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🗞️ Search Updates and News from Search Engines

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​Google Releases: AI-Organized Search, Google Lens, and more
​Liz Reid / Google Product Updates
​Google 1) Has introduced more capabilities to Lens to make it even easier to search the world around you 2) Is rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile.

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​Google (also) introduced Ads in AI Overviews and Google Lens in the US
​Shashi Thakur / Google Product Updates
​"Ads in AI Overviews are now available for mobile users in the US. People have been finding the ads within AI Overviews helpful because they can quickly connect with relevant businesses, products and services to take the next step at the exact moment they need them."

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​The next step in Bing Generative Search
​Microsoft Bing / Bing Product Updates
​"We’re taking the next step as we continue to evolve our vision of the future of search. With the introduction of generative search, Bing utilizes AI to deliver a truly unique experience by not only optimizing the search results but also how those results appear in a cohesive layout."
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​Google Search Console Performance report filters now stick​
​Barry Schwartz / Google Product Updates​
​Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky”. There is also a “reset filters” button to quickly clear any of those filters.

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​Google Phases Out Support For Noarchive Meta Tag
​Matt G. Southern / Google Product Updates
​Google phases out support for the noarchive meta tag following the end of its cached page feature.

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​Google Adds Two New Best Practices For Product Markup
​Matt G. Southern / Google Search Guidelines
​Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously.

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​Google Clarifies Simultaneous Use of Canonical & Noindex
​Roger Montti / Google Search Q&A
​John Mueller clarifies his previous 'maybe' stance on using noindex and canonical on the same page.

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​Google’s SEO Tip To Get New Site Picked Up Faster
​Roger Montti / Google Search Q&A
​John Mueller offered technical SEO advice on Reddit about a common mistake that keeps a brand-new site from getting picked up.

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​Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots
​Barry Schwartz / Google Search Q&A
​John Mueller said that SEOs are in a great place because they understand how crawlers and controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots.

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​YouTube Extends Shorts To 3 Minutes, Adds New Features
​Matt G. Southern / YouTube Product Updates
​YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.

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​Google Search Reliability [Podcast]
​​​Google Search Central / Search off the Record
​In this episode of Search Off the Record, Ben Walton, David Yule, and Gary Illyes explain what Search SREs do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 ​Join +200 SEOs and Take The SEOFOMO Technical SEO Survey 2024 Before October 11

If you're a technical SEO or an SEO who does technical SEO activities as part of their tasks, then this survey is for you!

It will only take 5 minutes to answer the questions, it's anonymous and it will allow us to understand the challenges and trends better when doing technical SEO.

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Some of the technical SEO insights so far...

• Most SEOs get only between 40% to 60% of their technical SEO recommendations implemented
• The average timeframe for a technical SEO recommendation to get implemented is between 4-6 weeks
• Most SEOs wish they could do Website's log file analysis, but they don't get access
• ... and much more!

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The full results will be shared for free over here in the SEOFOMO newsletter and Website on October 17, 2024. I'll also present the results in the upcoming Tech SEO Connect event. You have until October 11, 2024 to fill it out.

Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of:

• An awesome SEOFOMO mug and hoodie
• A free 1 year license of Screaming Frog SEO Spider​
• A 1 year license of Sitebulb Pro Desktop Edition

You just need to leave your email at the end of the survey -it won't be disclosed, and only be used to get in touch in case you win-. The winner will be announced on October 17, 2024 via SEOFOMO along with the survey results.

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👌 This week's SEO Awesomeness

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​Phase II of Google's Mobile-First Indexing is just Chrome [Video]​
​Cindy Krum / Search Trends
​Cindy Krum explains how based on her research, she believes the second phase of Google's Mobile-First Indexing is actually just Real User Metrics and rendering from Chrome on real users' actual computers and the implications that this has for SEO.

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​How Search Intent Shapes Google AI Overviews: Study Insights
​Rich Sanger / Search Trends
​Rich latest study examines how Google AIOs differ based on search intent, analyzing variations in link quantity and type. ”Informational queries trigger the most AI Overviews (28.8%), with Commercial: Informational following at 18.6%”.

