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🔥 ​Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. New 301 Redirect Tool Launches to Eliminate Manual URL Mapping in Site Migrations [14 Votes]​
​WISLR / SEO Tool / Submitted by Tony Castillo​
​WISLR is a 301 redirect mapping tool designed to help SEO specialists with site migrations at scale.

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​No 2. Google Chrome Browser Site Engagement Metrics [6 Votes]​
​Barry Schwartz / Google Search Trends / Submitted by Shaikat Ray​
​Google Chrome has a way to see site engagement metrics for your browser usage across the sites you visit. It shows the origin URL, base score, bonus score and a total score.

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​No 3. Google Search Buttons For: Results Are Personalized - Try Without Personalization [5 Votes]​
​Barry Schwartz / Google Product Updates / Submitted by Gianluca Fiorelli​
​Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization.

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​Top SEOFOMO News Contributors of the week​

Thanks to the SEOFOMOers who have engaged the most this week in the SEOFOMO News, with the highest number of upvotes:

• ​Gianluca Fiorelli (25 Upvotes)
• ​Preeti Gupta (24 Upvotes)
• ​Shaikat Ray (19 Upvotes)

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The most upvoted stories as well as top rated SEOFOMOers can expect 🔥 SEO rewards at the end of this year, start submitting and engaging now!

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🗞️ Search Updates and News from Search Engines

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​Google November 2024 core update rollout is now complete​
​Barry Schwartz / Google Search Updates​
​Google’s November 2024 core update is now done rolling out. It started on November 11, 2024 and was completed about 24 days later on December 5, 2024.

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​Google has added an FAQ to their Site Reputation Abuse Policy Documentation​
​Google Search Central / Google Documentation Updates​
​In this FAQ, Google answers among others, if moving content that's received a manual action to a new location, will resolve the site reputation abuse. Check them out.

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​Google CEO Sundar Pichai: Search will profoundly change in 2025​
​Danny Goodwin / Google Search Trends​
​“Search itself will continue to change profoundly in [2025]. I think we are going to be able to tackle more complex questions than ever before. I think you’ll be surprised even early in [2025] the kind of newer things search can do compared to where it is today.”

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​OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model”​
​Roger Montti / OpenAI Search Trends​
​OpenAI announces new o1 language model, described by Sam Altman as the world's smartest, plus a Pro tier offering unlimited usage.

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​Crawling December: The how and why of Googlebot crawling ​
​Martin Splitt, Gary Illyes / Google Search Updates​
​Google has launched a new series called Crawling December. They will publish new content each week this month covering various aspects of the crawling process that are not often discussed but can significantly impact website crawling. Start learning about them here.

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​Google: Just Because You Call Yourself It, It Doesn't Mean You Will Rank For It​
​Barry Schwartz / Google Search Q&A​
​John Mueller responded to a question on why a company is not ranking for its new brand name, saying, "Just because you call your company something doesn't mean it'll show up on top in search like that".

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​How Robots.txt Works [Video]​
​Google Search Central / Search Lightning Talks​
​Martin Splitt covers how robots.txt interacts with robots meta tags and HTTP headers, and how to use them to control search engine crawlers' access to your website.

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​Handling Dupes - Same Same or Different? [Podcast]​
​Google Search Central / Search off the Record​
​In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization. A must listen!

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​Google: Focus On Field Data For Core Web Vitals​
​Matt G. Southern / Google Search Q&A​
​Google advises prioritizing field data over lab data for Core Web Vitals, as PageSpeed Insights throttling is adjusted.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​The SEOFOMO Community Top SEO Predictions & Tips for 2025 [from +100 Survey Answers]​
​SEOFOMO / Search Trends​
​Learn about the top SEO tips and predictions from +100 SEOFOMO survey answers, including AI-Driven and Generative Search, Zero-Click and On-SERP Experiences, Brand Authority and Topical Relevance, Shifts in Content Strategy and Quality Standards and more.

• Related: 2025 SEO Trends: Top Predictions from 23 Industry Experts by Chima Mmeje​
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​New Research: SparkToro analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google​
​Rand Fishkin / Search Trends​
​Rand analyzed 332 million searches over 21 months from ~130K mobile & desktop to reveal how people use Google. “A few thousand query terms make up a quarter of all Google searches, and that looks to be rising over time”.

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​The SEO Chapter from The Web Almanac 2024​
​Jamie Indigo, Dave Smart, Mikael Araújo, and Michael Lewittes / Search Trends​
​The Web Almanac’s SEO chapter analyzes the critical elements and configurations influencing a website’s organic search visibility. This chapter combines data from HTTP Archive, Chrome User Experience Report, and custom metrics to document the state of SEO and its context in the digital landscape. Read it now!

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​SEO Salary Survey 2024 (How Much are SEOs Really Making?)​
​Chris Haines / Search Trends​
​How much do SEOs earn? Chris ran a survey at BrightonSEO and asked 111 attendees what they earned. The median annual salary for SEOs is $58,288.

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​Oh my god ChatGPT is not a search engine [Video]​
​Jess B Peck / Search Trends​
​Jess shows in this video why you shouldn't use ChatGPT as a search engine.

