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๐ May SEO News Be With you with Today's #SEOFOMO [May 4, 2025]
Published 20 days agoย โขย 9 min read
May 4, 2025 โSubscribe and join +37.4K SEOs and Marketers
๐ฅ โThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
โGoogle Clarifies Googlebot-News Crawler Documentationโ โRoger Montti / Google Search Guidelinesโ โGoogle updated the Googlebot-News documentation to remove a claim that mistakenly misrepresented its effect on the Google News tab.
โApp deep links: connecting your website and appโ โJohn Mueller / Google Search Updatesโ โJohn reviews the current state of app deep linksโwhat they are, the benefits of using them, and how to implement them effectively in this guide.
โLaunching Search Central Live Deep Dive [Podcast]โ โโโGoogle Search Central / Search off the Recordโ โMartin Splitt, Cherry, and Gary Illyes discuss the expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, and how community feedback helped shape the new format.
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โMeta launches stand-alone AI app to take on ChatGPT โSamantha Subin / AI Search Trendsโ โMeta is launching a stand-alone artificial intelligence app and taking on ChatGPT maker OpenAI as the AI race intensifies.
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โSemantic SEO: The Advanced Skill Most SEOs Pretend to Understand โDespina Gavoyannis / General SEOโ โDespina goes through what โsemanticโ means, how it applies to search engines and LLMs, and how specialists actually do semantic SEO and get meaningful results for clients.
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โ11 Lessons Learned From Auditing Over 500 Websites โOlga Zarr / General SEOโ โAfter auditing hundreds of websites, Olga found that the most frequent or significant problems are not complex technical SEO issues. Read on and learn what truly works.
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โThe State of Ecommerce SEO in 2025: How to Win in Todayโs Product SERPsโ โAleyda Solis / Ecommerce SEOโ โHow have organic search results and SERP features inclusions changed in product SERPs in the last year? How are these organic search results and SERP features inclusions and shifts impacting click behavior? I go through these and provide actionable advice with resources to continue winning in this guide.
โHeroes Not Villains - Modern SEO in the Generative IR Era [Presentation]โ โDawn Anderson / General SEOโ โDoes the information retrieval industryโs outdated, siloed, and biased misperception of modern SEO have the potential to hurt their industry and search overall? Dawn goes through the reality that modern SEOs are heroes, not villains.
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โNew Study: The 130 Day Indexing Rule โAdam Gent / Technical SEOโ โAt Indexing Insight they track "Days Since Last Crawl" for every URL they monitor for over 1M pages, and decided to run their own study to see if there is any truth to 130 day indexing rule. Take a look at the results here.
โHow to Write Great Content for Search (that delivers) โHarry Clarkson-Bennett / Content Optimizationโ โIt's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan. Harry goes through how to create content that resonates.
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โHow to Combine Email Marketing and SEO for Full-Circle Growth โBengu Sarica Dincer / General SEO โ โSEO brings people in, and email keeps them coming back. So if youโre only using email to distribute blog posts, youโre leaving serious growth on the table. Learn how to integrate both in this guide by Bengu.
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โConsumer Search Behavior: Where Are Your Customers? โSammy Paget / Local SEOโ โThis consumer research report analyzes search behavior to understand how consumers approach local search and business discovery. โ40% of consumers are โactivelyโ using generative AI within searchโ.
โAI Overviews don't cite who you think they doโ โPhilip Petrescu โDid you know that 52% of Google's AI Overviews citations don't even appear in the top 50 search results? Even more interesting? 29% of all citations point back to Google itself. Philip share AIO's insights with actionable optimization advice.
โThe future of AI is HR, not ITโ โJono Alderson / Search Trendsโ โIf we want to stay relevant in an agent-driven future, we need to stop thinking like coders and start thinking like counselors. Jono goes through it.
โSERP Similarity Checkerโ โSEO Growth Notesโ โInstantly compare Google search results for two keywords, see percentage of common URLs, and visualize overlap with an easy-to-read Venn diagram.
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โPractical Web Accessibility Ally GPTโ โMontserrat Canoโ โReview content, simplify language, create checklists, brief teams and advocate accessibility. Ideal for briefs, project documentation, content checks, CTAs and learning best practices. โ
โSEonthebeach 25 โIKAUE / Grao, Spain / +โฌ195 / June 6 - 7, 2025โ โThe 12th edition of SOB is here! Join Aleyda Solis, Sam Torres, Tom Winter, and more for the latest in SEO, data, AI, and strategies that will blow your mind.
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โSearch Central Live Deep Dive Asia Pacific 2025โ โGoogle Search Central / Bangkok, Thailand / Free / July 23 - 25, 2025โ โโGoogle Search Central Live is going to Bangkok for the first time on July 23-25. Registration will be open until June 28, and confirmations will be sent on July 2.
โGoogle AdSense To Show Ads In AI Chatbots โBarry Schwartzโ โGoogle AdSense has been testing, serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses.
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โYouTube Keyword Research 2.0 [Presentation]โ โPhil Nottingham โ โMost YouTube keyword research is brokenโtrying to force Google SEO methods onto a completely different platform. Phil introduces a smarter, data-backed way to identify video topics that actually generate views.
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โPinterest is finally doing something about its AI infestationโ โJess Weatherbedโ โPinterest is launching new features that will label images that are detected to be made or edited using generative AI, and allow users to see fewer of them.
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โLinkedIn Takes First Steps Towards Creator Monetization With โBrandLinkโ โAndrew Hutchinsonโ โWith video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content with an expansion of its Wire program, which itโs now renaming as โBrandLinkโ.
Today SEOFOMOer Open for Work is Ben Steele, Content Goblin. Ben helps experts cut through noise and refine their signal. He creates ambitious, expert-led content strategies that inspire long-term audience trust. Heโs an editorial powerhouse with 8 years of experience on SEO agency and publisher teams.
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In his first year leading ebooks at Search Engine Journal, Ben doubled average downloads in half the average promotion time. He worked cross-functionally to create impactful content strategies, execute ebooks, foster loyal subscribers, and generate leads for clients.
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Ben is a specialist in B2B and SaaS strategy, and highly skilled with SEO on the content side. He builds trust in all directions; with team members, audiences, and subject matter experts.
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Heโs looking for editorial and content strategy roles (editor, editorial lead, content marketing specialist or manager, content or SEO strategist, writer or copywriter) on collaborative teams that make really cool things; US remote, or Hybrid in Idaho, Washington, or Oregon.
Jo Turnbull is Senior Influencer and Communications Marketing Manager at Semrush, organizer of Search London and Search Barcelona, co-host of SEO Office Hours, search awards judge, mentor and frequent conference speaker.
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An international search and growth marketer with +20 years experience in sales and marketing, she won the Search Marketer of the Year 2024 in the Search Engine Land Awards and speaks English, Spanish and French.
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She was previously founder of Turn Global, senior SEO Strategist at Keyphraseology, Growth Marketer at Authoritas, Editor at State of Digital, and Senior Account Manager at Searchmetrics, and has shared her expertise speaking at SEO events like BrightonSEO, and contributing in digital marketing publications like Search Engine Journal with guides like "How To Get Buy-In From Stakeholders Using Overlooked Soft Skills" or "How To Get A Job In Digital Marketing In 2025".
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Learn more about Jo and follow her on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisโ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers โFollow me on โXโ / Bluesky / โYouTubeโ / โLinkedInโ / โWebsiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!