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🗞️ Search Updates and News from Search Engines

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​Google expands AI Overviews to more than 100 countries
​Srinivasan (Cheenu) Venkatachary / Google Product Updates
​Google announced AI Overviews will begin rolling out in more than 100 countries and territories worldwide. With this latest expansion, AI Overviews will have more than 1 billion global users every month.

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​Google: Search Ranking Update Coming Soon But HCU Victims May Not Recover
​Barry Schwartz / Google Search Q&A
​Google held a Web Creator Summit where they told victims of previous search ranking updates, including the September 2023 helpful content update, that a new Google search ranking update is coming very soon, but "if they were hit by the helpful content update, they should not expect to recover."

• ​What we can learn from the Google creators summit for HCU impacted sites by Marie Haynes​
• ​What I Got Out Of Google's Web Creator Conversation Event 2024 by William Tang​

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​OpenAI Introduces ChatGPT Search
​OpenAI / OpenAI Product Updates
​OpenAI launches ChatGPT Search for the Plus and Team users. “Chats now include links to sources, such as news articles and blog posts, giving you a way to learn more”.

• ​OpenAI has confirmed that ChatGPT Search uses Bing among other services​
• ​How to appear in ChatGPT search results without training their AI by Jon Henshaw​

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​Alphabet Q3 earnings call: CEO Sundar Pichai's remarks
​Sundar Pichai / Google Product Updates
​Sundar Pichai shares highlights from the Q3 earnings call: “since we first began testing AI Overviews, we've lowered machine costs per query significantly. In eighteen months, we reduced costs by more than 90% for these queries”.

• ​Most interesting takeaways for SEOs on Google’s Q3 2024 earnings call by Marie Haynes​

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​Google updates crawl budget docs for large sites with differing mobile and desktop pages and links
​Barry Schwartz / Google Search Guidelines
​Google added a new best practice in its crawl budget documentation to say it is recommended to ensure all links are present on the mobile version, as it is on the desktop version of a page.

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​Google’s SEO Tip for Fixing Canonical URLs
​Roger Montti / Google Search Q&A
​John Mueller offers SEO tips for Google choosing the correct canonical URL when the wrong one is ranking.

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​Core Web Vitals Documentation Updated
​Roger Montti / Google Search Guidelines
​The official Core Web Vitals documentation was updated with new details on Interaction to Next Paint (INP) scores.

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​Understanding how users experience your website [Video]
​​Google Search Central / Search off the Record
​In this episode of Search Off the Record, Lizzi Sassman and Iva Barisic Hafner discuss how to use UXR methods to get to the bottom of the "why" behind user behavior.

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​Microsoft Alleges Google’s 'Shadow Campaigns' to Influence Cloud Regulation in Europe
​Rima Alaily / Microsoft Search Updates
​Microsoft says Google is running ‘Shadow Campaigns’ to influence cloud regulations in Europe. “It seems Google has two ultimate goals in its astroturfing efforts: distract from the intense regulatory scrutiny Google is facing around the world by discrediting Microsoft and tilt the regulatory landscape in favor of its cloud services rather than competing on the merits”.

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​Google Loses €2.4B Battle Against Small Business Founders
​Matt G. Southern / Google Business Updates
​British couple wins €2.4B case against Google over search manipulation that destroyed their price comparison startup.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 ChatGPT Search: Initial Analysis Post-Launch & Comparison vs Google SERPs

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OpenAI launched ChatGPT search a few days ago, available on both the Web as well as through the app to ChatGPT Plus and Team users. In their announcement, OpenAI described it as a more natural, conversational way to obtain quality information more easily

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Although they have confirmed to continue using Bing among other services for their results, they’ve also partnered with news and data providers to add up-to-date information and new visual designs for categories like weather, stocks, sports, news, and maps. In the announcement, they’ve also highlighted how chats now include links to sources, such as news articles and blog posts, giving users a way to learn more.

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But we also know that so far, despite the hype, AI hasn’t really taken any marketshare from Google. But, can the new ChatGPT search results change this?

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After testing with a few queries with different intents through different stages of a user search journey, I found ChatGPT Search results to be more satisfying than Google for highly informational queries due to its conversational-focused format, although far less so for commercially focused ones, for which Google excels due to its blend of sources satisfying different intents as well as search features, facilitating users to take the next steps in their journey.

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👌 This week's SEO Awesomeness

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​How To Rank in AI Overviews—11 Tips To Follow
​Petar Marinkovic / General SEO
​Want to maximize your pages' inclusion in AI Overviews? Petar shares actionable tips in this comprehensive guide.

• ​Redefining SEO: AI Overviews and the road ahead by Sara Taher
• ​“We Studied 200,000 AI Overviews: Here's What We Learned" by Luke Harsel​

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​SEO in 2025: How to Prepare for the Future of Search [Presentation]
​Michael King / Search Trends
​Michael goes through what you should start, stop, and do more for SEO in 2025 for success.

