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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

๐ŸŽ™๏ธ Learn all the SEO News with #SEOFOMO

Published 12 months agoย โ€ขย 9 min read

The March 12, 2023 edition of #SEOFOMO is here
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[If you want to read #SEOFOMO on the Web click here]โ€‹

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๐Ÿ—ž๏ธ Search Updates & News from Search Engines

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โ€‹Google February 2023 product reviews update is finished rolling outโ€‹
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Barry Schwartz / Google Search Updates
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Google has confirmed that the February 2023 product reviews update is now finished rolling out. The update was announced on February 21, 2023, and has officially completed rolling out over a 14-day period.

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โ€‹Explore The World's Searches With The New Google Trendsโ€‹
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Rachel Hespell / Google Product Updatesโ€‹
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โ€œYou can now explore real-time trends right on the home page. These are updated every hour and are accompanied by links to relevant news articles, so you can learn more about a trending topic.โ€

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โ€‹Google rolled out new site names, favicon and sponsored label on desktop searchโ€‹
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Barry Schwartz / Google Updatesโ€‹
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Google has rolled out the new site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October.

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โ€‹English Google SEO Office-hours from March 2023 [Transcript]โ€‹
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Google Search Central / Google Q&Aโ€‹
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Take a look at the transcript of the March 2023 edition of the Google SEO Office Hours compiled by the Google Search Relations team are around crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, and more.

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โ€‹Let's go, it's Google I/O on May 10, 2023โ€‹
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Google I/O / Google Eventsโ€‹
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The next Google I/O event has been announced! Register to watch the to be livestreamed keynotes and get customized content recommendations with a Google developer profile.

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โ€‹Microsoft Bing hits 100 million active users in bid to grab share from Googleโ€‹
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Tom Warren / Search Trendsโ€‹
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The new Bing Chat feature has put Microsoftโ€™s search engine in the spotlight recently and pushed usage to an important new milestone.

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[Main Sponsor]โ€‹
โšก SERPโ€™s Up: An SEO podcast by Wix

Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix. โ€‹
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Each week youโ€™ll get an in-depth, unconventional take on SEOโ€”from hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. Itโ€™s a 360ยฐ twist of SEO learning for all. โ€‹ โ€‹

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โ€‹Listen nowโ€‹
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๐Ÿ‘ŒThis week's SEO Awesomeness

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โ€‹How to Set Up Bulk Data Export in Google Search Console [Video]โ€‹
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seoClarity / SEO Monitoringโ€‹
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You can now download all your Google Search Console Data in bulk via Google Cloud Services for free, but the setup is a bit complex. This step-by-step video shows you everything you need to know to get GSC Bulk Data Export set up so you can have your Search Console data to process any way you want.

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โ€‹How 16 Companies are Dominating the Worldโ€™s Google Search Results (2023 Edition)โ€‹
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Glen Allsopp / Search Trendsโ€‹
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Learn how the seemingly diverse list of websites in Google search results are often owned by just a few brands, and what you can learn from those brands in question.

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โ€‹Site Architecture Optimisation for Seasonality [Presentation]โ€‹
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Areej AbuAli / Ecommerce SEOโ€‹
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Capturing search traffic off the back of seasonality is essential for e-commerce websites. Learn how Areej optimizes site architecture to tap into seasonal demand opportunities.

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โ€‹The Role of E-E-A-T in Ecommerce [Presentation]โ€‹
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Lily Ray / Ecommerce SEO โ€‹
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Understanding how to apply E-E-A-T to an ecommerce SEO strategy can significantly increase its visibility, user experience, and revenue. Learn how in this presentation by Lily, going through examples of several ecommerce retailers leveraging an expert-focused content strategy.

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โ€‹Growing your productsโ€™ organic search features visibility & traffic [Presentation]โ€‹
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Yours Truly / Ecommerce SEO โ€‹
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Learn why growing your products organic search features inclusion is critical for online stores now to maximize visibility and traffic; and how to do it through the whole customer search journey with an updated content strategy.

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โ€‹How to Make Better SEO Reports for the C-suiteโ€‹
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Maria White / SEO Reportingโ€‹
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Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Maria shares all what you need to know here.

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โ€‹The Fundamentals of Crawling for SEO โ€“ Whiteboard Friday [Video]โ€‹
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Jes Scholz / Technical SEO โ€‹
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Jes digs into the foundations of search engine crawling, showing why no indexing issues doesnโ€™t necessarily mean no issues at all, and how โ€” when it comes to crawling โ€” quality is more important than quantity.

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โ€‹Diving for Pearls: A Guide to Long Tail Keywords - Next Levelโ€‹
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Jo Cameron / Keyword Researchโ€‹
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Jo takes us through the bronze, silver, and gold levels of finding, assessing, and targeting long tail keywords so you can start getting visitors to your site that are primed and ready to convert.

