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🔥 ​The Top 3 SEOFOMO News Stories Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. How To Use Data Analytics For Effective Link Building And SEO Growth [ 11 Votes]​
​Bart Magera / General SEO / Submitted by Gianluca Fiorelli​
​Bart goes through how to refine your link strategy, focus on what works, and build links that genuinely boost rankings.

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​No 2. Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses) [10 Votes]​
​Neri Bluman / AI Search / Submitted by Preeti Gupta​
​Learn why getting on the shortlist of ChatGPT, Gemini, and Perplexity matters - and how early-funnel content can get you there, based on 22,000+ AI responses.

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​No 3. Does the Perfect Website Migration Exist? These tools will help you try to make it possible in 2025 [8 Votes]​
​Tony Castillo / General SEO / Submitted by Tony Castillo​
​Tony goes through six essential tools that every migration team should have in their arsenal in 2025.

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🗞️ Search Updates and News from Search Engines

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​Google Begins Rolling Out March Core Algorithm Update​
​Matt G. Southern / Google Search Updates​
​Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks.

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​Google Responds To Publishers Concerns On AI Mode​
​Barry Schwartz / Google Search Q&A​
​Robby Stein, VP of Product at Google Search, has responded to concerns from publishers around the new AI Mode.

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​Google: Hotlink Protection Carve Outs For Search Engines Are Fine​
​Barry Schwartz / Google Search Q&A​
​John Mueller said that implementing hotlink protections with carve-outs for search engines is fine.

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​Google Expands Site Reputation Abuse Policy Manual Actions Next Steps​
​Barry Schwartz / Google Search Guidelines​
​Google has updated its manual action documentation regarding site reputation abuse to expand on the next steps and actions you can take if you receive this manual action.

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​Google Updates Structured Data Requirements For Return Policies​
​Matt G. Southern / Google Search Guidelines​
​Google requires ecommerce stores to specify in their structured data which country their return policies apply to.

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​Robots refresher — page-level granularity​
​John Mueller / Google Search Updates​
​John goes through how to get started with robots meta tags and headers, choosing a REP mechanism and more in this edition of Robots Refresher.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​How Google’s AI Mode Could Be Tracked In Google Search Console (Desktop and Mobile Examples)
​Glenn Gabe / SEO Measurement
​Glenn explains how AI Mode could be tracked in GSC once data starts to populate in the reporting (once it comes out of beta).

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​AI mode ranks sites differently than traditional Search. It uses a “query fan-out” technique
​Marie Haynes / AI Search​
​Marie explains why websites shown in AI mode often differ from traditional search and shares ideas on what we can do for our sites to improve our chances of being recommended by AI Mode.

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​4 Ways to Optimize for Zero-Click Searches
​Goran Mirkovic / General SEO​
​Zero-click searches happen when users get their answers directly from the search results page. Goran goes through how to get seen there.

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​Understanding the Potential of Avg Position in Google Search Console​
​Chris Green / SEO Measurement​
​Unlock the full potential of Avg Position in Google Search Console. Transform this misunderstood metric into a powerful decision-making tool with this guide by Chris.

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​How to Prepare for Common SEO Interview Questions​
​Nick LeRoy / SEO Careers​
​Nick goes through how to prepare so you can walk into your next SEO interview feeling confident and ready to land the job.

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​Using Date published + Date updated can wreck your organic CTR
​Danny Goodwin / General SEO​
​Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.

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​How to Find Internal Linking Opportunities Using Screaming Frog’s N-gram Analysis
​Dan Hinckley / Technical SEO​
​Dan goes through this detailed step-by-step guide to making the most of Screaming Frog’s n-gram capabilities in your SEO efforts.

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​The SEOFOMO Ecommerce SEO in 2025 Survey [Win SEOFOMO Hoodie, Mug & 15 SEO Tools]
​SEOFOMO / General SEO​
​​If you’re an SEO who works with Ecommerce sites, then this survey and giveaway are for you! It will only take 5 minutes to answer the questions, it’s anonymous, and you can participate to win an SEOFOMO Hoodie, Mug and 15 SEO tools.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

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​Revealed: The exact search result data sent to Google’s AI
​Dan Petrovic ​
​Dan has found a way to intercept the key step in Gemini’s RAG pipeline to reveal what SERP data is provided to Google’s AI model. Learn more about the finding here.