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​SEO grew up, a lot of SEOs didn’t
​Philipp Götza / General SEO
​Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success. Philipp goes through it in this guide.

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​How I Found Internal Linking Opportunities With Vector Embeddings
​Everett Sizemore / SEO Automation
​A detailed step-by-step by Everett sharing how to use vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO analysis.

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​How semantic & traditional keyword research come together for better SEO
​Lazarina Stoy / Keyword Research
​Lazarina explains how to integrate semantic and traditional keyword research methods to create user-focused content that ranks well in today’s search landscape and differentiates your brand.
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​Retailers: Google is becoming your new category page
​Chris Long / Ecommerce SEO
​Google's mid-funnel product search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.

• Related: It's not only that Google is becoming your shopping category page, it's also becoming your "aggregated" Product Detail Page by Aleyda Solis​

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​Ecommerce Product Page Optimization
​Jamie D'Alessandro / Ecommerce SEO
​Jamie explains the importance of product pages by looking at the current search landscape and how Google Merchant Center fits in; plus sharing some examples of product pages in the wild.

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​Going through Google Latest Search Updates [Presentation]
​Aleyda Solis / Search Trends
​Learn about the latest trends in recent Google Core Updates, the criteria and process to analyze Core Updates & SERPs shifts, and the steps to follow if you've been hit.
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​Where's Your <head> At? [Presentation]
​Sophie Gibson / Technical SEO
​Learn how the render process works, the SEO related elements to add in the HTML's head, and their impact on site speed. Sophie goes through how to optimize it all in this presentation.

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​Content length, depth and SEO: Everything you need to know in 2025
​Amanda King / Content Optimization
​Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
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​Say my name, say my name: SEO for brand recognition in LLMs [Presentation]
​Crystal Carter / General SEO
​Crystal explains how tools like ChatGPT interpret your brand, what your online presence looks like in AI-powered results, and actionable strategies to optimize your brand for the future of generative search.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​Project manager (SEO agency) at Re:signal​
• ​SEO Specialist at StudioHawk​
• ​Head of SEO at ABOUT YOU SE & Co. KG​
• ​Digital Marketing Strategist at Logic Inbound​
• ​Senior SEO Analyst at Stacksphere​
• ​Senior Associate, SEO at Hearts & Science​
• ​SEO Specialist at Clarity Creative Group​
• ​In-house Нead of SEO (Remote) at Altezza Travel​
• ​SEO Manager at Paessler AG​
• ​SEO Analyst at Uproer​
• ​SEO Content Strategist at Guidebook​
• ​Senior SEO Specialist at Perrill​
• ​Head of Organic SEO & Content at Rise at Seven​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​CrUX Vis - a CrUX tool
​Chrome for Developers
​CrUX Vis is an experiment by the Chrome team to help you explore this data with visualizations and helpful links to articles, for a particular web page or origin.

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​SerpApi - Google Sheets Add-On
​SerpAPI
​Use SerpApi Google Sheets Add-On for a no-code solution to obtain SERPs data (including AI Overviews) at scale.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Webinar: The Future of SEO
​SERP Conf / Online / Free / October 7, 2024
​Join Aleyda Solis, Mark Williams-Cook, Michael King, and Judith Lewis in a free webinar where they'll discuss the latest SEO trends and the future of search, with actionable advice to keep up and succeed.

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​Tech SEO Connect
​Tech SEO Connect / Raleigh, USA / $499 USD / October 17 - 18, 2024
​Tech SEO Connect is a conference made for technical SEOs, by technical SEOs. Learn all about the latest in technical SEO challenges, opportunities, and ideas to succeed; and connect with like-minded peers like Aleyda Solis, Paul Shapiro, Kevin Indig, and more.

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​Legal SEO Conference
​Legal SEO Conference / Miami, USA / + $999 USD / December 6, 2024
​​Learn and connect with the top legal SEO specialists, expand your network, and gain insights that will help you grow your results.

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​See more upcoming SEO events in the new SEOFOMO Events Section​