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​Ecommerce SEO The Keys for Success Now & Beyond [Presentation]
​Aleyda Solis / Ecommerce SEO
​Aleyda shares the keys to succeed in Ecommerce SEO: Maximize Your PDPs optimization efforts, grow your brand authority with informational content investment, and more.

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​How Brian Dean Sold Two SEO Businesses [Video]
​Siege Media / General SEO
​Ross Hudgens interviews Brian Dean and goes into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform that he successfully sold.

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​NerdWallet reveals costly Google SEO visibility challenges
​Danny Goodwin / Search Trends
​NerdWallet reports a brutal quarter for SEO, thanks in part to Google AIOs providing answers directly in the search results. Despite its organic visibility issues, NerdWallet reported Q3 revenue of $191 million, a 25% year-on-year increase.

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​223 Point SEO Audit Checklist
​Andy Drinkwater / General SEO
​A comprehensive 223-point SEO audit checklist going from keyword analysis to competition analysis, site architecture validation, technical inspection, and more.

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​Web Accessibility: Optimizing for Inclusivity and SEO [Presentation]
​Sara Fernández / General SEO
​How can you start taking into consideration Web accessibility through your SEO process? Sara shares actionable steps and advice in an insightful presentation.

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​The State of Local AI Search Results Near You
​Andrew Shotland / Local SEO
​What's the impact of AI Overviews and SearchGPT over local oriented topics? Andrew goes through it in this comprehensive analysis.

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​How Ahrefs’ Best Bootstrapped Backlink Builders Got Their Links [Analysis]
​Vince Nero / Link Building
​Vince compiled a 156-page analysis on how Ahrefs Best Bootstrapped (SaaS) Link Builders list got their links and if they drove traffic in this comprehensive study.

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​How to Support Your Deployment Workstream with a Crawling Strategy​
​Katie Cunningham / Technical SEO​
​Katie shares insights into how SEO can support website deployment via lower environment crawling in this guide.

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​Conducting International Keyword Research: Reaching Your Target Market​
​Gabriella Sannino / International SEO​
​Effective international SEO begins with targeted keyword research, tailored to each market's language and culture. Avoiding direct translations and focusing on regional language nuances can significantly boost user engagement and drive results. Learn how in this guide.

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​Brand Entity SEO – Whiteboard Friday [Video]
​Jes Scholz / General SEO
​Jes guides you through three steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections to transform your brand from a digital unknown into a recognized entity in this Whiteboard Friday.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​Principal Product Manager, AI Platform at Microsoft​
• ​Technical Project Manager (SEO) at Megantic​
• ​Technical SEO Director at LOCOMOTIVE Agency​
• ​SEO Specialist at Rival Digital​
• ​Principal SEO Advisor at New Media Advisors​
• ​SEO Manager at 85SIXTY​
• ​SEO Account Manager at Portland SEO Growth Partners​
• ​SEO Consultant at Botify​
• ​SEO Marketing Manager at Squarespace​
• ​SEO Strategist at OuterBox​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​​GSC Guardian [Chrome Extension]
​​Darwin Santos
​​Visualize main Google Updates over your Google Search Console Performance report.

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​SERP Cache [Chrome Extension]
​John Murch
​Chrome extension to download SERP html as well as taking screenshots.

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​ChatGPT Search [Chrome Extension]
​OpenAI
​Change your default search engine to ChatGPT search. Search directly via your browser URL bar.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Is SearchGPT Changing the Way Links Work?
​Market Brew / Online / Free / 1pm ET, November 14, 2024
​Join Scott Stouffer and Steve Pyfrom for an insightful fireside chat exploring how SearchGPT is reshaping link dynamics and challenging traditional SEO rules. A free online event for SEOs aiming to stay ahead in an AI-driven world.

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​Search 'n Stuff Christmas Dinner
​Search 'n Stuff / London, UK / December 12, 2024
​Join a special evening of celebration, networking, and festive cheer at the Search 'n Stuff Christmas Dinner - Max 18 guests.

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​The SEOFOMO Meetup - London Edition with Wix Studio​
​SEOFOMO, Wix Studio / London, UK / Free / January 23, 2025
​Join Aleyda Solis, Gary Illyes, Crystal Carter, and more for SEO roundtables, quizzes, giveaways, free drinks, snacks, and networking for free in London in January.

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​See more upcoming SEO events in the new SEOFOMO Events Section​

[Announcement]​
​⚡ Submit Your SEO Black Friday and Cyber Monday Deals for 2024

Do you have an SEO targeted Black Friday or Cyber Monday deal?

If so, submit it for free and it will get featured on this SEOFOMO Hub Deals Page for Black Friday and Cyber Monday. It will be featured in the SEOFOMO newsletter too!

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