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๐ Search Update, SGE Analysis, Trends - SEOFOMO
The December 3, 2023, edition of SEOFOMO is here! Now with +30.2K Subscribers ๐ฎโ
โ[If you want to read SEOFOMO on the Web click here]โ
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๐๏ธ Search Updates and News from Search Engines
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โGoogle November 2023 core update rollout is now completeโ
โBarry Schwartz / Google Search Updates
โThe fourth broad core algorithm update of 2023 is now done rolling out.
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โNew In Structured Data: Discussion Forum And Profile Page Markupโ
โGoogle Search Central Blog / Google Product Updates
โGoogle has announced support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works with Google Search features designed to show first-person perspectives from social media platforms, forums, and other communities.
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โExpanding Markup Support For Organization Details, Including Logo Structured Data
โGoogle Search Central Blog / Google Product Updates
โGoogle has expanded its support for organizational information with additional administrative data such as name, address, contact information, and various business identifiers to use this markup in knowledge panels and other visual elements.
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โNumber of websites blocking Google-Extended jump 180%
โDanny Goodwin / Search Trends
โThe New York Times, Yelp and 22 Condรฉ Nast properties are among those who have chosen to block Google-Extended so far.
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โHow To Rank On Google (According To Danny Sullivan At Google)
โShelley Walsh / Google Guidelines
โFor success on Google, move away from a mindset of 'how to rank' and move towards user satisfaction, says Google's Search Liason, Danny Sullivan
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โPerplexity Introduces Online LLMs With Real-Time Information
โKristi Hines / Perplexity Product Updates
โPerplexity's new PPLX models leverage the internet for real-time data. Find out how these new online LLMs compare to GPT-3.5 and llama2-70b.
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โChatGPT Celebrates Its First Birthday After Notable AI Advances
โKristi Hines / Search Trends
โMarking one year since ChatGPT's launch, this article delves into key milestones in its development and features released by OpenAI.
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โCounting Down 2023 with Google Search Central
โGoogle Search Central / Search Trends
โThroughout December, Google will share resources they have found interesting or otherwise noteworthy in 2023. Each door is only open for a single day, so be sure to come back and see what's behind the doors in December.
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๐ This week's SEO Awesomeness
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โImpact of Google SGE (Search Generative Experience) on SEO
โFernando Maciรก / Search Trendsโ
โAn in-depth analysis by Fernando Maciรก about Google's SGE, how it can impact users search behavior and how to prepare.
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โThe Patent Behind Google SGE, Explainedโ
โJuan Gonzรกlez Villa / Search Trends
โJuan has identified the patent behind Google's SGE and goes through it analyzing how it works.
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โThe Rise Of Google Followership: Unlocking Visibility On Googleโs Surfaces
โJes Scholz / General SEO
โLearn with Jes how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
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โHow to Think About Expanding Your Brand's Footprint in a Post-HCU World
โBlair MacGregor / General SEO
โBlair explains the different types of content expansion (including a cautionary tale of over-expansion), and shares 10 questions to ask before expanding your content.
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โAI Product Descriptions: Problems, Possible Solutions, And Toolsโ
โDaniel Pinillos / Ecommerce SEOโ
โLearn how Large ecommerce sites can generate quality product descriptions at a massive scale leveraging AI.
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โGoogleโs Index Size Revealed: 400 Billion Docs (& Changing)
โCyrus Shepard / General SEO
โCyrus explains how big Googleโs index size is, the factors impacting that size, and a few takeaways.
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โSEO Projects for Code Freezeโ
โStephanie Briggs / General SEO
โItโs slow season for SEO. Many sites are in a code freeze. Steph goes through a few SEO projects to work on.
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โManaging Webpages Resources For Efficient Crawling And Renderingโ
โGiacomo Zecchini / Technical SEOโ
โBy delving into server access logs and exploring alternative approaches like JavaScript functions instead of robots.txt, this research goes through various ways to enhance search engine rendering efficiency.
