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π¦ It's #SEOFOMO News Time
The June 25, 2023 edition of SEOFOMO is here
β[If you want to read SEOFOMO on the Web click here]β
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ποΈ Search Updates & News from Search Engines
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βDoes A Page Need To Be Cached In Order To Appear In Search? [Video]β
β#AskGooglebot / Google Q&A
βDoes Google have to cache a page for it to appear in Search? Find out if in this episode of AskGooglebot with John Mueller. He covers indexing, cached pages, and how they are independent from one another.
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βWhy Is My Site Not Indexed? [Podcast]β
βSearch Off the Record / Google Search Guidelines
βMartin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in the Google Search Console to help determine why your website is not indexed.
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βSearch Console to Feature INP Status in the Core Web Vitals Report by March 2024β
βGoogle Search Central / Google Product Updates
βINP (Interaction to Next Paint) is a new metric that will replace FID (First Input Delay) as a Core Web Vital in March 2024. The Google Search Console is adding INP's status to the Core Web Vitals report to help you prepare.
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βRemoving Personal Info From Google: Insights From John Muellerβ
βMatt G. Southern / Google Search Guidelines
βLearn how to remove your personal information from search. Get an in-depth view of Google's content removal process, with insights from John Mueller.
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βGoogleβs John Mueller Warns Against Custom Elements In Headβ
βMatt G. Southern / Google Search Guidelines
βUsing custom HTML tags in a web page's head can disrupt Google's rendering and indexing, potentially impacting SEO. Learn what to do instead.
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βReminder: The best word count needed to succeed in Google Search is ... not a thingβ
βGoogle Search Liaison / Google Search Guidelines
βA reminder from Google that you should write as long or short as needed for people who read your content. That's aligned with what Google ranking systems aim to reward.
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[Main Sponsor]β
ββ‘ Did your Rankings Suddenly Drop?
Keep a cool head β we've got you.
Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!
βRecover your rankingsβ
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πThis week's SEO Awesomeness
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βNext-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]β
βAlex Johnson, Tory Gray / General SEOβ
βAlex and Tory explain how you can elevate your SEO content planning and keyword matrix development process by leveraging the capabilities of Airtable for greater cross-data integration.
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β5 Useful ChatGPT Plugins and Ways to Use Them to Help You in SEO Tasks [Thread]β
βYours Truly / SEO Automationβ
Learn how the Website Performance, the Video Highlight, the Scholar AI Plugins, and more can help you to speed up many of your day-to-day SEO tasks with ChatGPT.
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βHow and Why You Should Create Informational Content with POVsβ
βVictor Ijidola / Content Optimization
βYou want your content to persuade your readers to do something β whether it's to sign up for a product trial, buy your product, or contact you for a consultation. That's where points of view (POVs) come in. Learn how to integrate them in your informational content for success.
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βHow to Structure a Blog Post? [Infographic]β
βAndy Chadwick / Content Optimization
βAndy shares an infographic with insightful tips to optimize your blog posts, whether when creating new content from scratch or when updating it.
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βHow To Connect ChatGPT APIβs To Google Sheetsβ
βChris Long / SEO Automation
βChris shows through an example how you can use ChatGPT to automate generating metadata at scale for a site leveraging Google Sheets OpenAI's API Integration.
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βBest SEO Newsletters (Top 40)β
βOlga Zarr / SEO News
βOlga shares a comprehensive list of 40 newsletters to learn SEO from, along with what you can expect from each. Take a look!
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βHow to use location-specific authority content for SEOβ
βErin Jones / Local SEO
βLearn how to boost visibility in search results, increase trust, and bring in leads for your business with outstanding location pages and blog posts.
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βHow to Create Kick-Ass Local Landing Pages β Whiteboard Friday [Video]β
βAmanda Jordan / Local SEOβ
Discover the most popular features and get to know the dos and don'ts when creating local landing pages in this actionable Whiteboard Friday with Amanda Jordan.
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βSearch Generative Experience Roundtable Discussion [Free Webinar]β
βClearscope / SEO Events
βHow should you prepare for Google's new Search Generative Experience? Join this free webinar where I'll participate with Marie Haynes, Mike King, Kevin Indig, Gaetano Dinardi, and Bernard Huang; in which we will be discussing and answering your questions.
