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🔥 ​Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. Edge Images WordPress Plugin [9 Votes]​
​Jono Alderson / SEO Tools / Submitted by Aleyda Solis ​
​Edge Images automatically uses your edge transformation service (e.g., Cloudflare, Accelerated Domains, Imgix, etc.) to apply performance optimizations to <img> markup.

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​No 2. The Pareto Principle of SEO [7 Votes]
​Pat Ahern / General SEO / Submitted by Preeti Gupta​
​Pat goes through the Pareto principle applied to SEO, maps out its main focus areas, and explains which actions to prioritize for each area.

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​No 3. Broken Google Maps Business Profile Listings [5 Votes]
​Barry Schwartz / Local SEO / Submitted by Jean-Sébastien Girard​
​There were a number of reports of Google Business Profile listings in Google Maps being broken. Google seems to be showing half of the listing, with flickering maps portions, missing business names, blue maps and more issues.

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​Top SEOFOMO News Contributors of the week​

Thanks to the SEOFOMOers who have engaged the most this week in the SEOFOMO News, with the highest number of upvotes:

• ​Preeti Gupta (45 Upvotes)
• ​Jean-Sébastien Girard (16 Upvotes)
• ​Gianluca Fiorelli (10 Upvotes)

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The most upvoted stories as well as top rated SEOFOMOers can expect 🔥 SEO rewards at the end of this year, start submitting and engaging now!

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🗞️ Search Updates and News from Search Engines

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​Google Search Console Adds Hourly Data Export To 24-Hour View​
​Matt G. Southern / Google Product Updates​
​Google Search Console adds hourly export to 24-hour view, offering faster, actionable performance insights with reduced data delays.

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​Google: Using Generative AI To Create Content For Links Against Spam Policies​
​Barry Schwartz / Google Search Q&A​
​John Mueller said that using generative AI to create blog posts and content for the purpose of getting backlinks is "almost certainly against Google's spam policies."

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​Google: Core Updates Do Not Impact Site Name Changes​
​Barry Schwartz / Google Search Q&A​
​Google said that core updates should have no impact on a site name in the Google Search results being updated or changed. When asked, John Mueller wrote, "That shouldn't be related to a core update".

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​Google Clarifies 404 & Redirect Validation In Search Console​
​Matt G. Southern / Google Search Q&A​
​John Mueller explains how Search Console handles 404s, redirects, and site migration issues during reprocessing.

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​Blank Screenshot In Google Search Console URL Inspection Tool May Be Fine​
​Barry Schwartz / Google Search Q&A​
​If you see a blank screenshot when you run the URL inspection tool in GSC, it might not be an issue, Gary Illyes said. He added, "Rendering sometimes fails /shrug" and as long as it is in the HTML, you are fine. But he added, that if the rendering consistently fails, there may be an issue.

• Related: Google Search Console Validate Fix Does Not Expedite Fixes by Barry Schwartz​

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​Google On Losing Lots Of Links Fast: SEOs Often Overestimate Links​
​Barry Schwartz / Google Search Q&A​
​What happens when you lose a lot of links really quickly, how might that impact your Google search rankings and SEO performance? John Mueller responded, "SEOs often overestimate links".

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​Microsoft is using Bing to trick people into thinking they’re on Google​
​Tom Warren / Bing Search Updates​
​Microsoft is pulling another trick to get people to use its Bing search engine. If you use Bing right now without signing into a Microsoft account and search for Google, you’ll get a page that looks a lot like Google.

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​Google testing audio version of Google Discover named Daily Listen​
​Barry Schwartz / Google Product Updates​
​Google is rolling out a new Search Labs experiment named the Daily Listen that provides a 5-minute or less daily overview of the stories and topics you’re interested in.

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​Website rendering strategies [Video]​
​​Google Search Central / Search Lightning Talks​​
​Martin Splitt explains Web rendering strategies and how to choose one in the latest Search Lightning Talks.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​SEO for Brand Recognition and Visibility: Why is So Important & How to Start? [Video]​
​​Crawling Mondays / General SEO​
​Watch Aleyda Solis, Mordy Oberstein, and Gianluca Fiorelli going through why brand in SEO is so important now more than ever, how to get buy-in for it, steps to integrate branding in SEO, and more.

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​Reddit For SEO Guidelines & Tips​
​​LearningSEO.io / Search Trends​
​Learn to (responsibly) leverage Reddit for SEO with reliable guides and tips from this new LearningSEO section.

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​What Drives Brand Mentions in AI Answers?​
​Christina Blake, Nick Haigler / AI Search​
​Christina and Nick share the outcomes of a test on what actually drives brand mentions in AI-generated answers from LLMs like ChatGPT.

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​9 Reasons You’re Failing SEO Job Interviews (and How to Fix Them)​
​Nick LeRoy / SEO Careers​
​There’s more supply of SEO talent than demand, and employers are more selective than ever. To help you land your dream role, Nick breaks down nine reasons why candidates fail SEO job interviews and how to avoid these mistakes.

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​2025 News SEO Survey: Industry Insights into Emerging Trends and Challenges​
​John Shehata / Search Trends​
​An analysis of 100 news publishers and SEO professionals to uncover the strategies, priorities, and challenges shaping News SEO in 2025: “47% of respondents reported no noticeable impact from Google AI features on their traffic”.