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โ11 Author Page Examples that Brilliantly Demonstrate E-E-A-T
โJames Brockbank / Content Optimization
โJames goes through author pages that you can use as a reference as they feature who the author is, what their experience is, what their areas of expertise are, how to contact them and find them on social, as well as the posts theyโve authored.
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โYouโve Lost Your Job: 5 Things SEO Professionals Need To Knowโ
โNick LeRoy / SEO Careers
โLosing your job is never fun. Let Nick from SEOJobs.com walk you through this difficult situation and into your next SEO role.
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โLink Building for Local Businesses โ Whiteboard Friday [Video]โ
โAmanda Jordan / Link Building
โLearn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
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โHow To Use Market-Specific Conversion Tracking To Drive International SEO Successโ
โAdriana Stein / International SEO
โWondering how you can track international SEO efforts for more than just keywords rankings? Learn how to calculate international SEO ROI here.
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โDetailed Q2: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
โGlen Allsopp / Search Trends
โDetailed Q2, the second-ever quarterly report sharing insights from the companies dominating Google search results and what theyโre doing to stay ahead of the competition is here. Check it out.
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โLinkedIn SEO Guide for Improved Visibility and Better Engagementโ
โBengu Sarica Dincer / LinkedIn SEO
โLearn how to maximize your LinkedIn visibility and engagement effectively with the LinkedIn SEO guide. Start to get noticed now.
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โIs AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Exampleโ
โErika Varangouli / Content Optimization
โLinkedInโs โcollaborative articlesโ seem to be a perfect hit: content that combines authority, AI and user generated content. What could go wrong?
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โSEO Salary Survey 2023 [Industry Research]
โChris Haines / SEO Careers
โHow much do SEOs earn? Chris wanted to know, so he ran a survey at BrightonSEO and asked 111 attendees what they earned. Take a look at the results.
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โPublic Speaking Tips: 23 Lessons Learned While Preparing for My First Public Speaking Gig in SEOโ
โCorina Burri / SEO Careers
โIn 2023, Corina had her first public speaking engagement. In this post, she shares all the public speaking tips she learned along the way through classes, one-on-one coaching, reading books, and watching videos.
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โThe Complete Guide to Becoming an Authentic Thought Leader
โChima Mmeje / SEO Careers
โReady to become the thought leader you've always dreamed of? Use this comprehensive guide from Chima to create and execute your thought leadership strategy.
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โMeasuring the Metrics That Matter Most to Your Funnel [Free Course]
โTory Gray, Sam Torres / SEO Measurement
โLearn from Sam and Tory to understand the crucial why behind metrics so you can steer clear of misleading data. Craft a custom measurement plan, mapping your organization's needs, aligning tools, data sources, and event-tracking for precision.
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โThe SEO Advent Calendar
โAlizรฉe Baudez / General SEO
โIn this fun and festive initiative, Alizรฉe will share actionable tips every morning, delivered to your inbox, wrapped in festive vibes for all levels, 100% free. Subscribe now.
[Special Announcement]โ
โโก The Top SEO Trends in 2024 Survey
What are the top SEO trends that youโre looking for (or not) in 2024? Answer the (very) small survey here and get a shout-out in an upcoming Crawling Mondays edition dedicated to SEO trends in 2024 to be recorded along with Lily Ray, Cindy Krum, and Kevin Indig, in which weโre going to go through the most popular ones. A summary of the results will be published here too!
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๐ธ Latest SEO Jobs
- โSenior SEO Analyst, BI and SEO Analytics at Shutterstockโ
- โSenior SEO Specialist at Botifyโ
- โGlobal Organic SEO Manager at Legoโ
- โSEO Manager at Disney Parks & Resortsโ
- โSr. eCommerce Content Analyst at Royal Caribbean Groupโ
- โBilingual SEO Marketing Specialist at Riaโ
- โSenior Data Scientist, SEO at Grammarlyโ
- โSenior Retail Content Strategist at Brainlabsโ
- โAssociate Director, Paid Search at razorfishโ
- โAnalyst, Search Engine Optimization at Digitasโ
- โSEO Manager at seoClarityโ
- โSenior SEO Specialist at Sana Commerceโ
- โSpecialist, SEO Packs (EMEA) at VF Corporationโ
- โSEO Manager at Bitpandaโ
- โOnline Optimisation Manager role at Sageโ
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Do you want your SEO job to be featured here for free? Just send it over here!โ
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๐ Free(mium) SEO Tools
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โFetch & Render Simulator
โDave Smart
โDesigned to simulate the Googlebot fetch & render. This free tool will return the rendered, and initial source code (obeys the user-agent specified) and a screenshot of the page.
