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๐น Latest SEO News & Updates with SEOFOMO [July 28, 2024]
Published 10 months agoย โขย 8 min read
July 28, 2024 โSubscribe and join +34.3K SEOs and Marketers
Are you an SEO consultant, either part-time or full-time? Answer the survey for a chance to win an SEOFOMO mug and hoodie.
๐๏ธ Search Updates and News from Search Engines
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โOpenAI Announces SearchGPT Prototype โOpenAI / OpenAI Product Updates โOpenAI has announced the test of SearchGPT: "a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sourcesโ. Join the waitlist now.
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โMicrosoft confirms Reddit blocked Bing Search โBarry Schwartz / Reddit Product Updates โA Reddit spokesperson answered: โThis is not at all related to our recent partnership with Google. We have been in discussions with multiple search engines. We have been unable to reach agreements with all of them, since some are unable or unwilling to make enforceable promises regarding their use of Reddit content, including their use for AI.โ
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โGoogle Tests Link Icon Citations For AI Overviews โBarry Schwartz / Google Search Trends โGoogle is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer.
โGoogle Won't Deprecate Third-Party Cookies In Chrome โBarry Schwartz / Google Product Updates โGoogle has decided not to deprecate third-party cookies in Chrome. "We would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and theyโd be able to adjust that choice at any timeโ.
โGoogle Cautions On Blocking GoogleOther Bot โRoger Montti / Google Search Q&A โGary Ilyes cautioned that blocking GoogleOther "might affect a wide range of things across the Google universe".
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โMicrosoft Now Testing Bing Generative Search Experience โBarry Schwartz / Bing Product Updates โMicrosoft announced it has begun testing its new Bing generative search experience. "By combining the power of generative AI and large language models (LLMs) with the search results page, Bingโs generative search creates a bespoke and dynamic response to a userโs query".
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โInternationalization & hreflang [Podcast] โGoogle Search Central / Search off the Record โIn this episode of Search Off the Record, Lizzi, Gary, and Martin discuss all things internationalization, hreflang, and what's making managing international, multi-language websites easier.
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โHow to use internal linking for SEO [Video] โGoogle Search Central / SEO Made Easy โIn this episode of SEO Made Easy, Martin Splitt discusses 3 tips for helping your website visitors and Googlebot navigate your website.
[Sponsor]โ โโก New from Wix: SEO resource center
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This new addition to Wixโs SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.
These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityโon any project.
Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.
๐๐ปโโ๏ธ SEOFOMO AMA: Informational Content in Ecommerce Sites
Should your ecommerce site also create and optimize informational content (guides, reviews, UGC, etc.) to rank for those queries for which Google has started to rank these types of content rather than commercially driven one?
I show you how to assess opportunities and prioritize accordingly by answering the first SEOFOMO AMA question in this how-to video!
โHow to Combine SEO and Content Marketing โSi Quan Ong / Content Optimization โSi shares how Ahrefs combines SEO and content marketing to get hundreds of thousands of search visits each month.
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โWhy You Should Be Focusing On Brand Marketing Right Now โMordy Oberstein / General SEO โLeaks, floods, and drips aside, there are better reasons why you should be focused on brand marketing right now. Mordy explains why it's so important to take into account in your SEO strategy.
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โCustomize reports in GA4 to inform clients and secure buy-in โJames Clark / SEO Measurement โJames explains how to customize GA4 standard reports and explorations for better client reporting, including advanced techniques and ways to share reports with your clients.
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โActionable AI โ Whiteboard Friday [Video] โBritney Muller / SEO Automation โIn this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen within your SEO workflows.
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โSystem Builders โ How AI Changes The Work Of SEO โKevin Indig / Search Trends โDiscover how AI is reshaping the content and SEO landscape. Explore the impact of machine-generated content and the value of human-generated content.
โ12 SEO Meetups You Should Have On Your Radar โChris Haines / SEO Events โWant to meet other people interested in SEO offline? Give an SEO meetup a go! Chris shares some of the most talked-about SEO meet-ups to attend.
โก Live Webinar: PPC and Organic Search - in Harmony!
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Donโt let the crowded and chaotic SERP drive you crazy, donโt think you canโt win! Maximize the entire SERP opportunity from paid ads and SERP features to organic web results ๐ช Find out how! Join our webinar on July 30th.
โSEO Sidebar [Chrome Extension] โChristian Hรคnsel โThe SEO Sidebar Chrome Extension adds a native Chrome sidebar to the browser that remains open across different tabs and sessions. The sidebar provides SEO tools, displays page data, schema.org types, and response headers for the main document.
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โReddit Keyword Research Tool for SEO โAmin Foroutan โPerform a Reddit keyword research and find valuable insights on Reddit discussions with this tool using the Reddit API.
Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxโ
๐๏ธ Upcoming SEO Events
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โSMX Advanced Europeโ โSMX Advanced / Berlin, Germany / โฌ1495 / September 10 - 11, 2024 โJoin the conference designed exclusively for experienced search marketers to learn advanced SEO and PPC tactics.
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โโโThe SEOFOMO Meetup - Amsterdam Edition with Digital Olympusโ โโโโSEOFOMO, Digital Olympus / Amsterdam, The Netherlands / Free / September 13, 2024 โโJoin The Free SEOFOMO Meetup in Amsterdam with Digital Olympus, on September 13 featuring two roundtables about the latest SEO trends and Google Docs Leaks findings, fun SEO quizzes, networking and drinks.
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โTech SEO Summit - technical SEO conference and industry meetup โTech SEO Summit / Hamburg, Germany / โฌ895 / September 17, 2024 โJoin Mike King, Roxana Stingu and more in the SEO conference featuring advanced technical SEO insights, and an exciting competition.
[Sponsor]โ โโก See What Content Changes Improved Your Competitors' Rankings with Ahrefs
Want to know what content changes improved your competitors' rankings? You can find out with Ahrefsโ new Content Changes feature.โ โ Itโs essentially a version of โWayback Machineโ integrated into Ahrefsโ Site Explorer. It works in the Overview Chart which allows you to analyze any page:
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And it works in the Top Pages report, where you can see which of the money pages had significant content changes followed by a spike in traffic. See how your competitors improve their content and maintain your competitive edge with Ahrefs. โ
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!โ
๐ Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solisโ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO โFollow me on โX/Twitterโ / โYouTubeโ / โLinkedInโ / โWebsiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!