€‹YouTubeโ€‹ / โ€‹LinkedInโ€‹ / โ€‹Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO

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