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🔥 ​Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. The Role of SEO in making branding understood by search engines and AI [10 Votes]​
​Gianluca Fiorelli / General SEO / Submitted by Gianluca Fiorelli​
​Learn how to translate a brand in signals that can be understood and scored by Google and LLM-based Search Systems.

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​No 2. Does Content Coverage Affect SEO? Surfer’s Top 100 Articles Analyzed [9 Votes]​
​Kristavja Caci / Content Optimization / Submitted by Kristavja Caci​
​Discover how comprehensive content boosts rankings. In this Surfer study, they analyze their top 100 performing articles to uncover the link between content depth, keyword rankings, and impressions—and how you can replicate the results.

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​No 3. Google December 2024 core update rolling out now [9 Votes]​
​Barry Schwartz / Search Updates / Submitted by Aleyda Solis​
​Google has released its fourth core update in 2024 on December 12. This new core update is happening a week after the last core update was completed. The update will take about two weeks to roll out, Google said.

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​Top SEOFOMO News Contributors of the week​

Thanks to the SEOFOMOers who have engaged the most this week in the SEOFOMO News, with the highest number of upvotes:

• ​Preeti Gupta (31 Upvotes)
• ​Shaikat Ray (26 Upvotes)
• ​Gianluca Fiorelli (12 upvotes)

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The most upvoted stories as well as top rated SEOFOMOers can expect 🔥 SEO rewards at the end of this year, start submitting and engaging now!

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🗞️ Search Updates and News from Search Engines

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​Google Introduces Gemini 2.0: A new AI model for the agentic era
​Sundar Pichai, Demis Hassabis, Koray Kavukcuoglu / Google Product Updates
​Google is bringing the advanced reasoning capabilities of Gemini 2.0 to AI Overviews to tackle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding: "We started limited testing this week and will be rolling it out more broadly early next year."

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​Google is launching an improved way to view your recent performance data in Search Console ​
​Moshe Samet / Google Product Updates
​Google is launching the '24 hours' view to the Search Console performance reports and improving the freshness of the data. They are rolling out these changes to all properties gradually over the next few months, so you might not see changes right away.

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​Google Search Console Update: No More Analytics Data
​Matt G. Southern / Google Product Updates
​Google streamlines Search Console Insights by removing Google Analytics data, focusing solely on Search Console metrics for simplicity.

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​Google Crawler Documentation Adds HTTP Caching
​Barry Schwartz / Google Search Guidelines
​Google has updated its crawler help documentation to add a new section for HTTP caching, which explains how Google's crawlers handle cache control headers.

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​Google: Sometimes Over Optimization Drift Towards SEO Spam
​Barry Schwartz / Google Search Q&A
​John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. He replied saying, "Sometimes "over-optimization" does drift towards "SEO-spam".

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​Bing officially removes cache links from search results
​Barry Schwartz / Bing Product Updates
​Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after Google removed the cache link in February.

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​OpenAI releases Sora: Open AI’s text-to-video model​
​OpenAI / OpenAI Product Updates​
​OpenAI made Sora publicly available to the Plus and Pro users. Users can generate videos up to 1080p resolution, up to 20 sec long, and in widescreen, vertical, or square aspect ratios.

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​Reddit Integrates AI-Powered Search With New “Reddit Answers"​
​Matt G. Southern / Reddit Product Updates​
​Reddit launches an AI-powered search feature to help people find answers from community discussions, testing with the US audience.

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​3 Tips for Crawling Errors [Video]
​Google Search Central / SEO Made Easy
​Join Martin Splitt as he dives into three tips website owners should consider when tackling crawling errors.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​SEO Trends, Predictions & Tips to Win in 2025 [Video]​
​Crawling Mondays / Search Trends
​How to win in SEO in 2025? Learn about SEO predictions, trends, and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman, along with Crawling Mondays host, Aleyda Solis.

• ​SEO in 2025: Experts reveal key trends and insights by Edwin Toonen / Yoast​

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​Improving your SEO with conceptual models (& learnings from a new Google Exploit) [Video]​
​Mark Williams-Cook / Search Trends
​A must-watch video presentation from Mark Williams-Cook about Conceptual Models of SEO and Google Exploits, sharing what he and his team discovered through a Google endpoint: the usage of a consensus score, how click probability exists for every organic result, that sites with a site quality score below 0.4 are not eligible for these features, and more!

