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Hello #SEOFOMOer,It's time to stop having FOMO and go through the SEO highlights from the last few days, this time with the last sections links fixed...
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βNew Google Business Profile Web Search Menu Now Rolling Outβ
βBarry Schwartz / Google Updatesβ
Google was testing an expanded menu to manage your Google Business Profile in Google Web Search, which has been now fully rolled out.
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βGoogle Search Console Bug Mislabeled Many Rich Results Issues As Errors When They Were Warningsβ
βBarry Schwartz / Google Products Bugsβ
Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from "errors" to "warnings." You may see then some of the errors being moved as warnings in the Google Search Console rich results reports.
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βGoogle adds online product highlights by expanding the use of βPros and consβ structured dataβ
βJon Henshaw / Google Updatesβ
The Schema properties used for pros and cons in Reviews β positiveNotes and negativeNotes β have been expanded for use with online products. Google requested the change to enable them to understand better the products that are sold online.
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βDoes Google Ignore Hashtags in a URL? [Video]β
β#AskGooglebot / Search Q&Aβ
In this episode, John Mueller shares if the Googlebot ignores what's behind the hashtag or number symbol when crawling and indexing the web, and how pages with JavaScript sometimes handle these differently.
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πThis week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week
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βZero-Clicks Study in Google Search Resultsβ
βMarcus Tober / Search Behaviorβ
Semrush has conducted a search behavior analysis finding that 25.6% of searches on Desktop and 17.3% on Mobile are zero clicks.
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βHow to Approach SEO Localization and SEO Website Translationsβ
βAdriana Stein / International SEOβ
Whatβs better for international SEO - translation or localization? Adriana explains the differences, benefits, and how to localize content for potential audiences in new markets.
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βCrawl Efficacy: How to Level Up Crawl Optimizationβ
βJes Scholz / Technical SEOβ
Jes explains why you should not just look at crawl budget but crawl efficacy - the time between when a URL (re)publishes and when it's crawled by Googlebot, and how to optimize for it.
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βMapping the Keywords to Your Website (for SEO)β
βChris Green / Content Optimizationβ
If you're looking for a quick and simple way to match your most important keywords with pages on your site, this spreadsheet from Chris will help.
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βThe Biggest Threat to SEO w/ AJ Kohn [Video]β
βRoss Hudgens / General SEOβ
In this episode of Content & Conversation, Ross and AJ talk about the whole of SEO being greater than the sum of its parts β and how micromanaging every part of the SEO process should be put on the back burner when looking at SEO marketing strategies.
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βHow to do a content audit as painlessly as possibleβ
βJulia McCoy / Content Optimizationβ
A content audit is the act of taking inventory of your content to understand it on two levels: How itβs working together as a whole and how each piece is working individually. Julia shares how to do it.
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βAggregator Strategies for Integratorsβ
βKevin Indig / SEO Strategyβ
Kevin shares how some integrator sites have the potential to grow with aggregator strategies.
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βStructured Data Chapter of the Web Almanac 2022β
βAndrea Volpini, Allen ONeill / Technical SEOβ
This is the second year that the Web Almanac has included a chapter on structured data, showing the general increase in some classes like LocalBusiness (particularly for Restaurants) or FAQ. Check it out.
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[Sponsor]β
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AlsoAsked is the only keyword research tool that simulates clicks on PAA results, giving you the best possible intent map and more questions than any other tool.
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Features:
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πΈ New Remote Based Digital Marketing & SEO Jobs
Are you looking for a new remote-based job? Take a look at these remote digital marketing positions
Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free! π The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter
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Follow. Them. Now. π
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Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.
β π Free SEO Tools of the Week Amazing SEOs & Digital Marketers who you should totally follow on Twitter β
βSpeetals Web Performance Monitoring Toolβ
βAymen Loukil β
Freemium customer-centric Web performance monitoring tool, focused on real user metrics to help you improve what matters and save money. No setup, No config, No SQL, No hassle!
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βSEO A/B Test Analyzerβ
βKoen Leemansβ
A free tool by Koen to analyze and validate your SEO changes through SEO A/B testing with the Causal Impact approach.