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​The Ultimate Guide to Link Building: Strategies, Tools, and FAQs​
​Andy Drinkwater / Link Building​
​One of the most comprehensive link building guides, going through concepts, approaches, tactics, tools and more; by Andy Drinkwater.

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​EEAT guide for publishers​
​Harry Clarkson-Bennett / Content Optimization​
​Harry suggests breaking EEAT down into elements that fit under four categories; sitewide, desk level, page level and off-site While it’s not a direct ranking factor, fewer people trust news and big news publishers than ever before. So, if you're a publication, it matters.

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​Different ways to Map Keywords to topics – with Supervised and Unsupervised ML approaches​
​Lazarina Stoy / SEO Automation​
​Lazarina shares four methods that can help you map keywords to topics effectively, each varying in complexity and effectiveness for the task, yet each with its own merits and applications in this step-by-step guide.

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​Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]​
​Andrea Volpini / Technical SEO​
​Learn about the evolution of structured data in 2024 and its impact on SEO, from knowledge graph development to new data types, in this comprehensive guide by Andrea.

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​Is srsltid impacting Google crawling?​
​Riccardo Mares / Technical SEO ​
​The srsltid parameter has been appearing in organic search results. Is it normal? What SEO actions should you be taking?

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​Guide to Baidu SEO in 2025 Step by Step​
​Marcus Pentzek / International SEO ​
​Websites still matter in China. While social media is incredibly effective at driving awareness and engagement, Baidu SEO plays a critical role, especially for B2B companies and educational institutions. Learn how it works in this comprehensive guide by Marcus.

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​Using Google Merchant Center Next For Competitive Analysis​
​Gil Gildner / Ecommerce SEO ​
​Google Merchant Center Next offers analytics and insights to help you manage product listings, enhance visibility, and outperform competitors.

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​Designing (and Evolving) a New Web Performance Score​
​Harry Roberts / Page Experience​
​CrRRUX is a clear indicator of performance in the context of your peers, it simplifies competitor analysis into a single number reflecting real user experiences across a given cohort of sites. Learn more about it here.

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​How to Report on Traffic from AI Tools in GA4​
​Dana DiTomaso / SEO Measurement​
​Do you know how many visitors were brought to your website as a result of an AI search or chat? This information is already available in GA4, but it’s typically hidden in your Referral channel. Dana shares how to set up a custom channel in GA4 to highlight the traffic from AI Tools that you’re probably already getting.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

💸 Latest SEO Jobs

• ​SEO Specialist at Croud​
• ​SEO specialist for solar panel startup at team&tonic​
• ​Senior Specialist, Technical SEO at Shutterstock​
• ​Manager, Growth Content (SEO) at Shutterstock​
• ​Senior Marketing Manager, Demand Generation at Newfold Digital (Yoast)​
• ​Senior Marketing Operations Manager at Newfold Digital (Yoast)​
• ​Senior Marketing Manager – Brand at Yoast​
• ​Senior Marketing Manager – SEO & Content at Yoast​
• ​Director, SEO at Tombras​
• ​Content Marketer at Lambda​
• ​SEO Consultant at Botify​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​SEO Gets - Dashboard for your Google Search Console data
​SEO Gets​
​Connect your GSC accounts and experience what SEO analytics should have been all along — clean, powerful, and user-friendly.

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​AI Traffic Evolution Dashboard
​StudioHawk, Itamar Blauer​
​See how AI contributes to your traffic over time by checking the most popular AI traffic sources in a pre-set filter. Instructions: Make a copy and add your GA4 property. Click on the chart, scroll down in the Setup tab and edit the Filter called "Traffic from AI & LLM Sources". You'll see a red box, just click it and add "Source", and then the filter should work properly.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Live Q&A with Doreid Haddad: Boost Your E-commerce Strategy in 30 Min
​Wordlift / Online / Free / December 10, 2024​
​Join Doreid Haddad for a focused session with e-commerce, tailored for professionals looking to enhance their online business performance.

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​The SEOFOMO Meetup - London Edition with Wix Studio
​SEOFOMO / London, UK / Free / January 23, 2025​
​A free SEO Meetup with SEO roundtables, quizzes, giveaways & networking organized by SEOFOMO and Wix Studio in London on January 23rd, 2025. Join the waitlist now!

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​WTSFest London 2025
​Women in Tech SEO / London, UK / +£299 / February 19 & 20, 2025​
​The WTSFest marketing and SEO conference is back in London – offering a 2-day experience for the first time.

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​See more upcoming SEO events in the new SEOFOMO Events Section​

[Announcement]​
​⚡ The SEOFOMO Free SEO Auditing Bundle

Get the following free SEO auditing resources as well as tools by SEOFOMO partners... just for SEOFOMO subscribers like you:

1. A Minimum Viable SEO Validation Checklist
2. A Blog's SEO Configuration Checklist
3. Ecommerce Product Page Optimization Checklist
4. Google's Content Quality [E-EAT], Helpfulness and Page Experience Questions
5. SEO Recommendations Prioritization and Presentation Template
6. Extended 60 day free trial of Sitebulb, website auditing tool for professional SEOs.
7. Extended 60 day free trial of SEOTesting.com, SEO testing and experimentation tool.
8. ... much more!

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