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ποΈ Search Updates and News from Search Engines
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βGoogle Releases: AI-Organized Search, Google Lens, and more βLiz Reid / Google Product Updates βGoogle 1) Has introduced more capabilities to Lens to make it even easier to search the world around you 2) Is rolling out search results pages organized with AI in the U.S. β beginning with recipes and meal inspiration on mobile.
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βGoogle (also) introduced Ads in AI Overviews and Google Lens in the US βShashi Thakur / Google Product Updates β"Ads in AI Overviews are now available for mobile users in the US. People have been finding the ads within AI Overviews helpful because they can quickly connect with relevant businesses, products and services to take the next step at the exact moment they need them."
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βThe next step in Bing Generative Search βMicrosoft Bing / Bing Product Updates β"Weβre taking the next step as we continue to evolve our vision of the future of search. With the introduction of generative search, Bing utilizes AI to deliver a truly unique experience by not only optimizing the search results but also how those results appear in a cohesive layout." β
βGoogle Search Console Performance report filters now stickβ βBarry Schwartz / Google Product Updatesβ βGoogle Search Console performance report filters will now stick to the last setting you left it at. The βSearch Console Performance report filters are now stickyβ. There is also a βreset filtersβ button to quickly clear any of those filters.
βGoogle Adds Two New Best Practices For Product Markup βMatt G. Southern / Google Search Guidelines βGoogle updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously.
βGoogleβs SEO Tip To Get New Site Picked Up Faster βRoger Montti / Google Search Q&A βJohn Mueller offered technical SEO advice on Reddit about a common mistake that keeps a brand-new site from getting picked up.
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βGoogle: SEOs Can Help Shape Client Policies & Decisions On AI Bots βBarry Schwartz / Google Search Q&A βJohn Mueller said that SEOs are in a great place because they understand how crawlers and controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots.
βGoogle Search Reliability [Podcast] βββGoogle Search Central / Search off the Record βIn this episode of Search Off the Record, Ben Walton, David Yule, and Gary Illyes explain what Search SREs do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search.
π βJoin +200 SEOs and Take The SEOFOMO Technical SEO Survey 2024 Before October 11
If you're a technical SEO or an SEO who does technical SEO activities as part of their tasks, then this survey is for you!
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It will only take 5 minutes to answer the questions, it's anonymous and it will allow us to understand the challenges and trends better when doing technical SEO.
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Some of the technical SEO insights so far...
Most SEOs get only between 40% to 60% of their technical SEO recommendations implemented
The average timeframe for a technical SEO recommendation to get implemented is between 4-6 weeks
Most SEOs wish they could do Website's log file analysis, but they don't get access
... and much more!
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The full results will be shared for free over here in the SEOFOMO newsletter and Website on October 17, 2024. I'll also present the results in the upcoming Tech SEO Connect event. You have until October 11, 2024 to fill it out.
Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of:
You just need to leave your email at the end of the survey -it won't be disclosed, and only be used to get in touch in case you win-. The winner will be announced on October 17, 2024 via SEOFOMO along with the survey results.
βPhase II of Google's Mobile-First Indexing is just Chrome [Video]β βCindy Krum / Search Trends βCindy Krum explains how based on her research, she believes the second phase of Google's Mobile-First Indexing is actually just Real User Metrics and rendering from Chrome on real users' actual computers and the implications that this has for SEO.
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βHow Search Intent Shapes Google AI Overviews: Study Insights βRich Sanger / Search Trends βRich latest study examines how Google AIOs differ based on search intent, analyzing variations in link quantity and type. βInformational queries trigger the most AI Overviews (28.8%), with Commercial: Informational following at 18.6%β.
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βSEO grew up, a lot of SEOs didnβt βPhilipp GΓΆtza / General SEO βNavigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success. Philipp goes through it in this guide.
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βHow I Found Internal Linking Opportunities With Vector Embeddings βEverett Sizemore / SEO Automation βA detailed step-by-step by Everett sharing how to use vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO analysis.
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βHow semantic & traditional keyword research come together for better SEO βLazarina Stoy / Keyword Research βLazarina explains how to integrate semantic and traditional keyword research methods to create user-focused content that ranks well in todayβs search landscape and differentiates your brand. β
βRetailers: Google is becoming your new category page βChris Long / Ecommerce SEO βGoogle's mid-funnel product search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
βEcommerce Product Page Optimization βJamie D'Alessandro / Ecommerce SEO βJamie explains the importance of product pages by looking at the current search landscape and how Google Merchant Center fits in; plus sharing some examples of product pages in the wild.
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βGoing through Google Latest Search Updates [Presentation] βAleyda Solis / Search Trends βLearn about the latest trends in recent Google Core Updates, the criteria and process to analyze Core Updates & SERPs shifts, and the steps to follow if you've been hit. β
βWhere's Your <head> At? [Presentation] βSophie Gibson / Technical SEO βLearn how the render process works, the SEO related elements to add in the HTML's head, and their impact on site speed. Sophie goes through how to optimize it all in this presentation.
βSay my name, say my name: SEO for brand recognition in LLMs [Presentation] βCrystal Carter / General SEO βCrystal explains how tools like ChatGPT interpret your brand, what your online presence looks like in AI-powered results, and actionable strategies to optimize your brand for the future of generative search.
β‘ 20+% traffic increase just through internal links? Yes please! [On-demand webinar]
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Say bye to complex and manual internal linking. Automatically optimize internal links to improve user experience and link equity. Unlike backlinks, internal links are within your control. β
βCrUX Vis - a CrUX tool βChrome for Developers βCrUX Vis is an experiment by the Chrome team to help you explore this data with visualizations and helpful links to articles, for a particular web page or origin.
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βSerpApi - Google Sheets Add-On βSerpAPI βUse SerpApi Google Sheets Add-On for a no-code solution to obtain SERPs data (including AI Overviews) at scale.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βWebinar: The Future of SEO βSERP Conf / Online / Free / October 7, 2024 βJoin Aleyda Solis, Mark Williams-Cook, Michael King, and Judith Lewis in a free webinar where they'll discuss the latest SEO trends and the future of search, with actionable advice to keep up and succeed.
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βTech SEO Connect βTech SEO Connect / Raleigh, USA / $499 USD / October 17 - 18, 2024 βTech SEO Connect is a conference made for technical SEOs, by technical SEOs. Learn all about the latest in technical SEO challenges, opportunities, and ideas to succeed; and connect with like-minded peers like Aleyda Solis, Paul Shapiro, Kevin Indig, and more.
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βLegal SEO Conference βLegal SEO Conference / Miami, USA / + $999 USD / December 6, 2024 ββLearn and connect with the top legal SEO specialists, expand your network, and gain insights that will help you grow your results.
[Sponsor]β ββ‘ The Domino Effect: How SEOTesting Delivered a Double-Digit Boost to Domino's CTR and Conversions
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"We have seen double digit percentage growth from a number of our tests using SEOTesting, both from a click-through rate and conversion rate perspective. Being able to tie these uplifts to a revenue impact has been highly rewarding." β "It has made it easier for us to speak the language of the wider business and meant we are perceived much more as a data-driven team."
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!