SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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β³οΈ Latest SEO News, Updates & More - SEOFOMO Nov 3, 2024
Published about 1 month agoΒ β’Β 8 min read
November 3, 2024 βSubscribe and join +35.3K SEOs and Marketers
Earlier this week, the community of Valencia, Spain, was affected by a DANA storm that in just a few hours, flooded entire towns, killing +200 people so far and leaving many without a home. If you can, please consider helping through the methods specified here. My thoughts are with the affected citizens of Valencia π
ποΈ Search Updates and News from Search Engines
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βGoogle expands AI Overviews to more than 100 countries βSrinivasan (Cheenu) Venkatachary / Google Product Updates βGoogle announced AI Overviews will begin rolling out in more than 100 countries and territories worldwide. With this latest expansion, AI Overviews will have more than 1 billion global users every month.
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βGoogle: Search Ranking Update Coming Soon But HCU Victims May Not Recover βBarry Schwartz / Google Search Q&A βGoogle held a Web Creator Summit where they told victims of previous search ranking updates, including the September 2023 helpful content update, that a new Google search ranking update is coming very soon, but "if they were hit by the helpful content update, they should not expect to recover."
βOpenAI Introduces ChatGPT Search βOpenAI / OpenAI Product Updates βOpenAI launches ChatGPT Search for the Plus and Team users. βChats now include links to sources, such as news articles and blog posts, giving you a way to learn moreβ.
βAlphabet Q3 earnings call: CEO Sundar Pichai's remarks βSundar Pichai / Google Product Updates βSundar Pichai shares highlights from the Q3 earnings call: βsince we first began testing AI Overviews, we've lowered machine costs per query significantly. In eighteen months, we reduced costs by more than 90% for these queriesβ.
βGoogleβs SEO Tip for Fixing Canonical URLs βRoger Montti / Google Search Q&A βJohn Mueller offers SEO tips for Google choosing the correct canonical URL when the wrong one is ranking.
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βCore Web Vitals Documentation Updated βRoger Montti / Google Search Guidelines βThe official Core Web Vitals documentation was updated with new details on Interaction to Next Paint (INP) scores.
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βUnderstanding how users experience your website [Video] ββGoogle Search Central / Search off the Record βIn this episode of Search Off the Record, Lizzi Sassman and Iva Barisic Hafner discuss how to use UXR methods to get to the bottom of the "why" behind user behavior.
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βMicrosoft Alleges Googleβs 'Shadow Campaigns' to Influence Cloud Regulation in Europe βRima Alaily / Microsoft Search Updates βMicrosoft says Google is running βShadow Campaignsβ to influence cloud regulations in Europe. βIt seems Google has two ultimate goals in its astroturfing efforts: distract from the intense regulatory scrutiny Google is facing around the world by discrediting Microsoft and tilt the regulatory landscape in favor of its cloud services rather than competing on the meritsβ.
π ChatGPT Search: Initial Analysis Post-Launch & Comparison vs Google SERPs
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OpenAI launched ChatGPT search a few days ago, available on both the Web as well as through the app to ChatGPT Plus and Team users. In their announcement, OpenAI described it as a more natural, conversational way to obtain quality information more easily
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Although they have confirmed to continue using Bing among other services for their results, theyβve also partnered with news and data providers to add up-to-date information and new visual designs for categories like weather, stocks, sports, news, and maps. In the announcement, theyβve also highlighted how chats now include links to sources, such as news articles and blog posts, giving users a way to learn more.
After testing with a few queries with different intents through different stages of a user search journey, I found ChatGPT Search results to be more satisfying than Google for highly informational queries due to its conversational-focused format, although far less so for commercially focused ones, for which Google excels due to its blend of sources satisfying different intents as well as search features, facilitating users to take the next steps in their journey.
βHow To Rank in AI Overviewsβ11 Tips To Follow βPetar Marinkovic / General SEO βWant to maximize your pages' inclusion in AI Overviews? Petar shares actionable tips in this comprehensive guide.
βEcommerce SEO The Keys for Success Now & Beyond [Presentation] βAleyda Solis / Ecommerce SEO βAleyda shares the keys to succeed in Ecommerce SEO: Maximize Your PDPs optimization efforts, grow your brand authority with informational content investment, and more.
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βHow Brian Dean Sold Two SEO Businesses [Video] βSiege Media / General SEO βRoss Hudgens interviews Brian Dean and goes into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform that he successfully sold.
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βNerdWallet reveals costly Google SEO visibility challenges βDanny Goodwin / Search Trends βNerdWallet reports a brutal quarter for SEO, thanks in part to Google AIOs providing answers directly in the search results. Despite its organic visibility issues, NerdWallet reported Q3 revenue of $191 million, a 25% year-on-year increase.
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β223 Point SEO Audit Checklist βAndy Drinkwater / General SEO βA comprehensive 223-point SEO audit checklist going from keyword analysis to competition analysis, site architecture validation, technical inspection, and more.
βThe State of Local AI Search Results Near You βAndrew Shotland / Local SEO βWhat's the impact of AI Overviews and SearchGPT over local oriented topics? Andrew goes through it in this comprehensive analysis.
βConducting International Keyword Research: Reaching Your Target Marketβ βGabriella Sannino / International SEOβ βEffective international SEO begins with targeted keyword research, tailored to each market's language and culture. Avoiding direct translations and focusing on regional language nuances can significantly boost user engagement and drive results. Learn how in this guide.
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βBrand Entity SEO β Whiteboard Friday [Video] βJes Scholz / General SEO βJes guides you through three steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections to transform your brand from a digital unknown into a recognized entity in this Whiteboard Friday.
[Sponsor]β ββ‘ Impressing Clients with Truly Great SEO Results
"Clients are impressed that we can quantify and forecast SEO results prior to full-scale implementation." β "We were immediately able to action recommendations found from the tests with a much greater degree of certainty around results!"
βChatGPT Search [Chrome Extension] βOpenAI βChange your default search engine to ChatGPT search. Search directly via your browser URL bar.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βIs SearchGPT Changing the Way Links Work? βMarket Brew / Online / Free / 1pm ET, November 14, 2024 βJoin Scott Stouffer and Steve Pyfrom for an insightful fireside chat exploring how SearchGPT is reshaping link dynamics and challenging traditional SEO rules. A free online event for SEOs aiming to stay ahead in an AI-driven world.
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βSearch 'n Stuff Christmas Dinner βSearch 'n Stuff / London, UK / December 12, 2024 βJoin a special evening of celebration, networking, and festive cheer at the Search 'n Stuff Christmas Dinner - Max 18 guests.
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βThe SEOFOMO Meetup - London Edition with Wix Studioβ βSEOFOMO, Wix Studio / London, UK / Free / January 23, 2025 βJoin Aleyda Solis, Gary Illyes, Crystal Carter, and more for SEO roundtables, quizzes, giveaways, free drinks, snacks, and networking for free in London in January.
[Sponsor]β ββ‘ International SEO, content localization, and website translation?
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Instant website translation thanks to AI, then collaborate directly on Weglot with SEO experts, content teams, transcreation experts, and translators for quality.
Join more than 110,000 websites that trust Weglot to grow their presence effortlessly across Europe, North America, Asia, and beyond.
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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