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β±οΈ Latest in SEO News with SEOFOMO [July 21, 2024]
Published 6 months agoΒ β’Β 7 min read
July 21, 2024 βSubscribe and join +34.2K SEOs and Marketers
Don't want to wait until next week to be updated with the latest in SEO? Follow the new SEOFOMO Whatsapp channel to keep updated about the latest in SEO daily.
ποΈ Search Updates and News from Search Engines
βGoogle Confirms Ranking Boost For Country Code Domains βRoger Montti / Google Search Q&A βGoogle's Gary Illyes confirmed that country code domain names perform better in search results because Google gives an edge to local sites.
βEnglish Google SEO office-hours from July 2024 ββββGoogle Search Central / SEO Q&A ββββListen to the audio recording of the Google SEO office-hours from July 2024, going through many SEO community questions: "How does Google handle incremental CMS migration and Hreflang?", "What non-search features does GoogleOther crawling support?" and more.
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βBillions Of Google goo.gl URLs Will No Longer Work βBarry Schwartz / Google Product Updates βStarting August 23, 2024, goo.gl links will start notifying users that the link will no longer be supported after August 25, 2025 prior to navigating to the original target page.
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βWelcome to the Google Trends Tutorials [Video] βGoogle Search Central / Google Trends Tutorials βGet insights about current events, cultural trends, consumer behavior, and more with Daniel Waisberg on Google Trends Tutorials, a new YouTube series!
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βOpenAI announces GPT-4o mini: advancing cost-efficient intelligence βOpenAI / OpenAI Product Updates ββGPT-4o mini enables a broad range of tasks with its low cost and latency, such as applications that chain or parallelize multiple model calls, pass a large volume of context to the model and moreβ.
[Sponsor / Affiliate]β ββ‘ Live Webinar: PPC and Organic Search - in Harmony!
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Donβt let the crowded and chaotic SERP drive you crazy, donβt think you canβt win! Maximize the entire SERP opportunity from paid ads and SERP features to organic web results πͺ Find out how! Join our webinar on July 30th.
Get answers to your burning SEO questions through the new SEOFOMO βAsk Me Anythingβ series.
Since the next edition of SEOFOMO, Iβll be answering the SEO questions I receive through this form as a new AMA section in the SEOFOMO newsletter and/or video in Crawling Mondays.
βHow to Get Search Traffic Without Ranking for Anything βTim Soulo / General SEO βTim shares a simple trick for getting search traffic for the keywords you want to rank forβwithout actually ranking for them: Second-hand search traffic.
βLocal link building: How community and local activities lead to backlinks βCeleste Gonzalez / Local SEO βLearn effective ways to build links for your local business based on IRL activities, like events, sponsorships and partnerships. Find how local content creation improves your authority and brand awareness.
βUnlocking SEO and Revenue with Accessibility [Presentation] βLea Scudamore / General SEO βLea goes through the 5 crucial steps to WCAG compliance and enhancing user experiences, from crafting a digital accessibility statement to optimizing audio, video, forms, and more.
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βThe Impact of the EU Digital Markets Act on SEO βMitul Gandhi / General SEO βMital explains the impact of the Digital Markets Act on SEO, how Google's response is changing search results, and how to measure the effects. β
β‘ Answer The SEOFOMO SEO Consulting Survey 2024 and Win an SEOFOMO Mug & Hoodie
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Are you an SEO professional offering consulting services, whether part or full-time, as a freelance or agency side? Then this survey is for you!
It will only take 5 minutes to answer the questions, it's anonymous and it will allow us to understand the current SEO consulting challenges and trends better.
Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of a (very cool) SEOFOMO mug and hoodie!
The results will be shared for free in the SEOFOMO newsletter and Website (no need to be subscribed) on August 25, 2024. You have until August 21, 2024 to fill it out.
βBotpresso SEO Chrome Extension βBotpresso βComprehensive Chrome SEO extension empowers you to analyze any webpage in seconds: On-Page SEO Audit, Advanced Heading Management, Effortless Image Optimization, and more.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βSEO IRL 2024β βSEO IRL / Toronto, Canada / $85.47 / October 4, 2024 βLearn and connect with top SEO experts in this yearβs SEO IRL with Mike King, Fery Kaszoni, Bibi Raven, Steve Toth and more.
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βNetworking for Enterprise SEOs - Chicago βseoClarity / Chicago, United States / October 24, 2024 βLearn about enterprise SEO, meet other SEOs from the area, and hear insights from Kevin Indig.
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βAhrefs Evolve 2024 βAhrefs / Singapore / October 24-25, 2024 β2 days in sunny Singapore. 500 digital marketing enthusiasts. 18 top speakers from around the world. Join the event and let the magic happen.
[Announcement]β ββ‘ Blue Arrayβs SEO Summer School is here with 10 Scholarship Places Available
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Blue Arrayβs SEO Summer School is back!
Until September 2nd you can get Β£100 off of their SEO Managers Certification and I also have 10 scholarship places for the SEO Summer School.
Successful applicants will be offered a free place on the CPD Certified Blue Array Academy SEO Manager Certification. If you would like to benefit from a free place, you can apply before 11:59 pm on 31 July.
This week's SEOs and digital marketing specialists to follow are:
Gianluca Fiorelli (X, LinkedIn), Senior Strategic and International SEO Consultant
Natalie Slater (X, LinkedIn), Freelance SEO Consultant
Silvia Martin (X, LinkedIn), Independent SEO Consultant and Founder of Trebole
Geoff Kennedy (X, LinkedIn), SEO & Digital Marketing Consultant
Nick LeRoy (X, LinkedIn), Freelance SEO Consultant and Owner of SEOJobs.com
Natalia Witczyk (X, LinkedIn), CEO & International SEO Consultant Mosquita Digital
Hannah Butcher (X, LinkedIn), Freelance SEO & Content Marketer
Jo Turnbull (X, LinkedIn), SEO and Digital Marketing Consultant at Turn Global
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!