SEOFOMO is a weekly free newsletter sent to +38K subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!
π€ AI Mode is here! All what you need to know with SEOFOMO [May 26, 2025]
βGoogle I/O 2025: The Background Google Didnβt Tell Youβ βMordy Oberstein / Google AI Search Trendsβ βWhen the Yankees hit nine home runs, Google saw a demo opportunity. Letβs talk about AI, baseball, and what marketers should take note.
βGoogle AI Modeβs Query Fan-Out Technique: What is it and How Does it Mean for SEO?β βAleyda Solis / Google AI Search Trendsβ βOne of the keys for AI Mode, is that it uses a query fan-out technique. So, How Does AI Modeβs Query Fan-Out Technique Work? I go through it in my latest post, featuring an example, important implications to take into account and tools to use to optimize for it.
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βBreaking down the AI Mode Patentβ βMike King / Google AI Search Trendsβ β"I found the patent application behind AI Mode entitled "Search with stateful chat" and I wanted to quickly explain to y'all how it works."
Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more.
βGoogle Merchant Center Now Recommends Product's Brand Name In Title βBarry Schwartz / Google Search Guidelinesβ βGoogle has updated its title structured data help document for Google Merchant Center to now recommend you add the product's brand name to the title of the product when it's a differentiating factor.
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βIndexNow helps with faster indexing of product updates and shopping ads βBarry Schwartz / Bing Product Updatesβ βMicrosoft announced that IndexNow helps with real-time indexing and structured data support. They also announced that Amazon and Shopify are both using IndexNow for their platforms.
β βMastering AI Powered Search: Next Level Strategies for Marketersβ βFabrice Canel, Krishna Madhavan / Microsoft Search Guidelines βFabrice and Krishna from Microsoft share guidelines to effectively rank in AI-powered search engines to help you adapt your content strategy to align with the capabilities and requirements of advanced AI technologies.
[Sponsor]β ββ‘ Track your AI Brand Visibility with Advanced Web Ranking
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Discover how leading AI chatbots (including ChatGPT, Gemini, Claude, and Perplexity) represent your brand and who theyβre mentioning alongside it.
Get deep insights into how AI-powered tools interpret and present your brand across different topics: Topic Visibility Scores, Sentiment Analysis, Search Intent Trends.
Also, donβt just track yourself, see how your competitors are performing across AI platforms and stay one step ahead.
βHow to measure topical authority [in 2025] βKevin Indig / Content Optimizationβ βTopical Authority is still a mystical concept, partly because we don't have a good way to measure it. Kevin goes through a method to quantify Topic Authority in this comprehensive guide. β
βSEO Checklists β Friend or Foe? βChris Green / General SEOβ βChris goes through what are SEO checklists good for, whether SEO checklists keep up with the changing pace of SEO, and when we should not use checklists in this guide.
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βBuild your brand to stay ahead of Google updates βJulian Oppelt / General SEO β βJulian explains how powerful branding helps your business thriveβeven when Google updates disrupt rankings. Learn how to build your brand so that it doesn't just rely on one channel.
βRe-Designing Your SEO Career β Whiteboard Friday [Video] βTazmin Suleman / SEO Careersβ βTazmin shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way.
βExplaining Agentic SEO To The C-Levelβ βDan Taylorβ βFor executives investing in AI, Agentic SEO represents a logical next step toward leaner, more effective marketing operations.
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βLLM-Based Search Volume Prediction βDan Petrovicβ βDan put Googleβs Gemini to the test by comparing its keyword volume predictions to actual search data from Google Search Console. Hereβs what he learned.
βSEO for LLMs - Adapting to the AI-first Web [Video]β βJojo Furnival, Patrick Hathaway, Ray Grieselhuber, Aleyda Solisβ βLearn how you can direct LLM crawlers, tactics for helping them find and understand content better, tools and techniques for tracking them... and a whole lot more!
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βAnthropic releases Claude 4 βAnthropicβ βAnthropic introduces the next generation of Claude models: Claude Opus 4 and Claude Sonnet 4, setting new standards for coding, advanced reasoning, and AI agents.
[Announcement]β ββ‘ Content Strategy in the AI Era - An Online Course with Amanda Milligan
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Confidently build content programs that drive results in the age of Generative AI.
Content strategy isn't the same in the age of AI. We have many new challenges: the loss of trust in content, AI Overviews reducing site traffic, and an even higher volume of mediocre content to contend with.
This course will lay out a plan for navigating these challenges and creating content that generates revenue.
βAnalytics Edge Exporter GSC βAnalytics Edgeβ βAutomate the download of data from the Google Search Console API into simple comma or tab-separated files that can be read by virtually any application. β
βTechSEO North - Leeds βTechSEO North / Leeds, UK / Free / June 5, 2025β βA new edition of TechSEO North is here! Join 4 expert talks, real-world technical SEO, and proper northern networking.
βSearch Central Live Poland 2025β βGoogle Search Central / Warsaw, Poland / Free / June 16, 2025β βGoogle Search Central Live is going to Warsaw on June 16, Registrations will be open until June 1, and confirmations will be sent on June 5.
βGA4 Custom Event Tracking for SaaS Without the Headacheβ βBengΓΌ SarΔ±ca DinΓ§erβ BengΓΌ explains how to create custom event tracking in GA4 using Google Tag Manager. Learn how to choose the right events and use the data to improve acquisition, retention, and product adoption.
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +38K subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!