SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
๐ค AI Mode is here! All what you need to know with SEOFOMO [May 26, 2025]
โGoogle I/O 2025: The Background Google Didnโt Tell Youโ โMordy Oberstein / Google AI Search Trendsโ โWhen the Yankees hit nine home runs, Google saw a demo opportunity. Letโs talk about AI, baseball, and what marketers should take note.
โGoogle AI Modeโs Query Fan-Out Technique: What is it and How Does it Mean for SEO?โ โAleyda Solis / Google AI Search Trendsโ โOne of the keys for AI Mode, is that it uses a query fan-out technique. So, How Does AI Modeโs Query Fan-Out Technique Work? I go through it in my latest post, featuring an example, important implications to take into account and tools to use to optimize for it.
โ
โBreaking down the AI Mode Patentโ โMike King / Google AI Search Trendsโ โ"I found the patent application behind AI Mode entitled "Search with stateful chat" and I wanted to quickly explain to y'all how it works."
Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more.
โGoogle Merchant Center Now Recommends Product's Brand Name In Title โBarry Schwartz / Google Search Guidelinesโ โGoogle has updated its title structured data help document for Google Merchant Center to now recommend you add the product's brand name to the title of the product when it's a differentiating factor.
โ
โIndexNow helps with faster indexing of product updates and shopping ads โBarry Schwartz / Bing Product Updatesโ โMicrosoft announced that IndexNow helps with real-time indexing and structured data support. They also announced that Amazon and Shopify are both using IndexNow for their platforms.
โ โMastering AI Powered Search: Next Level Strategies for Marketersโ โFabrice Canel, Krishna Madhavan / Microsoft Search Guidelines โFabrice and Krishna from Microsoft share guidelines to effectively rank in AI-powered search engines to help you adapt your content strategy to align with the capabilities and requirements of advanced AI technologies.
[Sponsor]โ โโก Track your AI Brand Visibility with Advanced Web Ranking
โ
Discover how leading AI chatbots (including ChatGPT, Gemini, Claude, and Perplexity) represent your brand and who theyโre mentioning alongside it.
Get deep insights into how AI-powered tools interpret and present your brand across different topics: Topic Visibility Scores, Sentiment Analysis, Search Intent Trends.
Also, donโt just track yourself, see how your competitors are performing across AI platforms and stay one step ahead.
โHow to measure topical authority [in 2025] โKevin Indig / Content Optimizationโ โTopical Authority is still a mystical concept, partly because we don't have a good way to measure it. Kevin goes through a method to quantify Topic Authority in this comprehensive guide. โ
โSEO Checklists โ Friend or Foe? โChris Green / General SEOโ โChris goes through what are SEO checklists good for, whether SEO checklists keep up with the changing pace of SEO, and when we should not use checklists in this guide.
โ
โBuild your brand to stay ahead of Google updates โJulian Oppelt / General SEO โ โJulian explains how powerful branding helps your business thriveโeven when Google updates disrupt rankings. Learn how to build your brand so that it doesn't just rely on one channel.
โRe-Designing Your SEO Career โ Whiteboard Friday [Video] โTazmin Suleman / SEO Careersโ โTazmin shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way.
โExplaining Agentic SEO To The C-Levelโ โDan Taylorโ โFor executives investing in AI, Agentic SEO represents a logical next step toward leaner, more effective marketing operations.
โ
โLLM-Based Search Volume Prediction โDan Petrovicโ โDan put Googleโs Gemini to the test by comparing its keyword volume predictions to actual search data from Google Search Console. Hereโs what he learned.
โSEO for LLMs - Adapting to the AI-first Web [Video]โ โJojo Furnival, Patrick Hathaway, Ray Grieselhuber, Aleyda Solisโ โLearn how you can direct LLM crawlers, tactics for helping them find and understand content better, tools and techniques for tracking them... and a whole lot more!
โ
โAnthropic releases Claude 4 โAnthropicโ โAnthropic introduces the next generation of Claude models: Claude Opus 4 and Claude Sonnet 4, setting new standards for coding, advanced reasoning, and AI agents.
[Announcement]โ โโก Content Strategy in the AI Era - An Online Course with Amanda Milligan
โ
Confidently build content programs that drive results in the age of Generative AI.
Content strategy isn't the same in the age of AI. We have many new challenges: the loss of trust in content, AI Overviews reducing site traffic, and an even higher volume of mediocre content to contend with.
This course will lay out a plan for navigating these challenges and creating content that generates revenue.
โAnalytics Edge Exporter GSC โAnalytics Edgeโ โAutomate the download of data from the Google Search Console API into simple comma or tab-separated files that can be read by virtually any application. โ
โTechSEO North - Leeds โTechSEO North / Leeds, UK / Free / June 5, 2025โ โA new edition of TechSEO North is here! Join 4 expert talks, real-world technical SEO, and proper northern networking.
โSearch Central Live Poland 2025โ โGoogle Search Central / Warsaw, Poland / Free / June 16, 2025โ โGoogle Search Central Live is going to Warsaw on June 16, Registrations will be open until June 1, and confirmations will be sent on June 5.
โGA4 Custom Event Tracking for SaaS Without the Headacheโ โBengรผ Sarฤฑca Dinรงerโ Bengรผ explains how to create custom event tracking in GA4 using Google Tag Manager. Learn how to choose the right events and use the data to improve acquisition, retention, and product adoption.
Aleyda Solisโ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers โFollow me on โXโ / Bluesky / โYouTubeโ / โLinkedInโ / โWebsiteโ
โ
SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!