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π©π½βπ» Good SEO News! #SEOFOMO is here πΊπ¦
Hello #SEOFOMOer,It's time to stop having FOMO and go through the SEO highlights from the last few days...
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π Search Updates & News from Search Engines β
βThe latest releases, guides, and features from search engines
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βThe December Helpful Content Update was Released on December 5thβ
βGoogle / Search Updatesβ
The December 2022 helpful content update was released Dec. 5, and will take about two weeks to fully roll out. It improves Google classifier and works across content globally in all languages.
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βGoogle is bringing continuous scrolling to desktop in English in the U.S.β
βGoogle / Search Updatesβ
On December 5th Google released continuous scrolling to desktop in English in the U.S.: "When you reach the bottom of a search results page, you'll now be able to see up to six pages of results."
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βZooming in on an easier way to explore on Searchβ
βGoogle / Search Updatesβ
Google will now show an easy-to-scroll list of related topics alongside filters at the top of the search results page to help you drill down or discover something new about a specific topic. This change is rolling out for English users in the U.S. on the Google app on iOS and Android, and the mobile web.
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βEasily get on Google Merchant Center [Video]β
βGoogle Search Central / Search Tipsβ
If you already provide Product structured data on your web pages, you can now onboard onto Google Merchant Center faster. Watch how to do it here.
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βHave Content Load First For JavaScript Heavy Sites Says Googleβ
βBarry Schwartz / Search Tipsβ
Gary advised loading the content, including the "marginal boilerplate" content, first when you have a JavaScript-heavy site.
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βYear in Search 2022β
βGoogle Trends / Search Insightsβ
Take a look at the top trends in Google during 2022. Searches about Wordle, Ukraine, Queen Elizabeth, and more.
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πThis week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week
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βGoogleβs December Helpful Content Updateβ
βMarie Haynes / SEO Updatesβ
What's new with the December update and all what you need to know about it.
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βHow to use the ICE framework to prioritize technical tickets for SEOβ
βDaniel Cartland / SEO Managementβ
Score the Impact, Confidence, & Effort of technical SEO tickets. Apply the equation (Impact x Confidence)/Effort and use the resulting scores to prioritize which tickets you do first.
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βHow to do log file analysis with Search Console dataβ
βAlice Roussel / Technical SEO β
Alice shows how to leverage the Crawl Report from Google Search Console to develop log analysis, store the data in Google Sheets and use Looker Studio to visualize it.
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β5 Ways to Get More with Less Through Link Building β Whiteboard Friday [Video]β
βPaddy Moogan / Link Buildingβ
Paddy walks through a few tactics to meet those needs by getting more (from less) when it comes to your link building efforts.
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βJavaScript rendering and indexing: Cautionary tales and how to avoid themβ
βElmer Boutin / Technical SEO β
Elmer goes through the JavaScript rendering and indexing challenges across a few scenarios, sharing how to avoid them.
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βUsing AI (ChatGPT) to do some Keyword Clustering [Thread]β
βJoe Davies / SEO Automationβ
Joe shares a step-by-step in this thread on how he used ChatGPT to do keyword clustering and determine keyword intent in 2 minutes.
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βHow to Conduct a Site Accessibility Audit (For SEO)β
βSam Torres / Accessibilityβ
Sam guides us through a simplified step-by-step process of how to conduct an accessibility audit, as an SEO team member, using Sitebulb as the primary tool.
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βSEO Portfolio Template: How to show your best work & win more clientsβ
βSara Taher / General SEO β
Are you looking for ways to win more clients and close more business? One of the best ways to win a client is to share your SEO work portfolio and showcase your experience and all the great work you've done! Sara has created a template to facilitate it.
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β3 SEO tools to build for your clients in Looker Studioβ
βJohn McAlpin / SEO Monitoringβ
Learn to create technical SEO auditing, keyword research, and link building tracking tools with Google Data Studio.
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β80+ Content Marketing Trends for Success in 2023β
βStephanie Stahl / Content Optimizationβ
Learn about insights and advice on the trends most likely to affect your content marketing in 2023.
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[Special Announcement]β
ββ‘ A Very Merry Semrush Marketing Calendar
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Semrush is here to help make your holiday season bright!
