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SEOFOMO: The Newsletter to Keep up with SEO

πŸ‘»πŸ‘» Now-scary SEO News with #SEOFOMO [Links Fixed] πŸ‡ΊπŸ‡¦


Hello #SEOFOMOer,It's time to stop having FOMO and go through the SEO highlights from the last few days, this time with the last sections links fixed...

πŸ—ž Search Updates & News from Search Engines ​
​The latest releases, guides, and features from search engines

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​New Google Business Profile Web Search Menu Now Rolling Out​
​Barry Schwartz / Google Updates​
Google was testing an expanded menu to manage your Google Business Profile in Google Web Search, which has been now fully rolled out.
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​Google Search Console Bug Mislabeled Many Rich Results Issues As Errors When They Were Warnings​
​Barry Schwartz / Google Products Bugs​
Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from "errors" to "warnings." You may see then some of the errors being moved as warnings in the Google Search Console rich results reports.
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​Google adds online product highlights by expanding the use of β€˜Pros and cons’ structured data​
​Jon Henshaw / Google Updates​
The Schema properties used for pros and cons in Reviews – positiveNotes and negativeNotes – have been expanded for use with online products. Google requested the change to enable them to understand better the products that are sold online.
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​Does Google Ignore Hashtags in a URL? [Video]​
​#AskGooglebot / Search Q&A​
In this episode, John Mueller shares if the Googlebot ignores what's behind the hashtag or number symbol when crawling and indexing the web, and how pages with JavaScript sometimes handle these differently.

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πŸ‘ŒThis week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week

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​Zero-Clicks Study in Google Search Results​
​Marcus Tober / Search Behavior​
Semrush has conducted a search behavior analysis finding that 25.6% of searches on Desktop and 17.3% on Mobile are zero clicks.
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​How to Approach SEO Localization and SEO Website Translations​
​Adriana Stein / International SEO​
What’s better for international SEO - translation or localization? Adriana explains the differences, benefits, and how to localize content for potential audiences in new markets.
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​Crawl Efficacy: How to Level Up Crawl Optimization​
​Jes Scholz / Technical SEO​
Jes explains why you should not just look at crawl budget but crawl efficacy - the time between when a URL (re)publishes and when it's crawled by Googlebot, and how to optimize for it.
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​Mapping the Keywords to Your Website (for SEO)​
​Chris Green / Content Optimization​
If you're looking for a quick and simple way to match your most important keywords with pages on your site, this spreadsheet from Chris will help.
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​The Biggest Threat to SEO w/ AJ Kohn [Video]​
​Ross Hudgens / General SEO​
In this episode of Content & Conversation, Ross and AJ talk about the whole of SEO being greater than the sum of its parts β€” and how micromanaging every part of the SEO process should be put on the back burner when looking at SEO marketing strategies.
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​How to do a content audit as painlessly as possible​
​Julia McCoy / Content Optimization​
A content audit is the act of taking inventory of your content to understand it on two levels: How it’s working together as a whole and how each piece is working individually. Julia shares how to do it.
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​Aggregator Strategies for Integrators​
​Kevin Indig / SEO Strategy​
Kevin shares how some integrator sites have the potential to grow with aggregator strategies.
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​Structured Data Chapter of the Web Almanac 2022​
​Andrea Volpini, Allen ONeill / Technical SEO​
This is the second year that the Web Almanac has included a chapter on structured data, showing the general increase in some classes like LocalBusiness (particularly for Restaurants) or FAQ. Check it out.

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πŸ’Έ New Remote Based Digital Marketing & SEO Jobs

Are you looking for a new remote-based job? Take a look at these remote digital marketing positions

Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free! πŸ™Œ The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter

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Follow. Them. Now. πŸ‘
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Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.
​ πŸ›  Free SEO Tools of the Week Amazing SEOs & Digital Marketers who you should totally follow on Twitter ​
​Speetals Web Performance Monitoring Tool​
​Aymen Loukil ​
Freemium customer-centric Web performance monitoring tool, focused on real user metrics to help you improve what matters and save money. No setup, No config, No SQL, No hassle!
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​SEO A/B Test Analyzer​
​Koen Leemans​
A free tool by Koen to analyze and validate your SEO changes through SEO A/B testing with the Causal Impact approach.
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​JSON Crack - JSON Data Visualization Tool​
​JSON Crack​
This free tool makes it possible to visualize structured data by pasting or importing your JSON data.
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​The Typing of the RegEX​
​Chris Johnson​
Chris launched a fun game that will keep you on your toes when solving RegEx puzzles.

