SEOFOMO is brought by Conductor, Ahrefs, Advanced Web Ranking 🙌
Would you like to advertise? Ask here!​

🔥 ​Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
​

​No 1. SEO Trends 2025: Emerging Strategies to Stay Ahead in Search [12 Votes]​
​Doreid Haddad / Search Trends / Submitted by Valentina Izzo​
​Doreid shares the top SEO trends to watch in 2025 and how to optimize your strategy taking them into account.
​

​No 2. Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues [8 Votes]
​Barry Schwartz / General SEO / Submitted by Andrew Optimisey​
​“For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. The reason may be that Google has been deploying new and more advanced blocking mechanisms”.

Related:

• ​Google begins requiring JavaScript for Google Search to protect it "against malicious activity" by ​Roger Montti​
• ​"I believe this is not aimed at SEO tools but at preventing AI LLM platforms from using Google's search results to provide more accurate answers" by Radu Stoian​

​

​No 3. Live Ecommerce SEO Auditing Series with Women in Tech SEO and Sitebulb [6 votes]
​Sitebulb / SEO Events / Submitted by Jo Furnival​
​This free training, delivered by 4 expert members of the Women in Tech SEO community, will cover essential aspects of auditing ecommerce sites for SEO.

​

🗞️ Search Updates and News from Search Engines

​

​Google inks deal with The Associated Press to bring more real-time info to Gemini​
​Kyle Wiggers / Google Search Updates​
​Google says it's working with The Associated Press to build "a feed of real-time information" into its Gemini chatbot app.

​

​Google Rejects EU’s Call For Fact-Checking In Search & YouTube​
​Matt G. Southern / Google Search Trends​
​Google rejects EU's fact-checking requirements for search and YouTube, defying new disinformation rules. Google claims its current moderation tools are already effective enough.

​

​Google Manual Actions For News & Discover Policy Violations Updated​
​Barry Schwartz / Google Search Guidelines​
​Google quietly updated the manual action policy violations list for News and Discover policy violations. Google removed the adult-theme and artificial freshening sections and then added a slew of deceptive practices sections.

​

​Google Retires Web Vitals Extension, Moves Everything to DevTools​
​Matt G. Southern / Google Product Updates​
​Google retires Web Vitals extension, integrates Core Web Vitals monitoring into DevTools' Performance panel.

​

​Google Pushes For Ratings With Comments In Review Snippets​
​Matt G. Southern / Google Search Guidelines​
​Google updates review snippet guidelines, recommending ratings include written reviews and author names.

​

​Evidence That Google Detects AI-Generated Content
​Roger Montti / Google Search Trends​
​Evidence surfaces indicating that Google detects AI-generated content within a specific context for search quality.

​

​Google Adds Data Collection Period To PageSpeed Insights (PSI)
​Matt G. Southern / Google Product Updates​
​Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics.

​

​The Current State of SEO, Revamped Search Console Emails, and more! (January ‘25) [Video]​
​Google Search Central / SEO Search News​
​Catch up on the latest Google Search news with John Mueller. Learn about the current state of SEO in the Web Almanac, updates to the Search Console Performance report, Project Mariner for Chrome, and more.

​

​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

​

​25 tips for 2025 by SEO Experts​
​George Nguyen / Search Trends​
​To help you overcome the main current SEO challenges, George asked 25 of the SEO industry’s top experts to tell you about the approaches and tactics that are top-of-mind as we start the year.

​

​IndexWatch US: SEO Winners in Google US Search 2024​
​Lily Ray / Search Trends​
​Lily goes through the SISTRIX annual winners list and analyzes some of the more interesting gains throughout 2024. “Successful strategies occasionally involved programmatic SEO leveraging AI, along with successful site consolidations and migrations, and an emphasis on comprehensive, authoritative content”.

• Related: IndexWatch UK: Visibility Winners in Google UK Search by Luce Rawlings​

​

​Does CTR Manipulation Work Long-Term?​
​Joy Hawkins / General SEO​
​Joy ran an experiment to find out if click-through rate (CTR) manipulation still works and for how long. “Rankings go up as long as the fake clicks continue. The moment the campaign ends, the rankings drop back to their original position”.

​

​AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday [Video]​
​Tom Capper / Search Trends​
​Tom analyzed 46,000 keywords to reveal where AI Overviews appear in search results, which industries are most affected, and what this means for your SEO strategy in this edition of Whiteboard Friday.

​

​Are you an SEO looking for a new job? Watch this where I share my tips to get hired fast [Video]​
​Aleyda Solis / SEO Careers​
​I explain why sharing what you know and start building your personal brand is key, because people will hire those who they trust.

​

​How to Integrate LLMs into Your SEO Workflow​
​Aleyda Solis / AI Search​
​Struggling to integrate LLMs into your SEO workflow? I go through how to harness AI’s potential while ensuring originality with effective validation systems in this guide.

​

​Entity SEO: The Guide to Understanding​
​Ginny Jones / General SEO​
​See how targeting the right entities can attract the right audience, drive conversions, and boost your revenue.