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Each day through December 24, unwrap one of their tips and tricks to help enhance your marketingβwith a few limited time surprises from the Gingerbread Man along the way.
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βAccess the Semrush Marketing Calendar hereβ
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πΈ New Digital Marketing & SEO Jobs
Are you looking for a new SEO or Digital Marketing job? Take a look at these positions
- βDirector, SEO Marketing & Growth at Eventbriteβ
- βSenior Content Lead, Content Studio at eBayβ
- βCategory Growth Marketing Director at Hims & Hersβ
- βSenior Growth Marketing Manager (Dev Tools) at Consensysβ
- βDigital Marketing Manager at Resiliaβ
- βChief Growth Officer at Storm2β
- βAffiliate Manager at Deel β
See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists. π The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter and LinkedIn
- Abby Gleason (Twitter, LinkedIn), SEO Product Manager at Scribd
- Dr. Marie Haynes (Twitter, LinkedIn), Strategic SEO Consultant
- Danny Richman (Twitter, LinkedIn), Business consultant, mentor & SEO trainer
- Gaetano Nino DiNardi (Twitter, LinkedIn), Growth Advisor
- Hannah Butcher (Twitter, LinkedIn), Managing Director at Re:Signal
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Follow. Them. Now. π
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Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter or LinkedIn.
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β π Free SEO Tools of the Week β
Each week, handy free SEO tools to help you.
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βTopically: Knowledge Graph Data at Your Fingertipsβ
βAlessio Nittoli, Antonio Cappielloβ
Get entities straight from Google. Did you know that the labels in Google Images could be associated with ontologies and attributes about those entities? Topically extracts these data and shows them in a hierarchical manner.
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βSERP Explorer: Instantly check live SERPs across countries, languages and devicesβ
βKeyword Insightsβ
Free SERP checker that allows you to check the Search Engine Result pages easily using different devices and from different locations. Get ready to ditch your costly VPNs.
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βPerplexity AI: Ask Anythingβ
βPerplexity AI β
Perplexity Ask is a new search interface that uses OpenAI GPT 3.5 and Microsoft Bing to directly answer any question you ask.
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βSimple ML for Sheetsβ
βTensorFlowβ
With Simple ML for Sheets everyone can use Machine Learning in Google Sheets without knowing ML, without coding, and without sharing data with third parties.
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β π‘ Non-SEO focused awesomeness β
βBecause there's so much happening that is not purely SEO related that we can learn from
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β3 Easy Ways to Install Google Analytics 4 [Video]β
βKrista Seiden / Analyticsβ
Do you still need to implement Google Analytics 4? Krista made a short video to show you 3 easy ways to implement it, and If you're using WordPress she shows you exactly how she implements it in her sites using a plugin.
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βConversions in GA4: Your quick start guideβ
βJames Clark / Analyticsβ
Let's continue with GA4.! In this article, James looks at typical conversions for different types of sites and shows how to set them up in GA4
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βThe 10 Biggest Changes to Google Ads You Need to Know for 2023β
βMark Irvine / Adsβ
Mark highlights the 10 biggest changes to Google Ads from this past year that you should know about going into 2023, and for each one, shares practical tips for adapting your strategy.
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βThe Remote Work Paradox: How to Avoid Burning Out your Remote Teamβ
βMatt Schnuck / Workspaceβ
Learn what is the remote work paradox and why everyone who works remotely needs to know it to avoid burn out.
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βMarketing Mix Modeling (MMM) Tutorial in Google Sheetsβ
βMichael Taylor / Marketingβ
The Marketing Mix Modeling (MMM) is a statistical technique that gives you insight into the amount of sales contribution each media channel makes. Michael shares a tutorial to do it in Google Sheets, including a template.
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βBreakthroughs of the Yearβ
βDerek Thompson / Trendsβ
The Atlantic reveals its inaugural 10 Breakthroughs of the Year. The accomplishments span every station of life, from birth to death, and every component, from our cells to the stars.
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β π Do you have Feedback? β
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. π
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βAleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website
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Psssttt... You can also read #SEOFOMO in your browser. Click here.β
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Check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.β
SEOFOMO: The Newsletter to Keep up with SEO
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!