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​Study: AI Search Engines Are Confidently Wrong Too Often​
​Barry Schwartz​
"Collectively, they provided incorrect answers to more than 60 percent of queries. Across different platforms, the level of inaccuracy varied, with Perplexity answering 37 percent of the queries incorrectly, while Grok 3 had a much higher error rate, answering 94 percent of the queries incorrectly."

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​Google Search History Can Now Power Gemini AI Answers​
​Roger Montti​
Google Gemini adds an experimental personalization feature that uses Search history, blurring the line between organic Search and AI assistants.

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​How to withstand algorithm updates and optimize for AI search​
​Dan Petrovic​
Learn to navigate algorithm updates, measure brand visibility in LLMs, and influence AI knowledge systems with Dan.

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​LLM visibility vs. SEO KPIs: Bridging the gap​
​Crystal Carter​
Crystal goes through how to apply tracking and analytics fundamentals from traditional SEO to LLMs, like ChatGPT, Gemini, etc. Understand the nuance between the metrics and ways to optimize your LLM visibility.

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​Deep SEO: The Potential Impact Of AI Mode And Deep Search Models​
​Kevin Indig​
AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Here’s what it means for SEO and marketers.

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​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​Sr. SEO Manager at Fandom​
• ​SEO Specialist at Legacy Communications Ltd​
• ​SEO Consultant (Remote EMEA) at Shopify​
• ​Sr. SEO Account Manager at Growth Plays​
• ​SEO Editor: B2B Tech & Dev Tools at Growth Plays​
• ​Technical SEO Manager at No Good ​
• ​SEO Specialist at Amerit Fleet Solutions​
• ​Sr. SEO Manager at Hubstaff​
• ​Head of SEO at Submagic​

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​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​On-Page Hreflang Tags Viewer for SEO [Chrome Extension]
​Digital Rescue Rangers​
​Display hreflang tags and their status codes on the current page.

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​AI Traffic Analytics​
​Writesonic​
​Traditional web analytics miss AI crawler traffic entirely. AI Traffic Analytics reveals which AI chatbots visit your site, what content they access, and how often.

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​ChatGPT Web Search Key phrase Tool
​ROAST Labs
​A new tool using OpenAI API to easily assess answers and featured sites in ChatGPT search responses.
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​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​WTSFest Portland 2025
​Women In Tech SEO / Portland, USA / 499 USD / April 3, 2025​
​A full-day marketing and SEO conference, featuring 10 brilliant speakers like Caroline Gilbert, Delaney MacKenzie and Ashley Segura, and more.

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​Nordic SEO Summit
​Nordic SEO Summit / Helsinki, Finland / € 599 / May 22, 2025​
​Join Martin Splitt, Tobias Fox, Björn Darko, and more to get extensive industry knowledge and valuable insights for sustainable success.

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​See All SEO Events in the SEOFOMO Events Section​

🥁 Other Digital Marketing News

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​Google Ads raises negative keyword limit for PMax campaigns from 100 to 10000​
​Swipe Insight​
Google Ads is increasing the negative keyword limit for Performance Max (PMax) campaigns from 100 to 10,000. The increase aims to provide more flexibility while maintaining control over campaign goals.

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​Google Ads WhatsApp Messaging For PMax​
​Barry Schwartz​
Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

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​Google to change how Tag Manager works with Google Ads in April​
​Anu Adegbola​
Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.

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​Ahrefs: We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing​
​Si Quan Ong​
Si Quan shares 9 real-world lessons from investing so much money in influencer marketing.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Olesia Korobka, SEO entrepreneur and consultant from Kyiv, Ukraine and the founder of Fajela, helping brands all over the world to stay visible in the evolving landscape of search and AI.

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With 10+ years of technical SEO expertise, she helps SaaS companies and startups to adapt their content strategy for both traditional search and AI outputs, improve brand visibility on the web, build a semantic connection between brand and key topics and make technical content more discoverable across different platforms.

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Olesia is also a frequent SEO speaker and blogger, with recent presentations about "Next-Gen SEO: Unlocking the Untapped Potential of Ontology", Metadata for SEO, making a better use of your data by preparing a database in SEO in the 2024 book, among many others.

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Follow Olesia on Linkedin or through her site now.