🤖 Search Is about to Change! Don't miss it #SEOFOMO 🇺🇦

Hello, #SEOFOMOer
The February 5, 2023 edition of #SEOFOMO is here 🙌

🗞️ Search Updates & News from Search Engines

Google is reportedly testing an alternate home page with ChatGPT-style Q&A prompts
James Vincent / Search Releases
"Googlers are currently testing an AI chatbot of their own called “Apprentice Bard” which offers responses to questions posed using natural language just like ChatGPT."

Google presents: Live from Paris [Video]
Google / Search Events
An announcement of a Google event for February 8 has been made: “We're reimagining how people search for, explore and interact with information, making it more natural and intuitive than ever before to find what you need.” Could this be the announcement of their "Apprentice Bard" chatbot? Let's see. Set the notifications on!

Is this Microsoft’s ChatGPT-powered Bing?
James Vincent / Search Releases
The Chatbot race is on! Bing users said a ‘new Bing’ interface just appeared — and disappeared. Check it out.

New Updates to the Search Console Video Indexing Report
Google Search Central / Search Releases
Google Search Console brings a few more updates to the video reports to help you achieve your video optimization goals more effectively, including a video impressions overlay and a Sitemap filter.

Don't Use Relative Paths In Your Canonicals
Gary Illyes / Google SEO Guidelines
Gary recommends not using relative paths in your canonical tags. Just don't.

Some *Slight* Changes to Google's Image SEO Best Practices [Thread]
Roxana Stingu / Google SEO Guidelines
Roxana highlights and summarizes a few changes to Google’s Image SEO best practices. Take a look!

JavaScript Page Performance Problems [Video]
Google Search Central / SEO Fairy Tales
Martin Splitt and Bartosz Góralewics chat in-depth about solving a web performance issue of a brand-new website with some experimentations on JS and server log analysis.

Yandex Scrapes Google and other SEO Learnings From The Source Code Leak
Mike King / Yandex Search Rankings
An in-depth, not to be missed, analysis and learnings by Mike from the leaked Yandex code.

Yandex Local SEO Ranking Factors
Andrew Shotland / Yandex Search Rankings
While everyone is talking about Yandex ranking factors, Andrew niches down to identify and analyze those focused on local SEO.

The Importance of Setting the "lastmod" Tag in Your Sitemap
Bing / Search Releases
"We are revamping our crawl scheduling stack to better utilize the information provided by the "lastmod" tag in sitemaps... we have already begun implementing these changes on a limited scale and plan to fully roll them out by June."

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👌This week's SEO Awesomeness

A Creative Approach to Relevance in Link Building
Gisele Navarro / Link Building
Gisele shares creative approaches to add relevance to your link-building campaigns, such as building data sets, selling the problem more than the solution, exploring the same topic, and more.

The Future of B2B SEO is Audience Development
John-Henry Scherck / General SEO
Stop executing SEO tactics in a silo and pretending that the path to purchase is a simple linear clickstream from SEO article to solutions page, to demo request, to closed-won account. John explains why and how in detail.

SEO Content Strategy
Sara Taher / Content Optimization
Sara is back with another insightful post where she shares how to create a content strategy that actually moves the needle.

How do you create content that ranks on Page 1? Include a section about “How we win for this topic” [Thread]
Juliet John / Content Optimization
When creating content briefs and outlines, Juliet loves to include a section she calls “How we win for this topic” where she shares her unique angle after analyzing the SERPS and understanding the topic intent.

Ran Out Of Content Ideas? How To Find Additional Content Opportunities Using Search Console Data
Andy Chadwick / Content Optimization
Quickly generate hundreds of additional content ideas that aren’t easily surfaced using traditional keyword research tools by leveraging Google Search Console data.

Exploring the Baidu Analytics Built-In SEO Tools
Owain Lloyd-Williams / International SEO
Owain goes through the built-in SEO tools that exist within Baidu and explains how can they be used.

AI Chat for SEO: How I Actually Use Jasper Chat at Jasper
Krista Doyle / SEO Automation
Krista shares how SEO-related tasks that were previously shared to be done with ChatGPT can be also executed with the Jasper Chat.

How to Block ChatGPT From Using Your Website Content
Roger Montti / Content Optimization
ChatGPT gets access to website content from using various data sets. Roger shares how to block your content from becoming AI training data.