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​The Getty-Shutterstock merger: A new era for image SEO and licensable content​
​Olya Ianovskaia / Search Trends​
​Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.

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​How To Leverage GA4 For The Analysis Of International SEO Strategies​
​Gemma Fontané / International SEO ​
​Gemma explains how to effectively analyze and refine your international SEO strategies using actionable insights from Google Analytics 4.

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​Why SEO Should Be Involved From Day 1 in Website Migrations​
​Kelly-Anne Crean / Technical SEO​
​Why SEO isn’t just a “post-launch fix”, problems caused by involving SEO too late, and practical steps for SEOs and devs to collaborate. Kelly explains why SEO should never be an afterthought in website migrations in this guide.

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​The most important ranking methods for modern search engines​
​Olaf Kopp / General SEO​
​Modern search engines can rank search results in different ways. Vector Ranking, BM25, and Semantic Ranking are all methods used in information retrieval to rank and retrieve documents or pieces of content based on their relevance to a query. Olaf goes through it.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

💸 Latest SEO Jobs

• ​SEO Lead at Lad Bible​
• ​Digital PR Consultant at Climbing Trees​
• ​SEO Product Marketing Manager at Similarweb​
• ​SEO & Content Strategist at Stratabeat​
• ​SEO & Content Manager at Windscribe​
• ​Technical SEO Specialist at Theo Agency​
• ​SEO Account Strategist at MeanPug Digital​
• ​Sr. SEO Manager at The Grit Group​
• ​Senior Manager, SEO at adidas​
• ​Senior Manager, SEO at MRM​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​SEO Interview Simulator​
​Nick LeRoy​
​Practice with mock interviews, and get access to thoughtful answers, and practical guidance tailored to the SEO industry with this useful SEO interview simulator.

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​TF-IDF SERP Analyzer​
​Decode Digital Market​
​Analyze how closely Google Search titles match the search query using TF-IDF.

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​Free SEOFOMO News Chrome Extension​
​SEOFOMO​​
​Stay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension featuring the latest trending SEO stories and recent updates.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Apply for Free BrightonSEO San Diego Tickets​
​BrightonSEO / Online / Free / January 15, 2025​
​Apply for a free one-day ticket for the September BrightonSEO conference. The applications will start on January 15 at 12 pm PT for 48 hours only.

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​Webinar: SEO for Brand Visibility in LLMs​
​Kick Point Playbook / Online / Free / January 21, 2024​
​Does ChatGPT know who you are, what does your brand look like in generative search and is there anything that you can do about it? Join Crystal Carter and Dana DiTomaso as they dive deep into these questions and more in this webinar.

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​SERP Conf. Sofia 2025​
​SERP Conf. / Sofia, Bulgaria / €99 / March 25, 2025​
​Join the benchmark event in SEO, e-commerce, and digital marketing: conference, expo, and networking with elite professionals.

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​See All SEO Events from January to May 2025 in the SEOFOMO Events Section​

🫡 SEOFOMOer Open For Work

Begum Kaya is an experienced SEO Manager with over 5 years of expertise in driving growth-focused strategies across various industries. Skilled in technical SEO, content strategy, and team leadership, she is passionate about aligning SEO insights with business objectives.

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Currently seeking mid-to-senior Web / SEO Product Management opportunities to innovate, collaborate across teams, and secure sponsorship in the UK.

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Learn more and get in touch with Begum on LinkedIn.

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Natalia Witczyk, International SEO Consultant who just joined Jademond Digital in China, where she will be based in their Tianjin office to learn about Search Engines in China, first hand.

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Natalia is also an experienced SEO speaker, voted as the top speaker at the International Search Summit in Barcelona last year for her talk about "Google Search Console: A deep dive into your International SEO", and has spoken at the SEOFOMO Meetups twice in the Barcelona and Amsterdam editions last year.

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She's also a prolific SEO contributor to many publications where she shares about international SEO, for example, with guides like "Indexability issues with international SEO" and "SERP Features Beyond Google – Analysing China".

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Follow Natalia on LinkedIn and Instagram where she shares about her journey as an SEO in China and read more about her on her site.

🥁 Other Digital Marketing News

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​Marketers: stop selling your hours​
​Eli Schwartz​
​Ditching the clock: Why hourly billing fails marketers and clients.

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​Meta to get rid of fact-checkers and recommend more political content​
​Robert Booth​
​Mark Zuckerberg says the company will ‘dramatically reduce censorship’ across Facebook, Instagram and Threads.

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​Amazon aims to expand its advertising business by letting retailers use its ad tools in their stores​
​Annie Palmer​
​Amazon is letting other retailers use its homegrown advertising tools to run sponsored ads across their own websites. The service is designed to make it easier for other retailers to run targeted ad campaigns on their online stores.

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​Reddit Launches Trend Tracking, AMA Ads​
​Andrew Hutchinson​
​Reddit has added a new way to track trending topics of discussion in the app, with Reddit Pro Trends. They’re also launching AMA ads, which will enable brands to promote their own “Ask Me Anything” chats in the app.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​