Hello, #SEOFOMOer
βThe February 5, 2023 edition of #SEOFOMO is here π
ποΈ Search Updates & News from Search Engines β
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βGoogle is reportedly testing an alternate home page with ChatGPT-style Q&A promptsβ
βJames Vincent / Search Releasesβ
"Googlers are currently testing an AI chatbot of their own called βApprentice Bardβ which offers responses to questions posed using natural language just like ChatGPT."
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βGoogle presents: Live from Paris [Video]β
βGoogle / Search Eventsβ
An announcement of a Google event for February 8 has been made: βWe're reimagining how people search for, explore and interact with information, making it more natural and intuitive than ever before to find what you need.β Could this be the announcement of their "Apprentice Bard" chatbot? Let's see. Set the notifications on!
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βIs this Microsoftβs ChatGPT-powered Bing?β
βJames Vincent / Search Releasesβ
The Chatbot race is on! Bing users said a βnew Bingβ interface just appeared β and disappeared. Check it out.
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βNew Updates to the Search Console Video Indexing Reportβ
βGoogle Search Central / Search Releasesβ
Google Search Console brings a few more updates to the video reports to help you achieve your video optimization goals more effectively, including a video impressions overlay and a Sitemap filter.
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βDon't Use Relative Paths In Your Canonicalsβ
βGary Illyes / Google SEO Guidelinesβ
Gary recommends not using relative paths in your canonical tags. Just don't.
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βSome *Slight* Changes to Google's Image SEO Best Practices [Thread]β
βRoxana Stingu / Google SEO Guidelinesβ
Roxana highlights and summarizes a few changes to Googleβs Image SEO best practices. Take a look!
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βJavaScript Page Performance Problems [Video]β
βGoogle Search Central / SEO Fairy Talesβ
Martin Splitt and Bartosz GΓ³ralewics chat in-depth about solving a web performance issue of a brand-new website with some experimentations on JS and server log analysis.
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βYandex Scrapes Google and other SEO Learnings From The Source Code Leakβ
βMike King / Yandex Search Rankingsβ
An in-depth, not to be missed, analysis and learnings by Mike from the leaked Yandex code.
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βYandex Local SEO Ranking Factorsβ
βAndrew Shotland / Yandex Search Rankingsβ
While everyone is talking about Yandex ranking factors, Andrew niches down to identify and analyze those focused on local SEO.
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βThe Importance of Setting the "lastmod" Tag in Your Sitemapβ
βBing / Search Releasesβ
"We are revamping our crawl scheduling stack to better utilize the information provided by the "lastmod" tag in sitemaps... we have already begun implementing these changes on a limited scale and plan to fully roll them out by June."
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[Main Sponsor]β
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Search engines are constantly crawling your site, and you need an SEO platform that can do the same. Thatβs where 24/7 ContentKing Monitoringβ’ comes in.
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πThis week's SEO Awesomeness
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βA Creative Approach to Relevance in Link Buildingβ
βGisele Navarro / Link Buildingβ
Gisele shares creative approaches to add relevance to your link-building campaigns, such as building data sets, selling the problem more than the solution, exploring the same topic, and more.
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βThe Future of B2B SEO is Audience Developmentβ
βJohn-Henry Scherck / General SEOβ
Stop executing SEO tactics in a silo and pretending that the path to purchase is a simple linear clickstream from SEO article to solutions page, to demo request, to closed-won account. John explains why and how in detail.
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βSEO Content Strategyβ
βSara Taher / Content Optimizationβ
Sara is back with another insightful post where she shares how to create a content strategy that actually moves the needle.
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βHow do you create content that ranks on Page 1? Include a section about βHow we win for this topicβ [Thread]β
βJuliet John / Content Optimizationβ
When creating content briefs and outlines, Juliet loves to include a section she calls βHow we win for this topicβ where she shares her unique angle after analyzing the SERPS and understanding the topic intent.
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βRan Out Of Content Ideas? How To Find Additional Content Opportunities Using Search Console Dataβ
βAndy Chadwick / Content Optimization β
Quickly generate hundreds of additional content ideas that arenβt easily surfaced using traditional keyword research tools by leveraging Google Search Console data.
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βExploring the Baidu Analytics Built-In SEO Toolsβ
βOwain Lloyd-Williams / International SEO β
Owain goes through the built-in SEO tools that exist within Baidu and explains how can they be used.
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βAI Chat for SEO: How I Actually Use Jasper Chat at Jasperβ
βKrista Doyle / SEO Automationβ
Krista shares how SEO-related tasks that were previously shared to be done with ChatGPT can be also executed with the Jasper Chat.
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βHow to Block ChatGPT From Using Your Website Contentβ
βRoger Montti / Content Optimization β
ChatGPT gets access to website content from using various data sets. Roger shares how to block your content from becoming AI training data.
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βNew Semrush Authority Score: A Manipulation-Resistant Metricβ
βEugene Levin / Link Buildingβ
Semrush launched a major update to their Authority Score metric to make it easier to accurately benchmark a siteβs popularity: "By weighing organic traffic and spam factors, weβve given our score the strongest defense against manipulation possible."
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βHow to Succeed in SEO in 2023 [Free Webinar]β
βSanity / General SEOβ
In this webinar, Kevin Indig, Laura Brady, Lidia Infante, and more will discuss top SEO strategies and tools, the most common e-commerce business struggles, and what you need to succeed in SEO in 2023. Register now!
