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π May SEO News Be With you with Today's #SEOFOMO [May 4, 2025]
Published 6 days agoΒ β’Β 9 min read
May 4, 2025 βSubscribe and join +37.4K SEOs and Marketers
π₯ βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
βGoogle Clarifies Googlebot-News Crawler Documentationβ βRoger Montti / Google Search Guidelinesβ βGoogle updated the Googlebot-News documentation to remove a claim that mistakenly misrepresented its effect on the Google News tab.
βApp deep links: connecting your website and appβ βJohn Mueller / Google Search Updatesβ βJohn reviews the current state of app deep linksβwhat they are, the benefits of using them, and how to implement them effectively in this guide.
βLaunching Search Central Live Deep Dive [Podcast]β βββGoogle Search Central / Search off the Recordβ βMartin Splitt, Cherry, and Gary Illyes discuss the expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, and how community feedback helped shape the new format.
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βMeta launches stand-alone AI app to take on ChatGPT βSamantha Subin / AI Search Trendsβ βMeta is launching a stand-alone artificial intelligence app and taking on ChatGPT maker OpenAI as the AI race intensifies.
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βSemantic SEO: The Advanced Skill Most SEOs Pretend to Understand βDespina Gavoyannis / General SEOβ βDespina goes through what βsemanticβ means, how it applies to search engines and LLMs, and how specialists actually do semantic SEO and get meaningful results for clients.
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β11 Lessons Learned From Auditing Over 500 Websites βOlga Zarr / General SEOβ βAfter auditing hundreds of websites, Olga found that the most frequent or significant problems are not complex technical SEO issues. Read on and learn what truly works.
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βThe State of Ecommerce SEO in 2025: How to Win in Todayβs Product SERPsβ βAleyda Solis / Ecommerce SEOβ βHow have organic search results and SERP features inclusions changed in product SERPs in the last year? How are these organic search results and SERP features inclusions and shifts impacting click behavior? I go through these and provide actionable advice with resources to continue winning in this guide.
βHeroes Not Villains - Modern SEO in the Generative IR Era [Presentation]β βDawn Anderson / General SEOβ βDoes the information retrieval industryβs outdated, siloed, and biased misperception of modern SEO have the potential to hurt their industry and search overall? Dawn goes through the reality that modern SEOs are heroes, not villains.
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βNew Study: The 130 Day Indexing Rule βAdam Gent / Technical SEOβ βAt Indexing Insight they track "Days Since Last Crawl" for every URL they monitor for over 1M pages, and decided to run their own study to see if there is any truth to 130 day indexing rule. Take a look at the results here.
βHow to Write Great Content for Search (that delivers) βHarry Clarkson-Bennett / Content Optimizationβ βIt's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan. Harry goes through how to create content that resonates.
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βHow to Combine Email Marketing and SEO for Full-Circle Growth βBengu Sarica Dincer / General SEO β βSEO brings people in, and email keeps them coming back. So if youβre only using email to distribute blog posts, youβre leaving serious growth on the table. Learn how to integrate both in this guide by Bengu.
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βConsumer Search Behavior: Where Are Your Customers? βSammy Paget / Local SEOβ βThis consumer research report analyzes search behavior to understand how consumers approach local search and business discovery. β40% of consumers are βactivelyβ using generative AI within searchβ.
βAI Overviews don't cite who you think they doβ βPhilip Petrescu βDid you know that 52% of Google's AI Overviews citations don't even appear in the top 50 search results? Even more interesting? 29% of all citations point back to Google itself. Philip share AIO's insights with actionable optimization advice.
βThe future of AI is HR, not ITβ βJono Alderson / Search Trendsβ βIf we want to stay relevant in an agent-driven future, we need to stop thinking like coders and start thinking like counselors. Jono goes through it.
βSERP Similarity Checkerβ βSEO Growth Notesβ βInstantly compare Google search results for two keywords, see percentage of common URLs, and visualize overlap with an easy-to-read Venn diagram.
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βPractical Web Accessibility Ally GPTβ βMontserrat Canoβ βReview content, simplify language, create checklists, brief teams and advocate accessibility. Ideal for briefs, project documentation, content checks, CTAs and learning best practices. β
βSEonthebeach 25 βIKAUE / Grao, Spain / +β¬195 / June 6 - 7, 2025β βThe 12th edition of SOB is here! Join Aleyda Solis, Sam Torres, Tom Winter, and more for the latest in SEO, data, AI, and strategies that will blow your mind.
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βSearch Central Live Deep Dive Asia Pacific 2025β βGoogle Search Central / Bangkok, Thailand / Free / July 23 - 25, 2025β ββGoogle Search Central Live is going to Bangkok for the first time on July 23-25. Registration will be open until June 28, and confirmations will be sent on July 2.
βGoogle AdSense To Show Ads In AI Chatbots βBarry Schwartzβ βGoogle AdSense has been testing, serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses.
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βYouTube Keyword Research 2.0 [Presentation]β βPhil Nottingham β βMost YouTube keyword research is brokenβtrying to force Google SEO methods onto a completely different platform. Phil introduces a smarter, data-backed way to identify video topics that actually generate views.
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βPinterest is finally doing something about its AI infestationβ βJess Weatherbedβ βPinterest is launching new features that will label images that are detected to be made or edited using generative AI, and allow users to see fewer of them.
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βLinkedIn Takes First Steps Towards Creator Monetization With βBrandLinkβ βAndrew Hutchinsonβ βWith video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content with an expansion of its Wire program, which itβs now renaming as βBrandLinkβ.
Today SEOFOMOer Open for Work is Ben Steele, Content Goblin. Ben helps experts cut through noise and refine their signal. He creates ambitious, expert-led content strategies that inspire long-term audience trust. Heβs an editorial powerhouse with 8 years of experience on SEO agency and publisher teams.
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In his first year leading ebooks at Search Engine Journal, Ben doubled average downloads in half the average promotion time. He worked cross-functionally to create impactful content strategies, execute ebooks, foster loyal subscribers, and generate leads for clients.
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Ben is a specialist in B2B and SaaS strategy, and highly skilled with SEO on the content side. He builds trust in all directions; with team members, audiences, and subject matter experts.
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Heβs looking for editorial and content strategy roles (editor, editorial lead, content marketing specialist or manager, content or SEO strategist, writer or copywriter) on collaborative teams that make really cool things; US remote, or Hybrid in Idaho, Washington, or Oregon.
Jo Turnbull is Senior Influencer and Communications Marketing Manager at Semrush, organizer of Search London and Search Barcelona, co-host of SEO Office Hours, search awards judge, mentor and frequent conference speaker.
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An international search and growth marketer with +20 years experience in sales and marketing, she won the Search Marketer of the Year 2024 in the Search Engine Land Awards and speaks English, Spanish and French.
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She was previously founder of Turn Global, senior SEO Strategist at Keyphraseology, Growth Marketer at Authoritas, Editor at State of Digital, and Senior Account Manager at Searchmetrics, and has shared her expertise speaking at SEO events like BrightonSEO, and contributing in digital marketing publications like Search Engine Journal with guides like "How To Get Buy-In From Stakeholders Using Overlooked Soft Skills" or "How To Get A Job In Digital Marketing In 2025".
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Learn more about Jo and follow her on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!