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🔥 ​Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. What does the future hold for SEO? – An interview with Aleyda Solis [20 Votes]​
​Aleyda Solis / General SEO / Submitted by Gianluca Fiorelli​
​Discover the future of SEO with insights in this interview with Aleyda Solis, covering evolving roles, client demands, and industry trends.

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​No 2. Google Says Sometimes Doing SEO Can Cause More Problems [5 Votes]​
​Barry Schwartz / Google Search Q&A / Submitted by Preeti Gupta​
​John Mueller said that sometimes doing SEO can cause sites more problems with search and search rankings.

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​No 3. Google Says Word-Count Itself Makes So Little Sense [5 Votes]​
​Barry Schwartz / Google Search Q&A / Submitted by Preeti Gupta​
John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, "This is also why word count itself makes so little sense".

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🗞️ Search Updates and News from Search Engines

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​OpenAI Introduces Operator - An AI agent​
​OpenAI / OpenAI Product Updates​
​OpenAI is releasing Operator⁠, an agent that can go to the web to perform tasks for you. Using its own browser, it can look at a webpage and interact with it by typing, clicking, and scrolling. It is currently a research preview and available to Pro users in the US.

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​Google updates search quality raters guidelines with a focus on spam​
​Barry Schwartz / Google Search Guidelines​
​Google has pushed a routine update to its search quality raters guidelines PDF; updating Page Quality Lowest and Low sections to better align with Google Search Web Spam Policies; adding illustrative examples.

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​Google Drops Breadcrumbs From Mobile Search Results​
​Caitlin Dorsey / Google Product Updates​
​Google Search results will no longer show breadcrumbs on mobile search results in all languages and regions. “ We've found that the breadcrumb element isn't as useful to people who are searching on mobile devices, as it gets cut off on smaller screens”.

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​Google Shares Insight On SEO For AI Overviews​
Roger Montti / Google Search Updates​
​John Mueller shared his thoughts on SEO for AI Overviews and affirmed the importance of search marketing in 2025.

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​Google Updates Site Reputation Abuse Policy Documentation​
​Matt G. Southern / Google Search Guideline​
​Google updates site reputation abuse policy documentation, adding clearer guidance from FAQs to help ensure compliance.

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​Microsoft Bing Now Hiding Google Search Results​
​Barry Schwartz / Bing Search Updates​
​Bing is hiding the Google search results and placing them when you search Bing for the term Google.

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​Google Business Profiles Launches Chat With Text & WhatsApp In US​
​Barry Schwartz / Google Product Updates​
​Google Business Profiles started to allow chat through texting and WhatsApp for businesses in international regions. This feature seems to be rolling out to businesses based in the United States.

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​Google: Don't Dynamically Update Robots.txt File Multiple Times Per Day​
​Barry Schwartz / Google Search Q&A​
​John Mueller said that since the robots.txt file is cached by Google for about 24 hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control crawling.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​Hubspot’s Blog Organic Search Traffic Drop: What happened? Is it really that bad? What does it mean for SEO?​
​Aleyda Solis / Search Trends​
​I wanted to go through Hubspot’s (public) rankings and traffic data through diverse tools, showing whether it’s truly that bad for HubSpot’s SEO efforts and business, and explore what it means for SEO as a whole—especially since the HubSpot Blog has often been highlighted as one of the best examples and references for successful SEO strategies.

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​Does the brand support SEO or does SEO support the brand?​
​Mordy Oberstein / General SEO​
​Mordy explains why your brand identity and market positioning are the foundation for your marketing strategies—SEO included.

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​Ecommerce SEO: How to use generative AI to create product descriptions from your reviews​
​Chris Long / Ecommerce SEO​
​A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.

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​Agency vs. In-House SEO: What I Learned Working Both Sides​
​Abby Gleason / SEO Careers​
​Abby goes through these two common SEO career paths and her experience with each to help plan your ideal career journey.

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​Measuring the Impact of Google AI Overviews on SEO Performance​
​Rich Sanger / Search Trends​
​Rich examines how Google reports AI Overviews performance data and how to combine data from tools like Semrush with GSC reports to measure the impact of AI Overview visibility in this guide.

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​8 Ways To Automate SEO and Content Tasks With LLMs​
​Aleyda Solis / SEO Automation​
​Content ideation and creation, hub-and-spoke content planning, and SEO validation. Aleyda shares 8 powerful ways to automate your SEO and content workflows with LLMs.​
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​The art of subtraction: How to do more with less in SEO​
​Philipp Götza / General SEO​
​Is SEO maximalism harming your strategy? Philipp explains how focusing on quality through strategic subtraction can deliver better results.