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βWTSFest USA 2023: The Women in Tech SEO Festival is coming to the USA on September 21st 2023β
βWomen in Tech SEO / SEO Eventsβ
If you're a woman in SEO in the US you can't miss the Women in Tech SEO Festival to be held on Thursday, September 21st 2023 in Philadelphia. A full day conference with 8 talks by brilliant speakers
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[Sponsor]β
ββ‘ How you land massive DR 90+ links by leveraging trending topics β
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In this case study, Fery from Search Intelligence shares how sometimes, the universes align, and the timing can be perfect for an instant hit.
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They landed massive DR 90+ links to their client site in just one day (!) after noticing a trend in the news where journalists started writing about a shortage of Sriracha sauce in the world.
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Since it was a very passionate barbecue client, they knew this was the perfect opportunity to land some good links by tapping into the extended media coverage of this topic.
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What did they do to get these links? Read the case study here.β
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πΈ New Digital Marketing & SEO Jobs
- βSenior SEO Product Manager at Remedy Health Mediaβ
- βSEO Manager at McAfeeβ
- βSEO/SEM Digital Strategist at Thriventβ
- βSearch Engine Optimization Specialist at Gravity IT Resourcesβ
- βGlobal SEO / PPC Manager at X-Riteβ
- βSenior SEO Strategist at ProWritingAidβ
- βHead of SEO (SEO Manager) at TourRadarβ
See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
β π Free SEO Tool of the Week
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βHow To Add ChatGPT In Google Sheets And Rewrite Your Meta Data In Bulkβ
βTharindu Gunawardana β
Tharindu shares the steps to add ChatGPT to your Google Sheets and how to use it to streamline your meta data optimization process.
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βGA4 Standard Report Builderβ
βIKAUE β
Use this free tool to create your reports in GA4 using any API dimension or metric, any filter (even Regex), β all with a few clicks.
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π The #SEOFOMO's SEO & Digital Marketers to Follow β
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Let's follow these amazing SEOs:
- Sara Taher (Twitter, LinkedIn), SEO Consultant
- Zoe Ashbridge (Twitter, Linked), Co-Founder & Senior SEO Strategist at forank
- Mihir Naik (Twitter, LinkedIn), Senior SEO Manager at Loblaw Digital
- Logan Bryant (Twitter, LinkedIn), Independent Advisor, B2B SEO & Demand Generation
- Micah Fisher-Kirshner (Twitter, LinkedIn), VP of SEO & Content at Turn/River Capital
- Sara Moccand-Sayegh (Twitter, LinkedIn), SEO specialist at Liip, SEOnerdSwitzerland co-host & speaker
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Follow. Them. Now. π
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Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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β[Sponsor]β
ββ‘ Do you want to increase the visibility of your products using merchant feed?
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This is the solution for you if you have a Merchant Feed and want to sell your products on Google!
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WordLift has developed a Builder that allows you to create your Product Knowledge Graph by importing products directly from your Merchant Feed.
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You can get rich snippets and free listings on Google Shopping with just a few clicks by enriching your product with structured data. The builder can be used with all e-commerce platforms (Shopify, BigCommerce, Magento, etc.).
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βDiscover Moreβ
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β π‘ Non-SEO focused awesomeness
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βLearn Images: An in-depth (Free) course on images for the webβ
βweb.dev / Web Developmentβ
Learn ways to ensure that your image requests are as small and performant as possible, find out when PNG is the best image format to choose, and more in this free course.
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βNew AI classifier for indicating AI-written textβ
βOpenAI / AI β
OpenAI is launching a classifier trained to distinguish between AI-written and human-written text.
βIntroducing ChatGPT Plus (For US Users)β
βOpenAI / AI β
ChatGPT Plus is available for US-based users for $20/month with several benefits, including general access to ChatGPT, even during peak times, faster response times, and priority access to new features and improvements.
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βQuora is launching Poe: A New AI Platformβ
βQuora / AI β
Poe lets people ask questions, get instant answers, and have back-and-forth conversations with several AI-powered bots. It is initially available on iOS.
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βJoin the 3rd Annual Paid Search Association Conference (Free & Online)β
βPaid Search Association / Eventsβ
The Third Annual Paid Search Association Conference is happening on February 22nd. Register for free now and learn from the worldβs top paid media specialists.
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β9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)β
βMichelle Morgan / PPCβ
Hereβs a list of nine common questions Michelle is asked as a PPC specialist and the typical answers she gives to them.
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β"My podcast has 1.5 million downloads. If I had to start over, here's what I'd do" [Thread]β
βJay Clouse / Podcastingβ
Despite his podcast success, it has also been the hardest platform for Jay to grow. Learn what he would do to facilitate things if he was starting again.
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β[Giveaway]β
β π Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners β
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βOpphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.
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A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build
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To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...
- Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
- Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.
On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.
I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.
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Do you have any questions or doubts? Just let me know by replying to this email.
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Start referring #SEOFOMO and participate now!
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πͺ This week's #SEOFOMO Featured Supporters β
βA huge THANK YOU to loyal #SEOFOMOers referring +5 subscribersβ
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- Sergio Simarro, Digital Marketing Advisor, CRO Evangelist
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β... You rock πβ
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.
π Refer #SEOFOMO to your Friends & Win Rewards
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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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βHere's your unique link to share #SEOFOMO: << Test RH_REFLINK >>
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βOr share via: Twitter | WhatsApp | LinkedIn | Facebook | Emailβ
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You currently have << Test RH_TOTREF >> referrals! Check more about your referrals here.β
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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β π Do you have Feedback? β
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. π
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Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website
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Psssttt... Click here to read #SEOFOMO in your browser.
You can also check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.β