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βJSON Crack - JSON Data Visualization Toolβ
βJSON Crackβ
This free tool makes it possible to visualize structured data by pasting or importing your JSON data.
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βThe Typing of the RegEXβ
βChris Johnsonβ
Chris launched a fun game that will keep you on your toes when solving RegEx puzzles.
[Special Announcement]β
β π Practical weekly advice on working with dev & product teams - Subscribe to The SEO Sprint
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The SEO Sprint has quickly become my favorite source for learning about SEO Product Management and working with development teams, crafted by Adam Gent, one of the savviest SEOs about the topic, independent SEO Product Manager, and former Product Manager DeepCrawl.
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The newsletter is focused on helping SEOs learn more about SEO product ownership and how you as an SEO can work better with development teams (and get things done).
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βSubscribe to the weekly The SEO Sprint newsletter nowβ
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β‘οΈ Non-SEO focused awesomeness β
βBecause there's so much happening that is not purely SEO related that we can learn from
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βWelcome to Hell, Elonβ
βNilay Patel / Social Networksβ
"The essential truth of every social network is that the product is content moderation, and everyone hates the people who decide how content moderation works. Content moderation is what Twitter makes β it is the thing that defines the user experience."
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βState of AI Report 2022β
βNathan Benaich, Ian Hogarth / Artificial Intelligenceβ
The State of AI Report analyses the most interesting developments in AI. They aim to trigger an informed conversation about the state of AI and its implication for the future.
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βThe Digital PR Campaign Format Reportβ
βLuke Cope / Digital PRβ
Luke shares how the most effective formats for content marketing and Digital PR do change over time. Over the past couple of years itβs been dream jobs, maps and data campaigns that have been doing a lot of the heavy lifting.
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βTurn insights into ROI with Google Analyticsβ
βRussell Ketchum / Google Analyticsβ
Google introduces new resources to help you make the switch to Google Analytics 4, improved machine learning features, actionable reporting, and new integrations.
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βHappy Path 101: A Short Guide for UX Designersβ
βUser Pilot / UXβ
The happy path is the error-free path that users take to achieve the desired result. Check this guide out to learn more.
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[Special Announcement]β
β π Giveaway: Free Access to the Certified Online SEO Course with Chris Green for 2 Lucky Winners
If you're looking to accelerate your SEO knowledge, then this new #SEOFOMO giveaway is for you!
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Experienced SEO specialist, senior SEO consultant at Torque Partners, trainer and mentor, Chris Green, has developed with the Chartered Institute of Professional Certifications a comprehensive online SEO course, featuring:
The course, priced at 490 Euros, is aimed at those starting their SEO journey, this course is designed to deliver an understanding across the key areas of SEO, from how Google works, site auditing, keyword research, and some advanced technical areas.
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This course has an emphasis on using industry tools and applying the learnings so that you can cement your knowledge from each session. The culmination is creating a mindset that generates SEO success with a recognized certification when completed.
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Chris is offering free access to his certified SEO course to 2 (two) #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter!
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To participate in the giveaway and have the chance to win one of the two online course accesses, you just need to...
On November 25th, 2022, I will randomly choose the 2 winners among those who are subscribed and have referred at least 2 subscribers between October 23rd and November 24th, 2022.
I'll announce the winners over here, on Twitter and will get in touch via email with instructions to follow.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.
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Do you have any questions or doubts? Just let me know by replying to this email.
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Start referring #SEOFOMO and participate now!
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Also, if you don't want to wait for so long, you can register for Chris' online SEO course directly with a 10% off discount with this coupon code: 'C9023FAC'.
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Chris is also kindly offering anyone who purchases the course 1hr worth of time to help guide them through the content as/when they need it. You just need to message Chris when you've signed up with the confirmation details.
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πͺ This week's #SEOFOMO Featured Supporters β
βA huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers
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β... You rock πβ
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.
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π Refer #SEOFOMO to your Friends & Win Rewards
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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
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βHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]β
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βOr share via: Twitter | WhatsApp | LinkedIn | Facebook | Emailβ
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals here.β
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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β π Do you have Feedback? β
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. π
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βAleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website
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Psssttt... You can also read #SEOFOMO in your browser. Click here.β
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Check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.β
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!