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โ€‹How Can You Spy On A Competitor's Content Strategy? [Thread]โ€‹
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Antoine Eripret / Content Optimizationโ€‹
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Your content strategy shouldn't be a simple copy of what others are doing, but it's always a good idea to know what they are up to. Antoine shares how with a real example.

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โ€‹Data Storytelling [Thread]โ€‹
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Lazarina Stoy / SEO Reportingโ€‹
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Larazina does a recap of her fantastic data storytelling WTSFest presentation including also many resources (and a video) going through the topic.

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โ€‹Measuring Your Content Marketing ROI: KPIs To Watch Forโ€‹
Gabriella Sannino / Content Optimization
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Measuring your content marketing ROI is essential. In this article, Gabriella takes a look at some key performance indicators you should be monitoring to measure the ROI of your content marketing efforts in more than sales.โ€‹
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โ€‹Lessons From 10 Women Leaders To Inspire Your Professional Journeyโ€‹
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Svetlana Shchehel / SEO Careerโ€‹
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Discover how to build leadership skills, overcome obstacles on your professional journey, and build success and resilience in your work life with these tips and advice from inspiring women leaders.

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โ€‹Three Frogsโ€™ Experience of Women in Tech SEO Fest โ€˜23โ€‹
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Steph Hugman, Ellie Brett & Laura Pisanello / SEO Eventsโ€‹
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The annual Women in Tech SEO Festival took place on Friday 3rd March 2023, just ahead of International Womenโ€™s Day. Steph, Ellie and Laura share what they learned in this article.

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โ€‹Ultimate SEO Freelancer Guide - The Realityโ€‹
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Mark A Preston / SEO Careerโ€‹
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Mark has published a useful guide including both the good and the bad of being an SEO freelancer, from the skills needed, to isolation challenges, budgeting and selling. Take a look!

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[Sponsor]โ€‹
โšก How a reactive and expert commentary PR campaign for an online passport photo business generated 10+ backlinks from massive DR 90 news websites

Fery shares how the Search Intelligence team generated 10+ backlinks from massive DR 90 news websites like The Sun, Belfast Live, Wales Online, and more.

They developed a reactive and expert commentary PR for an online passport photo client for which they wanted to leverage the travel disruptions that happened last year in the UK to build links to their website:

  • They first noticed that searches for โ€œfast track passport appointmentsโ€ exploded 600% on Google and searches for โ€œpassport delaysโ€ had also increased by 500% in the last 90 days. They put the above insights into a nice email.
  • Alongside the Google Trends data from above, they also added some great expert commentary on behalf of their client, about how to prevent your application from being rejected.
  • For example, did you know that showing your teeth and fake tan, alongside facial piercings are some of the most common reasons for passport application rejections? Now you do.

โ€‹Read the full case study hereโ€‹

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๐Ÿ’ธ New Digital Marketing & SEO Jobs

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See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

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๐Ÿ›  Free SEO Tool of the Week

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โ€‹SERP Snippet Preview Toolโ€‹
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Sam Underwoodโ€‹
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A handy free tool to preview how a page snippet will look in search results along with the relevant rich results in both desktop and mobile.

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๐Ÿ™Œ The #SEOFOMO's SEOs & Digital Marketers to Followโ€‹
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โ€‹Let's follow these amazing Web analysts to learn more about GA4 for SEO:

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Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over
Twitter or LinkedIn.

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[Sponsor]โ€‹
โšก Do you want to increase the visibility of your products using merchant feed?

This is the solution for you if you have a Merchant Feed and want to sell your products on Google! WordLift has developed a Builder that allows you to create your Product Knowledge Graph by importing products directly from your Merchant Feed.
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You can get rich snippets and free listings on Google Shopping with just a few clicks by enriching your product with structured data. The builder can be used with all e-commerce platforms (Shopify, BigCommerce, Magento, etc.).

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โ€‹Discover Moreโ€‹

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๐Ÿ’ก Non-SEO, Digital Marketing News, Guides & Tools

If you like #SEOFOMO and youโ€™re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.

โ€‹#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +600 subscribers after 4 editions!

โ€‹Check #MarketingFOMO nowโ€‹

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๐Ÿ”‹ Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners

โ€‹Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.

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A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build.
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To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...

  1. Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
  2. Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.

I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

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Do you have any questions or doubts? Just let me know by replying to this email.
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Start referring #SEOFOMO and participate now!

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๐Ÿ’™ Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

  • Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
  • Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
  • Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
  • Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
  • Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
  • Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

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โ€‹Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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โ€‹Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email โ€‹
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

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๐Ÿ‘€ Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solisโ€‹
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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