New Semrush Authority Score: A Manipulation-Resistant Metric
Eugene Levin / Link Building
Semrush launched a major update to their Authority Score metric to make it easier to accurately benchmark a site’s popularity: "By weighing organic traffic and spam factors, we’ve given our score the strongest defense against manipulation possible."

How to Succeed in SEO in 2023 [Free Webinar]
Sanity / General SEO
In this webinar, Kevin Indig, Laura Brady, Lidia Infante, and more will discuss top SEO strategies and tools, the most common e-commerce business struggles, and what you need to succeed in SEO in 2023. Register now!

WTSFest USA 2023: The Women in Tech SEO Festival is coming to the USA on September 21st 2023
Women in Tech SEO / SEO Events
If you're a woman in SEO in the US you can't miss the Women in Tech SEO Festival to be held on Thursday, September 21st 2023 in Philadelphia. A full day conference with 8 talks by brilliant speakers

[Sponsor]
⚡ How you land massive DR 90+ links by leveraging trending topics

In this case study, Fery from Search Intelligence shares how sometimes, the universes align, and the timing can be perfect for an instant hit.

They landed massive DR 90+ links to their client site in just one day (!) after noticing a trend in the news where journalists started writing about a shortage of Sriracha sauce in the world.

Since it was a very passionate barbecue client, they knew this was the perfect opportunity to land some good links by tapping into the extended media coverage of this topic.

What did they do to get these links? Read the case study here.

💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
🛠 Free SEO Tool of the Week

How To Add ChatGPT In Google Sheets And Rewrite Your Meta Data In Bulk
Tharindu Gunawardana
Tharindu shares the steps to add ChatGPT to your Google Sheets and how to use it to streamline your meta data optimization process.

GA4 Standard Report Builder
IKAUE
Use this free tool to create your reports in GA4 using any API dimension or metric, any filter (even Regex), — all with a few clicks.

🙌 The #SEOFOMO's SEO & Digital Marketers to Follow

Let's follow these amazing SEOs:

Sara Taher (Twitter, LinkedIn), SEO Consultant
Zoe Ashbridge (Twitter, Linked), Co-Founder & Senior SEO Strategist at forank
Mihir Naik (Twitter, LinkedIn), Senior SEO Manager at Loblaw Digital
Logan Bryant (Twitter, LinkedIn), Independent Advisor, B2B SEO & Demand Generation
Micah Fisher-Kirshner (Twitter, LinkedIn), VP of SEO & Content at Turn/River Capital
Sara Moccand-Sayegh (Twitter, LinkedIn), SEO specialist at Liip, SEOnerdSwitzerland co-host & speaker

Follow. Them. Now. 👏

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

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💡 Non-SEO focused awesomeness

Learn Images: An in-depth (Free) course on images for the web
web.dev / Web Development
Learn ways to ensure that your image requests are as small and performant as possible, find out when PNG is the best image format to choose, and more in this free course.

New AI classifier for indicating AI-written text
OpenAI / AI
OpenAI is launching a classifier trained to distinguish between AI-written and human-written text.

Introducing ChatGPT Plus (For US Users)
OpenAI / AI
ChatGPT Plus is available for US-based users for $20/month with several benefits, including general access to ChatGPT, even during peak times, faster response times, and priority access to new features and improvements.

Quora is launching Poe: A New AI Platform
Quora / AI
Poe lets people ask questions, get instant answers, and have back-and-forth conversations with several AI-powered bots. It is initially available on iOS.

Join the 3rd Annual Paid Search Association Conference (Free & Online)
Paid Search Association / Events
The Third Annual Paid Search Association Conference is happening on February 22nd. Register for free now and learn from the world’s top paid media specialists.

9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)
Michelle Morgan / PPC
Here’s a list of nine common questions Michelle is asked as a PPC specialist and the typical answers she gives to them.

"My podcast has 1.5 million downloads. If I had to start over, here's what I'd do" [Thread]
Jay Clouse / Podcasting
Despite his podcast success, it has also been the hardest platform for Jay to grow. Learn what he would do to facilitate things if he was starting again.

[Giveaway]
🔋 Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners

Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.

A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build

To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...

Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.

I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring #SEOFOMO and participate now!

💪 This week's #SEOFOMO Featured Supporters
A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

Sergio Simarro, Digital Marketing Advisor, CRO Evangelist

... You rock 👏

If you want to be featured here, take a look below at the #SEOFOMO rewards program.

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

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You currently have << Test RH_TOTREF >> referrals! Check more about your referrals here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

🤖 Search Is about to Change! Don't miss it #SEOFOMO 🇺🇦

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