​

​"Why I Recommend My Clients To Expand From SEO To YouTube"​
​Kevin Indig / Search Trends​
​Once you have traction or maturity in SEO, there are five strong reasons to invest in YouTube. Kevin goes through them in this guide.

​

​The One Thing SEO Agencies Need To Know About Winning Enterprise Clients​
​Daniel K Cheung / SEO Consulting​
​Winning enterprise SEO clients isn’t just about technical brilliance. When you speak the language of enterprise SEO, you waste less time and win more. Daniel explains how.

​

​Using Gemini to get insight into Your E-E-A-T​
​Marie Haynes / Content Optimization​
​Marie goes through using LLMs to learn more about your E-E-A-T and shares inspiration on how to improve upon it in this guide.

​

​The Battle Against Index Bloat: What You Need to Know​
​Jahnelle Pittman-Seaman / Technical SEO​
​Jahnelle explains what index bloat is, why it matters, and how to fix it with crawl budget optimization in this step-by-step guide.

​

​The Role of JavaScript in E-Commerce SEO
​Shafqat Abbas / Technical SEO​
​Shafqat shares the essentials of JS in e-commerce SEO, common challenges, and actionable optimization tactics to use JavaScript's full potential while ensuring strong SEO performance.

​

​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

💸 Latest SEO Jobs

• ​SEO & Content Specialist at Later​
• ​SEO Strategist at RicketyRoo​
• ​Principal SEO Manager at Tenable​
• ​Sr. SEO Product Manager at Upwork​
• ​SEO Tech Lead at Tripadvisor​
• ​SEO Specialist at Alexander Shunnarah Trial Attorneys​
• ​SEO Analyst at Terakeet​
• ​SEO Manager at Atlassian​
• ​Ecommerce SEO Manager at Chewy​

​

​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

​

​SEO DOM Monitor [Chrome Extension]​
​Jonathan Clark​
​Monitor and detect dynamically added content on web pages for SEO analysis and identify hidden content search engines might miss.

​

​Google Search Query Classification​
​DEJAN​
​A tool to get leak-based Google search query classification by intent.

​

Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

​

Search Central Live Brazil 2025: São Paulo and Recife​
​Google Search Central / São Paulo, Recife - Brazil / Free / February 18 - 20, 2025​
​​Google Search Central Live is going to São Paulo and Recife on February 18 and 20. Registration will be open until January 23, and confirmations will be sent on January 30.
​
​SEO Week 2025​
​iPullrank / NYC, USA / +1099 USD / April 28, 2025​
​Join SEO Week 2025 in New York City for a week of expert insights, actionable strategies, and networking with industry leaders. Be part of SEO’s next chapter.

​

​Search ‘n Stuff Antalya Global Digital Marketing Conference 2025​
​Search 'n Stuff / Antalya, Turkey / 480 € / October 9-12, 2025​
​Get a 70% discount code for a Super Uber Early Bird “Blind Date” tickets for the Antalya Conference, including 3-night single stay at Baia Lara Hotel, All-Inclusive Dining and Drinks, Conference and Workshops participation, and more! Promo code: SEOFOMO70. You can redeem it by the end of January.

​

​See All SEO Events from January to May 2025 in the SEOFOMO Events Section​

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Anthony Barone, Co-Founder and Managing Director of StudioHawk UK, the Agency Social Club and the Dreamland conferences, who's also the next SEOFOMO London Meetup co-host, taking place in just a few days.

​

Anthony runs the day to day operations of StudioHawk London as the leader and SEO specialist on the ground. He's also co-founder of Dreamland, a retail, ecommerce and DTC brand growth conference.

​

As an experienced SEO director, Anthony has shared his experience of running an agency and SEO strategy in the past at events and podcasts, like BrightonSEO, where he spoke about "How to future-proof your SEO Strategy for SMEs" or in the SE Ranking podcast, about the "Challenges of Starting and Running an SEO Agency in a Competitive Market".

​

Follow Anthony on LinkedIn and read more about him on his Studio Hawk UK profile page.​

🥁 Other Digital Marketing News

​

​Perplexity AI bids to merge with TikTok US, source says​
​Reuters​
​U.S. search engine startup Perplexity AI submitted a bid on Saturday to TikTok's Chinese parent ByteDance for Perplexity to merge with TikTok U.S.

• Related: TikTok goes dark as US ban takes effect by Haleluya Hadero​

​
​Meta’s Community Notes Won’t Apply to Paid Ads. Marketers Still Have Questions​
​Patrick Coffee​
​Meta assured advertisers that its “Community Notes,” which will let users crowdsource annotations on posts that they believe are false or need context, won’t apply to paid ads when they arrive later this year, according to people with direct knowledge of the conversations.

​
​Instagram profile grids are going to feature rectangles instead of squares​
​Jay Peters​
​Instagram’s profile grids will display content as rectangles instead of squares as part of a change rolling out “over the weekend,” Instagram chief Adam Mosseri said in an Instagram Story.

​

​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​