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βIntroducing AI-Driven SEO Mastery: Unleashing the Power of Prompts [Free eBook]β
βBotpresso / SEO Automation
βLearn how to leverage AI Prompts to Maximize your SEO. Download the ebook for free.
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[Sponsor]β
ββ‘ The Power of βIndexβ Campaigns: A Case Study Showing How to Get Links from Timeout, ABC News, Thrillist, and more
Today's case study from Fery shows the power of βIndexβ campaigns. Having a list of the top 10 states or cities for a given topic will give you more outreach opportunities.
You can reach out to state-wide journalists and exponentially increase your chances of earning links. You can use government data that is regionalized, or you can do your own research by using multiple data sources.
This is how Search Intelligence got massive links in Timeout, ABC News, Thrillist, and 10 other news publications with a campaign idea: The best states in America for hiking. They analyzed five factors that contribute to an optimal hiking experience, among others:
- Number of hiking trails and waterfalls relative to state area
- Percentage of each state covered by national and state parks
- Average yearly temperature and rainfall
βRead more about itβ
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πΈ Latest SEO Jobs
- βAssociate Director, SEO (US) at Journey Furtherβ
- βSEO Engineer at iPullRankβ
- βSEO Associate at Seer Interactiveβ
- βHead of Growth Marketing at Community Phoneβ
- βSEO Executive - iGaming at Finixioβ
- βDirector, Digital Marketing (Studios) at Disneyβ
- βSenior SEO/CRO Manager at Gong.ioβ
- βSEO, Senior Associate | CNET Group at Red Venturesβ
- βSEO Manager at BOLDβ
- βHead of SEO at lastminute.comβ
- βSEO Content Specialist at Heimdalβ
- βSEO Specialist (f/m/x) at AUTO1 Groupβ
- βSEO Manager at DesignRushβ
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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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π Free(mium) SEO Tools
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βAnswer Generator for People Also Ask (PAA) Boxesβ
βKoen Leemans
βThe People Also Ask (PAA) Answer Generator is a tool that uses the OpenAI GPT-3 model and a SERP scraper to generate optimized answers for the popular "People Also Ask" boxes on Google Search Result Pages
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βCapo: get your in orderβ
βRick Viscomi
βHow you order elements in the can affect the (perceived) performance of the page. This script helps you identify which elements are out of order.
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[Special Announcement]β
ββ‘ The world's largest search conference is heading to the US
Join us for two days of learning and networking or add a training workshop to really build your knowledge.
If you've been to brightonSEO before you'll get all the SEO wisdom with the silly bits you've come to expect. If not, the brightonSEO team would love to see you at our friendly and welcoming event.
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π The SEOFOMO's SEOs & Digital Marketers to Followβ
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βLet's follow these amazing SEOs that are part of the Learning SEO Free Accelerator experienced professionals who will share their knowledge through Q&As:
- Greg Bernhardt (Twitter, LinkedIn), Senior SEO Strategist at Shopify
- Miracle Inameti-Archibong (Twitter, LinkedIn), Head of Organic Search at John Lewis
- Eli Schwartz (Twitter, LinkedIn), Growth Advisor and SEO Strategic Consultant
- Silvia Martin (Twitter, LinkedIn), Independent SEO Consultant and Founder at Trebole
- Azeem Ahmad (Twitter, LinkedIn), Digital Marketing Lead at ASSA ABLOY Group
- Jackie Chu (Twitter, LinkedIn), Web Technology & SEO Intelligence Lead at Uber
- Martin MacDonald (Twitter, LinkedIn), Founder at MOGmedia Inc. & SERPERE.AI
- Orit Mutznik (Twitter, LinkedIn), SEO Director at Forbes
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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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π‘ Non-SEO, Digital Marketing News, Guides & Tools
If you like SEOFOMO and youβre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.
βMarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,300 subscribers after 15 editions!
βCheck MarketingFOMO nowβ
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π Refer SEOFOMO to your Friends & Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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βOr share via: Twitter | Whatsapp | LinkedIn | Facebook | Email β
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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π Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!