โ›ฑ๏ธ Latest in SEO News with SEOFOMO [July 21, 2024]


July 21, 2024
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๐Ÿ—ž๏ธ Search Updates and News from Search Engines

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โ€‹Google Says Thereโ€™s No Way To Block Content Only From Discover Feed
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Matt G. Southern / Google Search Q&A
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Google confirms there is no option to block content only from Discover at the moment , unlike News.

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โ€‹Google: Removing Massive Disavow Lists Should Not Worry You
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Barry Schwartz / Google Search Q&A
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John Mueller was asked if you should worry about massive link disavow lists and their removal. John said you should not be worried at all.

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โ€‹Google Confirms Ranking Boost For Country Code Domains
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Roger Montti / Google Search Q&A
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Google's Gary Illyes confirmed that country code domain names perform better in search results because Google gives an edge to local sites.

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โ€‹Google: Core Update Expected In The Coming Weeks
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Barry Schwartz / Google Search Q&A
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Danny Sullivan said that he expects the next core update to be rolling out in the coming weeks.

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โ€‹Google Tests AI-Organized Local Search Results Page
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Barry Schwartz / Google Search Trends
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Google seems to be testing its AI-organized search results pages for local search queries.

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โ€‹English Google SEO office-hours from July 2024
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โ€‹โ€‹โ€‹Google Search Central / SEO Q&A
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โ€‹โ€‹โ€‹Listen to the audio recording of the Google SEO office-hours from July 2024, going through many SEO community questions: "How does Google handle incremental CMS migration and Hreflang?", "What non-search features does GoogleOther crawling support?" and more.

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โ€‹Billions Of Google goo.gl URLs Will No Longer Work
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Barry Schwartz / Google Product Updates
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Starting August 23, 2024, goo.gl links will start notifying users that the link will no longer be supported after August 25, 2025 prior to navigating to the original target page.

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โ€‹Welcome to the Google Trends Tutorials [Video]
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Google Search Central / Google Trends Tutorials
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Get insights about current events, cultural trends, consumer behavior, and more with Daniel Waisberg on Google Trends Tutorials, a new YouTube series!

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โ€‹OpenAI announces GPT-4o mini: advancing cost-efficient intelligence
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OpenAI / OpenAI Product Updates
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โ€œGPT-4o mini enables a broad range of tasks with its low cost and latency, such as applications that chain or parallelize multiple model calls, pass a large volume of context to the model and moreโ€.

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โ€‹โ€‹Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channelโ€‹

[Sponsor / Affiliate]โ€‹
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โšก Live Webinar: PPC and Organic Search - in Harmony!

Donโ€™t let the crowded and chaotic SERP drive you crazy, donโ€™t think you canโ€™t win! Maximize the entire SERP opportunity from paid ads and SERP features to organic web results ๐Ÿ’ช Find out how! Join our webinar on July 30th.

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๐Ÿ™‹๐Ÿปโ€โ™€๏ธ SEOFOMO AMA

Get answers to your burning SEO questions through the new SEOFOMO โ€œAsk Me Anythingโ€ series.

Since the next edition of SEOFOMO, Iโ€™ll be answering the SEO questions I receive through this form as a new AMA section in the SEOFOMO newsletter and/or video in Crawling Mondays.

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โ€‹Ask your SEO questions here!โ€‹

๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast
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Barry Schwartz / Search Trends
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Catena Media, a publicly-traded online gambling information company, issued its Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update.

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โ€‹How to Get Search Traffic Without Ranking for Anything
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Tim Soulo / General SEO
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Tim shares a simple trick for getting search traffic for the keywords you want to rank forโ€”without actually ranking for them: Second-hand search traffic.

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โ€‹7 Key Questions and Tools to Assess Your Site Organic Search Rankings Drops
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Aleyda Solis / Search Trends
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Learn about the fundamental questions to ask, data to assess and tools to use to analyze a site rankings drop.

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โ€‹From Clicks to Community: Embracing the Shift from the Traffic Era to Audience Era
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Scott Purcell / Search Trends
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Create comprehensive content, focus on authority and expertise, and enhance user engagement. Scott shares actionable tips for publishers in this guide.

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โ€‹Local link building: How community and local activities lead to backlinks
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Celeste Gonzalez / Local SEO
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Learn effective ways to build links for your local business based on IRL activities, like events, sponsorships and partnerships. Find how local content creation improves your authority and brand awareness.

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โ€‹The 11 Known Google Business Profile Fields That Impact Your Rank
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Miriam Ellis / Local SEO
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Business Title, Address, Categories... Miriam discusses these and other Google Business Profile fields that can have a positive impact on how you rank.

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โ€‹Unlocking SEO and Revenue with Accessibility [Presentation]
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Lea Scudamore / General SEO
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Lea goes through the 5 crucial steps to WCAG compliance and enhancing user experiences, from crafting a digital accessibility statement to optimizing audio, video, forms, and more.

