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π¬ Google Update, AIOs in the EU and more - SEOFOMO March 30, 2025
Published 2 days agoΒ β’Β 8 min read
March 30, 2025 βSubscribe and join +37K SEOs and Marketers
ποΈ Search Updates and News from Search Engines
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βGoogle March 2025 Core Update Finished Rolling Outβ βBarry Schwartz / Google Search Updatesβ βGoogle's March 2025 core update is now done rolling out; it took 14 days, starting on March 13, 2025, and ending on March 27, 2025.
βGoogle Expands AI Overviews To More EU Regionsβ βBarry Schwartz / Google Search Updatesβ AI Overviews are now officially live in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
βOpenAI Rolls Out GPT-4o Image Creation To Everyoneβ βMatt G. Southernβ OpenAI integrates free image generation into GPT-4o, creating context-aware visuals with text capabilities for all users.
βGoogle drops AI while browsing featureβ βBarry Schwartz / Google Product Updatesβ βGoogle has dropped its AI while browsing feature, formerly known as SGE while browsing. This feature allowed you to ask Google to generate key points from the page while browsing.
βEnsure Organic Shopping Traffic Is Counted in SEO Reportingβ βMitul Gandhi / SEO Measurementβ βMitul explains how to modify GA4βs Custom Channel Groupings so that Organic Shopping is counted as part of the Organic Search channel in this step-by-step guide.
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βWhat even are log files & bots? [Presentation]β βSally Mills / Technical SEOβ βSally explains what are log files, why they're important to analyze in your SEO process, and how to analyze them, in this practical guide.
βHow Gen Alpha is Influencing Future SEO Strategiesβ βKel Coleman / Search Trendsβ βOptimize for conversational AI, prioritize snackable and visual content, and build trust through authenticity. Kel goes through how Gen Alpha influences the future of SEO strategies in this guide.
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βThe 2025 SEO Job Reportβ βNick LeRoy / SEO Careers β βNick shares the results of an SEO job study that includes real data, key insights, and helpful context to guide smarter decisions. β75% of job listings included technical SEO as a required skillβup from 71% the previous quarterβ.
βGenerative AI for Content: The Magic, the Mayhem, and the Human Touchβ βChris Whiteβ Generative AI for content is transforming how businesses create everything from blog posts to visuals. This article explores real-world use cases, key benefits, and what to watch out for.
βZyppy List - Discover Proven Marketing Companiesβ βZyppy β βZyppy List, launched by Cyrus Shepard, helps people find great marketing companies and consultants. Zyppy List vets and ranks proven marketing providers based on real-world reputations, trust, and client results. They don't accept everyone, but verification is 100% free, and you even get a followed backlink.
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βKeyword research with Wikipediaβ βDetailedβ βThe idea is simple: Wikipedia pageviews are public, so if a Wikipedia page is ranking well for a keyword you care about, we can get an idea of how much traffic Google might be driving to that page. You'll at least know the upper limit. β
βSEOnthebeachβ βSEOnthebeach / CastellΓ³n, Spain / +336 β¬ / June 6 - 7, 2025ββ ββJoin Aleyda Solis, Estela Franco, Alfonso Moure, MJ CachΓ³n, Maria Amelie White, Greg Gifford and more in a new beach location in the most laid-back, actionable, and insightful SEO event in Spain.
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βShenzhen SEO Conferenceβ βShenzhen SEO Conference / Shenzhen, China / +$398 / September 18-21, 2025β βJoin Aleyda Solis, Gary Illyes, Zac, Kyle Roof, Georgia Tan and many others in Shenzhen, the Silicon Valley of China, to learn, network, and explore cutting-edge SEO strategies that bridge Eastern and Western markets.
I also want to thank Daniel Brhel, who had been chosen as the initial winner but he got in touch mentioning how he had already access to a ticket to the SEO Week event and very kindly asked me to choose a new winner. Thanks Daniel for your generosity! β
If you didn't win the raffle and haven't yet registered for the SEOWeek ... what are you waiting for? The next most prolific week-long SEO event in NYC. Learn, network, and explore the current and future state of SEO. See you there!
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π₯ Other Digital Marketing News
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βHow I Grew SEOFOMO Into an Email Marketing Empire β Whiteboard Fridayβ βAleyda Solis β βRun giveaways, use free resource magnets, and promote on social media. Aleyda goes through 7 tips to grow email newsletters based on her own SEOFOMO, MarketingFOMO and AI Marketers experience in this edition of Whiteboard Friday.
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βYouTube is changing how YouTube Shorts views are countedβ βAisha Malikβ YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing. Shorts views will now count the number of times a creatorβs Short starts to play or replay.
This week's SEOFOMOer to follow is Maria Amelie White, UK SEO Lead at TUI and former Global SEO Lead at Kurt Geiger, Head of SEO at floristPro, and SEO Manager at Greenlightβamong many other roles throughout an SEO career spanning over 15 years, specializing in Technical SEO, International SEO, Local SEO and Digital PR.
Maria is bilingual in English and Spanish, and an experienced speaker, having spoken at events like the Google Search Central Live in Zurich 2023, We Love SEO, DigitalX in London, SEODay in Mexico City, and will be speaking in the upcoming SEOnthebeach, and SEOFOMO Meetup.
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!