💥 New Google + SEO News with SEOFOMO

Published over 1 year ago • 9 min read

The May 28, 2023 edition of SEOFOMO is here
[If you want to read SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Google: We’re starting to open up access to new generative AI capabilities in Search. Here are three ways to try it out
Google / Google Search Releases
Google has started to open up access to Search Labs. If you’ve already signed up for the waitlist, you’ll be notified by email when you can start testing Labs experiments, like SGE (Search Generative Experience).

Site Names Are Now Supported For Subdomains On Mobile Devices
Barry Schwartz / Google Search Updates
Google now supports the site names feature on subdomains on mobile devices. Site names are still not supported on the subdirectory level though.

Bing at Microsoft Build 2023: Continuing the Transformation of Search, including the integration into ChatGPT
Microsoft Bing Blogs / Bing Product Updates
"ChatGPT will now have a world-class search engine built-in to provide timelier and more up-to-date answers with access from the web."

Search Console for News Site [Video]
Google Search Central / SEO Guidelines
Do you own or manage a news website? Search Console can help you understand if your content can properly be crawled, indexed, and served on Google Search, Discover, and News. Daniel Waisberg and Cherry Prommawin share how to use the data and tools available on Google.

Google Topic Authority: An SEO Ranking System For News Sites
Matt G. Southern / Google Search Insights
Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting.

Google: Merchant Center Next to replace Merchant Center
Greg Finn / Google Product Updates
Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next, at Google Marketing Live 2023. By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website.

Google has done its last mobile-first indexing switch on May 22nd, a six-year process
Barry Schwartz / Google Search Updates
Any site not yet moved over will remain on desktop-indexing going forward.

Google Search of Today Won’t Exist in 10 Years, Says DeepMind Co-founder
Danny Goodwin / Search Trends
Mustafa Suleyman, cofounder of DeepMind, says, “There’s going to be a transition. But these kind of succinct, dynamic, personalized, interactive moments are clearly the future in my opinion.”

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Everyone and their mom is talking about AI these days.

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👌This week's SEO Awesomeness

Reactions After Testing Google's New Search Generative Experience:

A New Version of LearningSEO.io & The Free Learning SEO Accelerator Announcement
Yours Truly / General SEO
The LearningSEO.io roadmap has not only gone through a redesign. A new initiative called the Free Learning SEO Accelerator has been now also launched, featuring many of the most experienced SEOs in our industry to clarify the top doubts and questions about each of the core topics of the Roadmap in Q&As calls with a diverse group of 10 new SEOs for free. Apply now!

40-Step SEO Migration Checklist
Olga Zarr / Technical SEO
Olga's comprehensive website migration checklist will guide you through the entire process, from pre-migration planning to post-migration monitoring. Check it out.

How You Can Track Organic Search Traffic in GA4 - Complete Guide
Himanshu Sharma / SEO Monitoring
Himanshu goes through a comprehensive step-by-step guide to create reports that allow you to monitor your organic search traffic overall, landing pages, devices, conversions, funnel and more.

Top 15 Freelance SEO Copywriters & Content Writers to Hire in 2023
Chima Mmeje / Content Optimization
Looking to hire a freelance SEO copywriter or content writer? Start with these amazing folks.

Linktree SEO Case Study: The Rise, Fall, & Future
Chris Haines / SEO Case Study
Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out.

The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday [Video]
Yours Truly / General SEO
In this episode, I discuss how to develop an SEO low-hanging fruit analysis in parallel with the usual SEO process audit to start implementation immediately, and achieve results faster.

The State Of Generative AI [Report]
MarketMuse, iPullRank / Search Trends
How are marketing specialists implementing generative AI tools and workflows in their organizations? Find out in this survey of 100+ marketers developed by MarketMuse & iPullRank.

Seven New No-Cost Generative AI Training Courses To Advance Your Cloud Career
Google Cloud / AI
A new set of generative AI training content has been made available by Google Cloud at no cost. Take a look.

BrightonSEO is coming to the US in 2023
BrightonSEO / SEO Events
Sign up here to be the first to hear where and when.

