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π All the Search Updates Are Here [SEOFOMO, Feb 2nd, 2025]
Published about 1 month agoΒ β’Β 7 min read
February 2nd, 2025 βSubscribe and join +36.3K SEOs and Marketers
π₯ βMost Popular SEOFOMO News Stories & Contributors Of The Week
Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most: β
ποΈ Search Updates and News from Search Engines
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βGoogle AI Overviews Found In 74% Of Problem-Solving Queriesβ βMatt G. Southern / Google Search Trendsβ Google's AI Overviews appear in 30% of searches and nearly three-quarters of problem-solving queries, according to a new study.
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βYahoo testing new AI Search featuresβ βBarry Schwartz / Yahoo Product Updatesβ Yahoo Search is testing AI Chat features and AI generated answers within search results.
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β"URL Is Unknown To Google" In Search Console Means URL Has No Priorityβ βBarry Schwartz / Google Search Q&Aβ βGary Illyes said that if a URL has a status within Google Search Console as "URL is unknown to Google" it means that the URL is really unknown to Google and has zero priority within Google Search systems.
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βGoogle: Merging Content More Challenging Than Site Moves For SEOβ βBarry Schwartz / Google Search Q&Aβ βJohn Mueller said that merging content is always more challenging than a basic site move. Meaning, that when you take a look at the content on your site and decide to merge a bunch of the content into fewer URLs, that takes longer for Google to handle than moving a site from domain A to domain B with no other changes.
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βGoogle sending manual actions for site reputation abuse in Germanyβ βBarry Schwartz / Google Search Updatesβ βGoogle appears to be rolling out manual actions, and search penalties, across German-based sites over the site reputation abuse policy. This comes a week or so after Google expanded the penalties across Europe, for sites in Italy, Spain, and France.
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βGoogle Search Console Reports Latest Update In 30 Minute Intervalsβ βBarry Schwartz / Google Search Updatesβ βGoogle may have pushed some improvements to the reporting system within Google Search Console. Now Google can show how soon the report was updated within a 30-minute interval.
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βDemystifying Google Analytics and Search Console data [Video]β βGoogle Search Central / Search Lightning Talksβ βJoin Cherry Prommawin and Daniel Waisberg as they provide an overview of Google Search Console and Google Analytics and explain the differences in the data between the two.
βHow Insanely Long Title Tags Help You Rank Better on Googleβ βJoy Hawkins / Content Optimizationβ βJoel ran a test with thousands of healthcare websites, injecting neighborhood names into title tags. The result was a 15% increase in visibility on Google.
β βHow to Audit Crawl Depth & Improve Crawl Efficiencyβ βBengu Sarica Dincer / Technical SEOβ βBengu goes through various strategies for auditing your website's crawl depth and discusses different tactics to enhance crawl efficiency in this guide.
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βBuilding Topical Authority: The Foundationβ βGabriella Sannino / Content Optimizationβ βLearn how building topical authority can improve your organic search performance. What is it, and why do you want it? Gabriella goes through it.
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βYour guide to SEO forecasting with Google Sheetsβ βSara Taher / SEO Measurementβ βSara goes through three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.
βSEO KPIs: 12 KPIs for SEO to Track & Measureβ βCarlos Silva / SEO Measurementβ βCarlos goes through the most popular metrics to track during your SEO Process to monitor performance and ensure success.
[Sponsor]β ββ‘ Ahrefs AI Content Helper: AI to identify Your Content Core Topics for Comprehensive Coverage
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Start using AI to optimize your content in a better way!
Instead of counting the number of keywords to include in your article, Ahrefs Content Helper uses AI to identify the core topics for your target query, grouping the identified intents, allowing you to choose the one that it's actually relevant for your own context.
It then scores your content, along with your competitorsβ, against those topics in real-time as you write the article, while providing you useful insights to make it easy for you to spot topic gaps and opportunities, including content recommendations.
βAI Traffic Reportβ βKyle Rushton McGregorβ βHow much traffic is your site really getting from AI apps? Kyle Rushton McGregor has created a useful Looker Studio so you can easily monitor it using Google Analytics Data.
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βSERP Summaryβ βAndrew Shotlandβ βSERP Summary shows the volatility of Google Search Results for 64 categories in Home Services across five U.S. cities.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βThe SEOFOMO Meetup Melbourne with The SEO Collective Australiaβ βSEOFOMO / Melbourne, Australia / Free / March 13, 2025β βJoin the next free SEOFOMO Meetup with the SEO Collective in Melbourne with SEO panels, quizzes, giveaways, free drinks, snacks, and networking on March 13, 2025.
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βSEO Week 2025β βSEO Week / New York, USA / $1199 / April 28 - May 2, 2025β βJoin SEO Week 2025 in New York City for a week of expert SEO insights, actionable strategies, and networking with industry leaders. Be part of SEOβs next chapter.
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βZagreb SEO Summitβ βZagreb SEO Summit / Zagreb, Croatia / β¬ 295 / June 2 - 6, 2025β βJoin Aleyda Solis, Gus Pelogia, Mark Williams-Cook, and more to learn cutting-edge SEO strategies and insights vital to navigating the ever-changing landscape of online visibility.
β‘ Uncover Your Competitor's Organic Content Strategy with the New Semrush Topics Report
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There's a new fastest way to analyze any site, including your competitorsβ best performing non-branded organic search topics: The Semrush Topics Report.
With the new, AI-powered Topics in Organic Semrush features, you can:
Spot non-branded topics that bring most of any site -including competitorsβ- organic search traffic.
Understand the hierarchy of the analyzed website content: How many pages are dedicated to a specific topic, and the keywords these pages are ranking for.
Export the initial keyword cluster for a chosen content page to use in your own content strategy.
βDeepSeek-R1: The Open-Source AI Challenging ChatGPTβ βMatt G. Southernβ DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimic human thinking.
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βAlibaba announces Qwen 2.5-Max to fight DeepSeek β what to knowβ βAmanda Caswellβ Days after DeepSeek took the internet by storm, Chinese tech company Alibaba announced Qwen 2.5-Max: βAlibaba's Qwen 2.5 is built upon the βmix of expertsβ architecture and aims to not only match but surpass the capabilities of DeepSeek's offerings.β
βGoogle: Meridian is now available to everyoneβ βHarikesh Nairβ βMeridian is the open-source Marketing Mix Model (MMM) built by Google for todayβs consumer journeys to help make smarter, data-driven decisions when measuring outcomes across channels.
β βGoogle: Why 100 Negative Keywords For Google Ads PMax Campaignsβ βBarry Schwartzβ βGinny Marvin explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.
This week's SEOFOMOer to follow is Gianluca Fiorelli, Independent Strategic and International SEO Consultant at I Love SEO, with +15 years of experience in SEO, he collaborates with companies worldwide to improve their national or international organic search visibility.
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Since 2008, Gianluca has worked with Glassdoor, Idealista, Emagister, Facile.it, Propiedades.com, Palladium Hotel Group, Outsystems, Arena Sport, Architizer, Chess.com, Wordreference.com, Southco, Visit California and many more companies.
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!