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π’ Google Update, AI News, & More with SEOFOMO - July 6, 2025
β π βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending SEO stories this week on βSEOFOMO Newsβ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:
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βBlending SEO and UX to Build Content for Real People [12 Votes]β βSanja Markovic / SEO Content βThe synergy between SEO and UX offers a powerful framework for understanding not just what users search for, but what drives their online behavior and needs. Sanja goes through it.
βPSA: Fan Out Queries Are Not In Google Search Consoleβ βBarry Schwartz / Google Search Trendsβ βGoogle Search Console will not show the βquery fan-outβ queries. At best, it will show you the query used by the searcher, not how Google AI is expanding the query with its query fan-out technique.
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βThe new Search Console Insights report is hereβ βMoshe Samet / Google Search Releaseβ βGoogle announced the new version of Search Console Insights, integrated directly into the main Search Console interface, replacing the current standalone beta experience.
[Sponsor]β ββ‘ SE Rankingβs AI Search Toolkit: Track mentions, links, and visibility in AI-generated answers
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SE Rankingβs AI Search Toolkit reveals how (and how often) tools like ChatGPT, Googleβs AI Overviews, and AI Mode feature your brand and competitors.
Track brand mentions, identify when your site is linked, and review changes to your presence over time. Get visibility trends, historical performance data, and critical metrics to see where you stand and how to improve. Monitor your positions in AI Overviews, AI Mode, and ChatGPT responses, and see how often competing brands appear in AI answers. Then spot the gaps holding you back.
Use these insights to fine-tune your SEO strategy, boost your AI search presence, and outpace your competitors.
βExplaining The Great Decoupling To C-Levelβ βDan Taylor / Enterprise SEOβ βWelcome to The Great Decoupling: when showing up in search doesnβt mean getting the click. Here's whatβs driving the shift, how you can adjust your SEO efforts.
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βHow To Adjust Your Content Strategy for Googleβs AI Modeβ βJohn Iwuozor / Content Optimizationβ βLearn what to stop doing, what to double down on, and how to reposition your content so it still gets discovered in a search experience where clicks are no longer guaranteed.
βKeywords are dead. But the Keyword Universe Isnβtβ βKevin Indig / Keyword Researchβ βKevin explains why the old way of doing keyword research doesnβt cut it anymore, how to build a keyword pipeline that compounds over time, how to handle keyword chaos with structure and clarity, and more.
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βHow to Do an Enterprise SEO Audit the Right Wayβ βMark Howser / General SEO β βA step-by-step process for creating an advanced enterprise SEO audit, designed to reveal hidden opportunities, reduce internal friction, and fuel long-term growth.
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βThe State of eCommerce SEO: How to Win in Today's Products SERPsβ βAleyda Solis / Ecommerce SEOβ βI go through the current state of eCommerce SERPs and the top SEO actions to drive growth to online stores worldwide, based on survey insights and research across thousands of product queries in various verticals.
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βStop testing. Start shippingβ βJono Alderson / Search Trendsβ βWhy tomorrowβs best-performing brands will be the bravest, not the smartest. Jono explains why incrementality testing doesnβt work in SEO.
β99% of AI + SEO Tools & Prompts are useless. Context still reigns supremeβ βJan-Willem Bobbinkβ ββUntil LLMs can see, crawl, and understand your site like Google does and until tools account for content, links, citations and technical structure in context, most AI-powered SEO tools are just fancy autocomplete machinesβ.
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βChatGPT 4o System Prompt Leak: SEO Impactβ βHanns Kronenbergβ βWhen Is ChatGPT 4o Web Search Activated? When Search Is Prohibited? How Does ChatGPT Search When Allowed? Learn about this and more from ChatGPT 4o system prompt leak.
βHow often do LLMs visit llms.txt?β βTiffany Chenβ ββThis data suggests that llms-full.txt is doing what it was designed to do: give LLMs a complete, structured snapshot of your product surfaceβ.
If you want your on-page SEO ready for the AI search era, JetOctopus gives you everything you need:
JavaScript performance tools.β If you use JS, it may hurt your SEO. Check and fix performance issues easily.
AI and Searchbot behavior visualization.β Understanding exactly which pages AI bots and search engines prefer to visit makes your SEO strategy more effective.
Technical on-page SEO tools.β All tools for SEO performance boost: indexation settings, 404, duplicates, loading time, cannibalization, robots.txt, thin content, images optimization etc.
AI-powered internal linking.β Well-interlinked websites are effectively-visited by Searchbots which leads to new rankings and organic traffic growth.
Alerts.β Cover all SEO issues with alerts, fix before Google notices. Monitor on-page SEO errors, SERP efficiency, Searchbotβs behavior.
βAI Visibility & Coverage Analysisβ βTyler Gargula, Locomotive Agencyβ βAnalyze how your web page performs against different queries users may search in AI tools.
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βAIO Research & Optimizerβ βKeytrendsβ βAnalyze keyword-triggered queries in the new result formats, spot any AI-generated summaries, and evaluate your visibility.
βSip & Search Free London SEO Meetup: Is Traditional SEO Becoming Obsolete?β βSip & Search / London, UK / Free / July 15, 2025β βJoin Chima Mmeje, Crystal Carter, βLuke Carthy, and βRyan Law for an evening of networking, food, drinks, and conversations about how search is shifting and what it means for your work.
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βSEOFOMO x SEMRUSH Barcelona Free Meetupβ βββSEOFOMO / Barcelona, Spain / Free / September 4, 2025βββ βββJoin the next SEOFOMO free SEO Meetup with Semrush featuring SEO and AI Search panels with experienced local and international SEOs, quizzes, giveaways & networking, and more in Barcelona on September 4, 2025.
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βSEO Week 2026 - Early bird βiPullrank / New York, USA / +$1099 / April 27, 2026β βSEO Week 2026 is open for early bird registration. Get ready for next-level insights, powerful networking, and unforgettable moments.
βVideo Analytics Available in Google Ads βPPC News Feedβ βA new video analysis feature is rolling out in Google Ads, giving advertisers deeper insights into video performance across campaign types, including Performance Max, Demand Gen, and video-only campaigns, all within the Google Ads interface.
Tess Voecks is Vice President, Operations at RicketyRoo and Business Operations Consultant and Fractional COO, an operations leader who is passionate about driving strategic growth and efficiency, with a track record of streamlining processes and empowering teams to exceed ambitious goals.
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Previous Vice President of Operations and Marketing at Local SEO Guide and SEO Lead at Acme Tools, Tess has +10 years of experience in SEO.
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Learn more about Tess and follow her on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!