[Special Announcement]​
​ πŸ”‹ Practical weekly advice on working with dev & product teams - Subscribe to The SEO Sprint

The SEO Sprint has quickly become my favorite source for learning about SEO Product Management and working with development teams, crafted by Adam Gent, one of the savviest SEOs about the topic, independent SEO Product Manager, and former Product Manager DeepCrawl.
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The newsletter is focused on helping SEOs learn more about SEO product ownership and how you as an SEO can work better with development teams (and get things done).
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​Subscribe to the weekly The SEO Sprint newsletter now​
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⚑️ Non-SEO focused awesomeness ​
​Because there's so much happening that is not purely SEO related that we can learn from

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​Welcome to Hell, Elon​
​Nilay Patel / Social Networks​
"The essential truth of every social network is that the product is content moderation, and everyone hates the people who decide how content moderation works. Content moderation is what Twitter makes β€” it is the thing that defines the user experience."
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​State of AI Report 2022​
​Nathan Benaich, Ian Hogarth / Artificial Intelligence​
The State of AI Report analyses the most interesting developments in AI. They aim to trigger an informed conversation about the state of AI and its implication for the future.
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​The Digital PR Campaign Format Report​
​Luke Cope / Digital PR​
Luke shares how the most effective formats for content marketing and Digital PR do change over time. Over the past couple of years it’s been dream jobs, maps and data campaigns that have been doing a lot of the heavy lifting.
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​Turn insights into ROI with Google Analytics​
​Russell Ketchum / Google Analytics​
Google introduces new resources to help you make the switch to Google Analytics 4, improved machine learning features, actionable reporting, and new integrations.
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​Happy Path 101: A Short Guide for UX Designers​
​User Pilot / UX​
The happy path is the error-free path that users take to achieve the desired result. Check this guide out to learn more.
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[Special Announcement]​
​ πŸ”‹ Giveaway: Free Access to the Certified Online SEO Course with Chris Green for 2 Lucky Winners

If you're looking to accelerate your SEO knowledge, then this new #SEOFOMO giveaway is for you!
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Experienced SEO specialist, senior SEO consultant at Torque Partners, trainer and mentor, Chris Green, has developed with the Chartered Institute of Professional Certifications a comprehensive online SEO course, featuring:

  • Over 76 lectures, 10 Modules, and 13 hours of Search Engine Optimization learning
  • 8 Hands-on activities to apply the lessons
  • Certification for successful course completion
  • Lifetime access
  • Fully certified & accredited by CPD

The course, priced at 490 Euros, is aimed at those starting their SEO journey, this course is designed to deliver an understanding across the key areas of SEO, from how Google works, site auditing, keyword research, and some advanced technical areas.
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This course has an emphasis on using industry tools and applying the learnings so that you can cement your knowledge from each session. The culmination is creating a mindset that generates SEO success with a recognized certification when completed.
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Chris is offering free access to his certified SEO course to 2 (two) #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter!
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To participate in the giveaway and have the chance to win one of the two online course accesses, you just need to...

  1. Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
  2. Refer at least 2 people to subscribe to #SEOFOMO until November 24th, 2022 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On November 25th, 2022, I will randomly choose the 2 winners among those who are subscribed and have referred at least 2 subscribers between October 23rd and November 24th, 2022.

I'll announce the winners over here, on Twitter and will get in touch via email with instructions to follow.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

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Do you have any questions or doubts? Just let me know by replying to this email.
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Start referring #SEOFOMO and participate now!
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Also, if you don't want to wait for so long, you can register for Chris' online SEO course directly with a 10% off discount with this coupon code: 'C9023FAC'.
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Chris is also kindly offering anyone who purchases the course 1hr worth of time to help guide them through the content as/when they need it. You just need to message Chris when you've signed up with the confirmation details.
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πŸ’ͺ This week's #SEOFOMO Featured Supporters ​
​A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

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​... You rock πŸ‘β€‹
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.

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πŸ’™ Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

  • Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
  • Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
  • Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
  • Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
  • Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
  • Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

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​Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]​
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​Or share via: Twitter | WhatsApp | LinkedIn | Facebook | Email​
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals here.​
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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​ πŸ‘€ Do you have Feedback? ​
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. πŸ‘Œ
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​Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

Psssttt... You can also read #SEOFOMO in your browser. Click here.​
​
Check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.​

SEOFOMO: The Newsletter to Keep up with SEO

SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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