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​Site Reputation Abuse: Is Your Website at Risk?
​Dr. Peter J. Meyers / Search Trends
​Dr. Pete developed a 5-point site reputation abuse threat level scale to assess the different types of threats based on the content collaboration and nature of the content.

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​Notes from Google Search Central Zürich – December 12, 2024​
​Corina Burri / Search Events
​Corina goes through the highlights from the Google Search Zurich event organized earlier this week: Google insights, initiatives, trends, and more.

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​The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?​
​Paddy Moogan / SEO Management
​Are agencies still growing their revenue? Has it slowed down? How is their sales pipeline compared to previous years? Has the move to remote working changed their culture or client relationships? Learn about this and more in the State of Digital Agencies in 2024.

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​Navigating the AI Tornado: A New SEO Playbook​
​Sara Taher / Search Trends
​The SEO landscape has changed, and clinging to outdated strategies is akin to steering the Titanic. The traditional "checklist" SEO approach, heavily reliant on Google and its ten blue links, is no longer sufficient. It's time to update our playbooks. Sara shares what has changed and what you need to do about it.

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​Zero to 100 Looker Studio Guide for SEO Professionals
​Liam Lesani / SEO Measurement​
​Identify the primary users, determine the necessary data sources, and decide on dimensions and metrics. Liam goes through the ins and outs of using Looker Studio for SEO reporting in this guide.

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​Decoding Google’s E-E-A-T: A Comprehensive Guide to Quality Assessment Signals​
​Olaf Kopp / Content Optimization​
​Olaf goes through the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities in this guide.

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​Estimate Your SEO Potential With This Free ChatGPT Bot
​Mateusz Makosiewicz / General SEO
​Calculating SEO potential can be complex and time-consuming. But this is where Mateusz free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your client’s SEO traffic potential. Give it a go.

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​Seasonal SEO for local business: Leverage search demand for holidays and annual trends
​Tomás Nápoles / Local SEO
​Tomás shares how seasonality influences your SEO strategy and ways to optimize and measure success in this comprehensive guide.

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​Have you been affected by a recent redundancy? Get the "Complete SEO Course From Beginner To Professional" For Free
​Mark Williams-Cook / SEO Courses
​This form is used to collect the information required to send you a voucher code on Tuesday December 17, to access the Complete SEO Course From Beginner To Professional course by Mark Williams-Cook for free.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

💸 Latest SEO Jobs

• ​Brand and Marketing Manager at seonotebook.com​
• ​SEO Specialist at Croud​
• ​Senior Marketing Manager – SEO & Content at Yoast!​
• ​Senior Marketing Manager – Brand at Yoast!​
• ​SEO Sales Closer (PT, Contract) at Jolly SEO​
• ​SEO Specialist at UMGC ​
• ​SEO Content Writer (Contract) at Sand Cherry Associates​
• ​Sr. SEO Manager at WPROMOTE​
• ​SEO & Content Strategy Director at Corra​
• ​SEO Content Strategist (Freelance) at Razorfish​
• ​SEO Strategist at Verizon​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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🎙️ Upcoming SEO Events

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​Webinar: Unlock SEO Insights with Data Analysis
​Surfer / Online / Free / December 17, 2024
​Join Michał Suski, Kevin Indig, and Eric van Buskirk to learn how to leverage SEO data sources, streamline analysis, and uncover insights to drive results in this webinar.

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​Webinar: Decoding SEO 2025- Embeddings, Entities, and the Link Revolution ​
​Market Brew / Online / Free / December 20, 2024​
​Join Steve Pyfrom, Scott Stouffer, and Andy Holland as they break down the most impactful changes transforming SEO: the rise of embeddings, the power of entity-first indexing, and the paradigm shift of the link revolution.

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​TechSEO North - Manchester
​TechSEO North / Manchester, UK / Free / February 27, 2025
​Join four expert speakers for an evening dedicated to technical SEO. Connect, learn, and share ideas within a growing community of like-minded individuals.

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​See more upcoming SEO events in the new SEOFOMO Events Section​

🫡 SEOFOMOer Of The Week: Corina Burri

This week's SEOFOMOer to follow is Corina Burri, an experienced freelance SEO Consultant based in Zurich, Switzerland, with experience working at companies like Credit Suisse or ofri.ch. Corina frequently shares SEO resources like checklists and guides in her blog.

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Read Corina's blog posts and follow her on LinkedIn.
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​PS: Each week I'll feature a new SEOFOMOer of the week! Send your suggestions by replying to this email or through the SEOFOMO contact form.