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πΉ Latest SEO News & Updates with SEOFOMO [July 28, 2024]
Published 6 months agoΒ β’Β 8 min read
July 28, 2024 βSubscribe and join +34.3K SEOs and Marketers
Are you an SEO consultant, either part-time or full-time? Answer the survey for a chance to win an SEOFOMO mug and hoodie.
ποΈ Search Updates and News from Search Engines
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βOpenAI Announces SearchGPT Prototype βOpenAI / OpenAI Product Updates βOpenAI has announced the test of SearchGPT: "a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sourcesβ. Join the waitlist now.
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βMicrosoft confirms Reddit blocked Bing Search βBarry Schwartz / Reddit Product Updates βA Reddit spokesperson answered: βThis is not at all related to our recent partnership with Google. We have been in discussions with multiple search engines. We have been unable to reach agreements with all of them, since some are unable or unwilling to make enforceable promises regarding their use of Reddit content, including their use for AI.β
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βGoogle Tests Link Icon Citations For AI Overviews βBarry Schwartz / Google Search Trends βGoogle is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer.
βGoogle Won't Deprecate Third-Party Cookies In Chrome βBarry Schwartz / Google Product Updates βGoogle has decided not to deprecate third-party cookies in Chrome. "We would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and theyβd be able to adjust that choice at any timeβ.
βGoogle Cautions On Blocking GoogleOther Bot βRoger Montti / Google Search Q&A βGary Ilyes cautioned that blocking GoogleOther "might affect a wide range of things across the Google universe".
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βMicrosoft Now Testing Bing Generative Search Experience βBarry Schwartz / Bing Product Updates βMicrosoft announced it has begun testing its new Bing generative search experience. "By combining the power of generative AI and large language models (LLMs) with the search results page, Bingβs generative search creates a bespoke and dynamic response to a userβs query".
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βInternationalization & hreflang [Podcast] βGoogle Search Central / Search off the Record βIn this episode of Search Off the Record, Lizzi, Gary, and Martin discuss all things internationalization, hreflang, and what's making managing international, multi-language websites easier.
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βHow to use internal linking for SEO [Video] βGoogle Search Central / SEO Made Easy βIn this episode of SEO Made Easy, Martin Splitt discusses 3 tips for helping your website visitors and Googlebot navigate your website.
[Sponsor]β ββ‘ New from Wix: SEO resource center
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This new addition to Wixβs SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.
These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityβon any project.
Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.
ππ»ββοΈ SEOFOMO AMA: Informational Content in Ecommerce Sites
Should your ecommerce site also create and optimize informational content (guides, reviews, UGC, etc.) to rank for those queries for which Google has started to rank these types of content rather than commercially driven one?
I show you how to assess opportunities and prioritize accordingly by answering the first SEOFOMO AMA question in this how-to video!
βHow to Combine SEO and Content Marketing βSi Quan Ong / Content Optimization βSi shares how Ahrefs combines SEO and content marketing to get hundreds of thousands of search visits each month.
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βWhy You Should Be Focusing On Brand Marketing Right Now βMordy Oberstein / General SEO βLeaks, floods, and drips aside, there are better reasons why you should be focused on brand marketing right now. Mordy explains why it's so important to take into account in your SEO strategy.
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βCustomize reports in GA4 to inform clients and secure buy-in βJames Clark / SEO Measurement βJames explains how to customize GA4 standard reports and explorations for better client reporting, including advanced techniques and ways to share reports with your clients.
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βActionable AI β Whiteboard Friday [Video] βBritney Muller / SEO Automation βIn this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen within your SEO workflows.
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βSystem Builders β How AI Changes The Work Of SEO βKevin Indig / Search Trends βDiscover how AI is reshaping the content and SEO landscape. Explore the impact of machine-generated content and the value of human-generated content.
β12 SEO Meetups You Should Have On Your Radar βChris Haines / SEO Events βWant to meet other people interested in SEO offline? Give an SEO meetup a go! Chris shares some of the most talked-about SEO meet-ups to attend.
β‘ Live Webinar: PPC and Organic Search - in Harmony!
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Donβt let the crowded and chaotic SERP drive you crazy, donβt think you canβt win! Maximize the entire SERP opportunity from paid ads and SERP features to organic web results πͺ Find out how! Join our webinar on July 30th.
βSEO Sidebar [Chrome Extension] βChristian HΓ€nsel βThe SEO Sidebar Chrome Extension adds a native Chrome sidebar to the browser that remains open across different tabs and sessions. The sidebar provides SEO tools, displays page data, schema.org types, and response headers for the main document.
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βReddit Keyword Research Tool for SEO βAmin Foroutan βPerform a Reddit keyword research and find valuable insights on Reddit discussions with this tool using the Reddit API.
Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βSMX Advanced Europeβ βSMX Advanced / Berlin, Germany / β¬1495 / September 10 - 11, 2024 βJoin the conference designed exclusively for experienced search marketers to learn advanced SEO and PPC tactics.
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βββThe SEOFOMO Meetup - Amsterdam Edition with Digital Olympusβ ββββSEOFOMO, Digital Olympus / Amsterdam, The Netherlands / Free / September 13, 2024 ββJoin The Free SEOFOMO Meetup in Amsterdam with Digital Olympus, on September 13 featuring two roundtables about the latest SEO trends and Google Docs Leaks findings, fun SEO quizzes, networking and drinks.
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βTech SEO Summit - technical SEO conference and industry meetup βTech SEO Summit / Hamburg, Germany / β¬895 / September 17, 2024 βJoin Mike King, Roxana Stingu and more in the SEO conference featuring advanced technical SEO insights, and an exciting competition.
[Sponsor]β ββ‘ See What Content Changes Improved Your Competitors' Rankings with Ahrefs
Want to know what content changes improved your competitors' rankings? You can find out with Ahrefsβ new Content Changes feature.β β Itβs essentially a version of βWayback Machineβ integrated into Ahrefsβ Site Explorer. It works in the Overview Chart which allows you to analyze any page:
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And it works in the Top Pages report, where you can see which of the money pages had significant content changes followed by a spike in traffic. See how your competitors improve their content and maintain your competitive edge with Ahrefs. β
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
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If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
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Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!