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​Top SEO Tips for 2025 — Whiteboard Friday [Video]​
​Chima Mmeje / General SEO​
​In this week’s episode of Whiteboard Friday, Chima shares her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources.

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​The Overlooked Reason Your Content Isn’t Gaining Traction​
​Amanda Natividad​
​Learn your audience’s intent and follow the breadcrumbs of audience research. Amanda goes through the overlooked reason why your content is not getting traction.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

💸 Latest SEO Jobs

• ​Senior SEO Manager EMEA, SharkNinja (FTC) at SharkNinja​
• ​SEO Strategist at RicketyRoo​
• ​SEO & Content Specialist at Later​
• ​Sr. SEO Specialist at No Joke Marketing ​
• ​Sr. SEO/CRO Strategist at Orbit Media Studios​
• ​Sr. SEO Specialist at Tinuiti​
• ​Sr. SEO Product Manager at Redfin​
• ​SEO Content Manager at Modernize​
• ​SEO Manager at Winona​
• ​Global SEO Manager at Fortive​
• ​SEO Director at Single Grain​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Refined Query Semantic Class Classifier​
​Mark Williams-Cook​
​A fine-tuned DistilBERT model trained on 4.8M queries from Google exploit data that predicts which semantic query class Google will assign to any search term.

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​Sentiment Classification Model​
​Dejan Marketing​
​Multi-label sentiment classification model developed by Dejan Marketing.

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​Free SEOFOMO News Chrome Extension​​
​SEOFOMO​​​
​​Stay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension featuring the latest trending SEO stories and recent updates.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Webinar: Mythbusting! In The Age of AI, is Structured Data Dead?​
​Sitebulb / Online / Free / February 26, 2025​
​Join Patrick Hathaway, Jarno van Driel, Crystal Carter, and Dave Ojeda to discuss LLMs and structured data - do they actually use it or not?

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​TechSEO North - Manchester​
​TechSEO North / Manchester, UK / Free / February 27, 2025​
​Join Dan Taylor, Ryan White, Jonathon Roberts, and more for an evening dedicated to technical SEO.

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​Speaker Line Up: Empowering Diversity of Speakers at Events
​Aoife McIlraith

• Women speakers: Become a part of a community dedicated to empowering women speakers. Build your profile, connect with event organizers, and access resources to grow your speaking career. It's free.
• Event organizers: Find and Promote Amazing Women Speakers. Build trust with your audience, sponsors, and speakers.

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​See All SEO Events from January to May 2025 in the SEOFOMO Events Section​

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Silvia Martin, Independent SEO Consultant and Founder of Trebole, SEO speaker, search awards judge and mentor.

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Silvia is a trilingual SEO (Spanish, English, French), former SEO Manager at Verve Search and SEO Executive at Golden Tours and hoppa with +10 years of experience in search marketing, who likes to share by speaking at events, like Take it Offline, the SEOFOMO Meetups in Amsterdam and London, and the upcoming BrightonSEO edition in April.

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She's also a judge in the EU and UK Search awards, as well as a mentor in the Women in Tech SEO community and Freelance Coalition For Developing Countries, and member of the Digital Marketing Union.

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Follow Silvia on LinkedIn now, where she shares about her SEO journey and insights.

🥁 Other Digital Marketing News

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​Digital 100: The Official 100 Fastest-Growing Companies Online in 2024​
​Similarweb​
​For the first time, Similarweb is ranking both the websites and the apps that achieved exceptional growth in 2024. Discover the digital winners and the trends reshaping online behavior, so you can use it to build your own winning strategy.

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​The best time to post on Instagram: Q1 2025 update [DATA]​
​Hannah Macready, Karolina Mikolajczyk​
​Hootsuite analyzed over 1 million social posts from businesses of all sizes to find the absolute best times to post on Instagram.

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​Threads is testing ads in the US and Japan​
​Ivan Mehta​
​Meta’s Threads said that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri said that the company will listen to feedback before expanding this experiment in other markets.

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​Google expands Performance Max asset/search term reporting capabilities​
​Anu Adegbola​
​Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.

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​Become a Social Media Creator in 2025: Your 9-Step Plan​
​Kirsti Lang​
​Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​