🔗 Top Link Building News & Resources of the Week

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Event Link Building: A Beginner’s Guide
Jenny Abouobaia
When it comes to acquiring high-quality backlinks, SEOs are always looking for new and innovative ways to land killer links that their competitors can’t easily replicate. Event link building is a unique way to do exactly that.

Mastering the Art of Link Building Outreach: A Big Fat Guide
Harry Stuart
Outreach is likely one of the hardest tasks when building links. Follow these guidelines to maximize chances of success.

Effective Link Building Strategies for 2023: Understanding the Significance of Links in Modern SEO
Felix Rose-Collins
Learn how vital links are to modern SEO and how to get started with a high quality link building campaign.

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[Sponsor]
⚡ How to Build 40 links in one month with Digital PR for a Nutrition Website

Fery from Search Intelligence shares how they built 40 links in just one month with Digital PR for a fitness nutrition client in bulk, getting links from Healthline (DR 92), Daily Mail (DR 91), Huffington Post (DR 89), and about 40 more news publications by leveraging:

Newsjacking: When something happened in the news, they reacted and provided extra value to journalists to support their articles. For example, after Chris Martin, the Coldplay frontman admitted to eating just one meal a day, they quickly jumped in and shared their client’s opinion on his diet.
Expert Commentary: They used our client’s expertise to share knowledge about nutrition and fitness. They talked about: Early morning workout vs evening workouts, what you should be eating in the morning, London Marathon nutrition tips.
And more!

Read all about it here.

💸 Latest SEO Jobs

See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tools

SEO A/B Page Splitter
Koen Leemans, OrangeValley
Create two statistically similar URLs groups for SEO A/B testing and for visualizing and comparing the performance of the two groups.

Schema template for YMYL articles: Boost the EEAT of your informational content using semantic SEO
Daniel K Cheung
This JSON-LD template can be used on any informational webpage on any website.

🙌 The SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs that are part of the Learning SEO Free Accelerator experienced professionals who will share their knowledge through Q&As:

Mark Williams-Cook (Twitter, LinkedIn), Director at Candour, Founder of AlsoAsked.com
Jo Turnbull (Twitter, LinkedIn), Freelance Online Marketing Consultant and Organiser of Search London
Crystal Carter (Twitter, LinkedIn), Head of SEO Communications at Wix
Geoff Kennedy (Twitter, LinkedIn), SEO & Digital Marketing Consultant
Bibi Raven (Twitter, LinkedIn), Link Builder and Founder at bibibuzz.com

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

[Giveaway]
⚡ SEOFOMO Giveaway: Win an Affiliate World Europe Ticket

If you're looking to learn more about affiliate marketing and connect with some of the best affiliate marketers specialists, digital marketers and SEOs from all over the world, then this new #SEOFOMO giveaway* is for you: Win a ticket to attend to the next edition of Affiliate World Europe, to be held in Barcelona on July 12-13, 2023 where I'll be speaking.

How can you participate to win the free ticket to attend Affiliate World Europe? You just need to...

Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to SEOFOMO from today until June 9, 2023 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided, and that will be used to keep track of the subscribers you send.

On June 10 2023, I will randomly choose 1 winner among those who are subscribed and have referred at least 2 subscribers between May 21st and June 9, 2023.

I'll announce the winner over here, Twitter, LinkedIn and will get in touch via email with instructions to follow.

You can keep track and see how many subscribers you've referred to SEOFOMO overall at the bottom of the newsletter, where the number is added and a link is included to your referrer page (go to the "Refer SEOFOMO to your Friends & Win Rewards" section)! Make sure you refer (and the number increase in) at least 2 more subscribers between May 21st and June 9, 2023.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

* Note: this giveaway only includes the ticket to attend to Affiliate World Europe in Barcelona 2023, and doesn't include other related costs, such as flight, accommodation, etc. that should be covered by the winner.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring SEOFOMO participate now!

💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,200 subscribers after 14 editions!

Check MarketingFOMO now

💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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SEOFOMO: The Newsletter to Keep up with SEO

💥 New Google + SEO News with SEOFOMO

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SEOFOMO: The Newsletter to Keep up with SEO