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โ€‹The Impact of the EU Digital Markets Act on SEO
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Mitul Gandhi / General SEO
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Mital explains the impact of the Digital Markets Act on SEO, how Google's response is changing search results, and how to measure the effects.
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โ€‹AI Overview Trends: Insights from 5,000 HR and Workforce Management Keywords for SaaS
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Helene Jelenc / AI Search Trends
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A study about Googleโ€™s AI Overview trends from thousands of HR and workforce keywords. How often does AI Overview appear for transactional intent vs informational, top of funnel queries? Learn about this and more!

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โ€‹2024 Salary and Career survey: How much search marketers make
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Danny Goodwin / SEO Careers
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Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land's 2024 Salary and Career survey.

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โ€‹Testing Ideas From the Google API Leaks โ€” Whiteboard Friday [Video]
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Will Critchlow / Search Trends
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Will shares four testing ideas relating to the Google API leaks to help answer what is and what isnโ€™t a Google ranking factor in this insightful Whiteboard Friday.

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โ€‹4 Ways PPC and SEO Can Work Together (And When They Canโ€™t)
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Si Quan Ong / General SEO
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You don't have to choose between SEO or PPC. The best companies use both. Here's how they can work together.

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โ€‹โ€‹See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channelโ€‹

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โšก Answer The SEOFOMO SEO Consulting Survey 2024 and Win an SEOFOMO Mug & Hoodie

Are you an SEO professional offering consulting services, whether part or full-time, as a freelance or agency side? Then this survey is for you!

It will only take 5 minutes to answer the questions, it's anonymous and it will allow us to understand the current SEO consulting challenges and trends better.

Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of a (very cool) SEOFOMO mug and hoodie!

The results will be shared for free in the SEOFOMO newsletter and Website (no need to be subscribed) on August 25, 2024. You have until August 21, 2024 to fill it out.

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹Schema.org Validator [Updated Design]
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Schema.org
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The Schema.org Website and validator have a new design. Check it out.

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โ€‹Botpresso SEO Chrome Extension
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Botpresso
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Comprehensive Chrome SEO extension empowers you to analyze any webpage in seconds: On-Page SEO Audit, Advanced Heading Management, Effortless Image Optimization, and more.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxโ€‹

๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹SEO IRL 2024โ€‹
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SEO IRL / Toronto, Canada / $85.47 / October 4, 2024
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Learn and connect with top SEO experts in this yearโ€™s SEO IRL with Mike King, Fery Kaszoni, Bibi Raven, Steve Toth and more.

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โ€‹Networking for Enterprise SEOs - Chicago
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seoClarity / Chicago, United States / October 24, 2024
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Learn about enterprise SEO, meet other SEOs from the area, and hear insights from Kevin Indig.

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โ€‹Ahrefs Evolve 2024
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Ahrefs / Singapore / October 24-25, 2024
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2 days in sunny Singapore. 500 digital marketing enthusiasts. 18 top speakers from around the world. Join the event and let the magic happen.

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โ€‹See more upcoming SEO events in the new SEOFOMO Events Sectionโ€‹

[Announcement]โ€‹
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โšก Blue Arrayโ€™s SEO Summer School is here with 10 Scholarship Places Available

Blue Arrayโ€™s SEO Summer School is back!

Until September 2nd you can get ยฃ100 off of their SEO Managers Certification and I also have 10 scholarship places for the SEO Summer School.

Successful applicants will be offered a free place on the CPD Certified Blue Array Academy SEO Manager Certification. If you would like to benefit from a free place, you can apply before 11:59 pm on 31 July.

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๐Ÿ™Œ SEOs and Digital Marketers to Follow

This week's SEOs and digital marketing specialists to follow are:

  • Gianluca Fiorelli (X, LinkedIn), Senior Strategic and International SEO Consultant
  • Natalie Slater (X, LinkedIn), Freelance SEO Consultant
  • Silvia Martin (X, LinkedIn), Independent SEO Consultant and Founder of Trebole
  • Geoff Kennedy (X, LinkedIn), SEO & Digital Marketing Consultant
  • Nick LeRoy (X, LinkedIn), Freelance SEO Consultant and Owner of SEOJobs.com
  • Natalia Witczyk (X, LinkedIn), CEO & International SEO Consultant Mosquita Digital
  • Hannah Butcher (X, LinkedIn), Freelance SEO & Content Marketer
  • Jo Turnbull (X, LinkedIn), SEO and Digital Marketing Consultant at Turn Global

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!โ€‹

๐Ÿ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com
* Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year
* Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year
* Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year
* Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug

[RH_REFLINK GOES HERE]

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Thanks for reading, until next week!

Aleyda Solisโ€‹
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
โ€‹Follow me on โ€‹X/Twitterโ€‹ / โ€‹YouTubeโ€‹ / โ€‹LinkedInโ€‹ / โ€‹Websiteโ€‹

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