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โFree AI Writing tools
โAhrefs
โSave time and enhance your content performance with these free copywriting tools powered by AI.
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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!
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๐๏ธ Upcoming SEO Events
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โGlobal SEO Club: Managing Productivity and Migrations
โGlobal SEO Club / Online / December 5, 2023
โJoin the last Global SEO Club event of 2023 with Swapnil Pate and Renata Gwizdak, discussing managing productivity in remote SEO teams and international SEO migrations.
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โHow to Use GA4 to Track & Optimize SEO Performance [Masterclass]
โAS Marketing / Online / December 7, 2023
โIn this free masterclass, Adriana Stein and Leigh Buttrey will explain how GA4 allows for detailed customer behavior tracking, helping marketers create strong, data-informed, and SEO-friendly strategies.
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โThe Role of a Brand Entity in SGE: Excelling in Content and Link Building
โDigital Olympus / Online / December 5, 2023
โGet ready for an exclusive session with Viola Eva and Alex Tachalova, where they will discuss the crucial role of a brand entity in Search Engine entities.
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โExploring AI's Impact on SEO
โConductor / Online / December 13, 2023
โSet yourself up with a deeper understanding of AI, how it fits into SEO, and how to use it to boost your organic search visibility and traffic. Reserve your spot now!
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โBerlin SEO & Content Club #3โ
โGiuseppe Colucci & Ciara Serrano / Berlin, Germany / January 17, 2024
โJoin Malte Landwehr and Christian Brugger who will respectively talk about frameworks that can help you uplevel your SEO game, and share a successful case study combining AI, SEO, and Content. Register now!
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Do you want your SEO event to be featured here for free? Just send it over here!โ
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| Learn More Nowโ |
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๐ฅ Learn How to do SEO for a Shopify site For Free with the LearningSEO.io Accelerator
Learn how to better optimize a Shopify based Website for free by watching the latest free LearningSEO.io accelerator session Q&A about Shopify SEO with Kevin Indig, SEO consultant.
You can also watch the previous Learning SEO Accelerator Q&As sessions:
- โIntroduction to SEO โwith Aleyda Solis
- โKeyword Research with Andy Chadwickโ
- โCompetition Research with Jo Turnbull
- โContent Optimization with Crystal Carter
- โโโTechnical Optimization with Geoff Kennedy
- โLink Building with Bibi Raven
- โSEO Auditing with Chris Green
- โSEO Strategy with Tory Gray
- โSetting SEO Goals with Kevin Gibbons
- โMeasuring SEO with Cyrus Shepard
- โSEO Reporting with Sophie Brannon
- โSEO Process Management with Judith Lewis
- โSEO for WordPress with Jono Alderson
- โSEO for Wix with Mordy Oberstein
โSubscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!
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๐ SEOs & Digital Marketers to Followโ
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โโFollow these awesome SEO specialists continuously sharing SEO awesomeness:
- โErika Varangouli (X/Twitter, LinkedIn), Head of SEO Branding at Semrush
- Amanda Jordan (X/Twitter, LinkedIn), Director of Digital Strategy at RicketyRoo
- Viola Eva (X/Twitter, LinkedIn), Founder of Flow SEO
- James Brockbank (X/Twitter, LinkedIn), Managing Director at Digitaloft
- Giacomo Zecchini (X/Twitter, LinkedIn), R&D Director at Merj
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.
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๐ญ More Digital Marketing News and Jobs? Subscribe to MarketingFOMO
If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.8K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!
| Subscribe to MarketingFOMO For Freeโ |
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๐ Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisโ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!